Windows on ARM Gains Momentum: NVIDIA Hardware and ISV Engineering Address the Creative and AI Gap

This IDC Market Perspective examines how Windows on ARM is maturing from a battery-life proposition into a more credible platform for creative and AI-accelerated work. It reviews Adobe's native ARM64 work across the company's Creative Suite, the set of native releases from Blackmagic Design, Serif, Blender, and Capture One, and NVIDIA's entry with workstation-class hardware that addresses the platform's long-standing GPU gap. It also examines NVIDIA's ISV engineering model, in which the company embeds engineers with software partners to port, tune, and certify applications, and assesses where native readiness stands across media, development, and music production."The hardest problem for Windows on ARM has been delivering real GPU performance, and that gap is now closing," said Mohamed Hefny, senior program manager, Data and Analytics, IDC. "The other half of the challenge is getting ISV applications to run natively on Windows on ARM, and NVIDIA's hands-on engineering with software partners is helping address it."