PUBLISHER: IDC | PRODUCT CODE: 2021786
PUBLISHER: IDC | PRODUCT CODE: 2021786
As personalization becomes central to EX, providers must shift from generic support to orchestrated, data-driven platforms and address challenges in data unification, governance, and change management. Success hinges on embedding AI, agentic automation, and continuous adoption services, positioning providers as strategic partners in clients' digital transformation journeys."Personalization is the new power layer of the digital workplace, where agentic AI turns unified EX data into in-the-flow experiences that continuously rearchitect how employees actually get work done," says Associate Director Meike Escherich, AI-Enabled Future of Work, IDC