Oracle AI World Tour London: Agentic AI, Industry Alignment, and the Expanding Role of Partners in EMEA

This IDC Market Note summarizes key takeaways from Oracle's AI World Tour London, held on March 23 and 24, 2026. Oracle AI World Tour London demonstrated that Oracle's AI ambitions in EMEA are inseparable from partner execution. As agentic AI reshapes enterprise software, partners become the primary mechanism through which value, trust, and outcomes are delivered at scale.

Executive snapshot

• Key takeaways

In this Market Note

IDC's Point of View

• Ecosystem strategy: "All of Oracle" demands an ecosystem-first model
• Agentic AI: From applications to outcomes
• Partner business models: The shift from delivery to value realization
• GTM and industry alignment in EMEA
• Implications for technology suppliers
• Implications for partners
• Conclusions

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• Related research
• Synopsis