Worldwide Marketing Campaign Management Software Market Shares, 2022: Funding Implodes, AI Explodes

This IDC study discusses worldwide marketing campaign management software market shares for 2022."Chat-based AI changes everything," said Gerry Murray, research director of IDC's Marketing Automation Technology research service. "Within a year, all martech solutions will feature prompt-based user interfaces and scripted use cases in addition to an explosion of personalized content. However, prompt-based buying behavior will also become common, and that presents new challenges for marketers to optimize digital brand presence for large language models that will increasingly assist, recommend, and eventually make authorized purchases on behalf of buyers."