NTT DATA's Europe Horizons Innovation Summit and Analyst Forum 2026: Advancing Toward AI-Native, Full-Stack Transformation

This IDC Market Perspective examines NTT DATA's strategy and positioning following its Europe Horizons Innovation Summit and Analyst Forum in Milan, Italy. The event highlighted the company's evolution toward an AI-native, full-stack transformation partner, underpinned by a structured AI strategy, industry-specific solutions, and a growing focus on services as software. IDC finds that NTT DATA is making measurable progress in operationalizing AI across its portfolio, supported by early productivity and automation gains. However, the company remains in transition, with scaling repeatable outcomes, prioritizing high-impact use cases, and strengthening market positioning emerging as key priorities for sustained growth in the AI-driven services market. "NTT DATA is making measurable progress in operationalizing its AI-native strategy, but its ability to scale repeatable, outcome-driven delivery will be the key determinant of long-term success," says Jennifer Thomson, AVP, Global Services Insights.