Omnicom Prepares for Growth in 2027 as It Digests IPG

This IDC Market Perspective finds that Omnicom's 2025 progress report highlights robust revenue growth following its acquisition of Interpublic (IPG), but organic growth remains modest and trails rival Publicis Groupe. Omnicom is undergoing significant restructuring, targeting $1.5 billion in cost synergies and divesting nonstrategic assets to streamline operations and focus on higher-growth areas. Omnicom aims to use its expanded portfolio - especially data, commerce, and precision marketing - to drive growth, notably in the lower-funnel areas of commerce and performance marketing."The focus for 2026 is on efficiency, integration, and investment in strategic areas, including CX services, positioning Omnicom to potentially accelerate growth and compete more effectively in the evolving marketing landscape," said Douglas Hayward, senior research director for Worldwide Customer Experience Services and Strategies at IDC.