Perspectives from the AWS Turkiye Event, 2026: Advancing AI-Driven Transformation Through Hybrid and Ecosystem-Led Cloud

This IDC Market Note examines the discussions at the AWS Turkiye event in Istanbul in April 2026. It looks at how AWS's focus on AI-driven transformation, modernization, and ecosystem development aligns with Turkiye's evolving digital agenda, regulatory environment, and enterprise cloud adoption trends. Furthermore, it explains where AWS differentiates (full-stack AI capabilities, model choice and governance, and partner-led delivery) and where execution challenges remain (skills availability, legacy modernization complexity, and cost management). It also outlines the hybrid and multicloud reality in Turkiye, where balancing innovation, compliance, and operational control continues to shape enterprise cloud strategies."AWS is advancing its position in Turkiye through its global AI and cloud capabilities, supported by a growing local ecosystem and hybrid deployment model. Its strengths in AI platforms, governance, and partner delivery are clear, but outcomes will depend on how effectively organizations address skills gaps, modernization challenges, and cost dynamics while scaling AI adoption," says Associate Research Director Eren Eser, Global Services Insights, IDC.