It Is Happening: Smartphone Prices Rising Due to Memory Shortage

This IDC Perspective analyzes the current and future situation of rising smartphone prices amid memory shortages and new smartphone launches. It also includes guidance for smartphone vendors as they face a downturn in demand due to higher prices."Recent smartphone releases by some of the leading vendors have confirmed what IDC has been expecting: scarcity of memory will drive prices higher in 2026," says Ramon T. Llamas, research director, Mobile Phones Research Team, IDC. "In addition, Apple has signaled that it expects to use up its stockpiled inventory by June, and higher costs could be expected. Other companies can expect the same. What bears close observation is how smartphone vendors will manage customer relationships throughout the process. An increase in prices should not come as a surprise, so providing customers with options can help. This can range from supply stability and pricing transparency to offering flexible finance/service models and refurbished devices."