PUBLISHER: IDC | PRODUCT CODE: 2044810
PUBLISHER: IDC | PRODUCT CODE: 2044810
This IDC Market Perspective examines the pricing strategies available to procurement application providers as they integrate generative AI and agentic AI into their platforms. Drawing on IDC's 2025 Future Enterprise Resiliency and Spending (FERS) Survey data, it analyzes buyer expectations around cost predictability; evaluates the merits and risks of subscription, consumption, outcome-based, and hybrid pricing models; and offers practical guidance for structuring AI monetization frameworks. The central finding is that procurement buyers demand pricing architectures that balance innovation with cost certainty, and that hybrid models combining predictable subscription bases with bounded variable elements represent the most viable path forward. This document provides a pricing design checklist, messaging recommendations, and data-backed guardrails for providers seeking to optimize AI revenue without alienating risk-averse enterprise buyers."AI is no longer the hard part; pricing it is. In procurement, the providers that turn AI from an experimental surcharge into a predictable, value-grounded line item will drive the next phase of adoption," said Patrick Reymann, research director, Procurement Applications and Agents at IDC.