EY Showcases EY Studio+, Its Global CX Services Brand

This IDC Market Note discusses EY's launch of Studio+ in 2025. The launch marked a strategic consolidation of EY's global CX capabilities, uniting multiple acquired agencies under a single, integrated brand worldwide. With a strong industry focus and dynamic solution areas, Studio+ aims to drive client growth using AI while leveraging key alliances but maintaining a "boutique" client experience within a large organization. "The challenge ahead lies in ensuring clients continue to receive the expertise and familiarity they valued from the previous brands as EY positions Studio+ to compete with leading CX transformation brands," says Douglas Hayward, senior research director, CX Strategies and Services at IDC.