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PUBLISHER: IMARC | PRODUCT CODE: 1225340
PUBLISHER: IMARC | PRODUCT CODE: 1225340
North America Pretzel Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
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The North America pretzel market size reached US$ 1.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 2.1 Billion by 2028, exhibiting a growth rate (CAGR) of 3.9% during 2023-2028.
Pretzel refers to crisp, dough-based, and dry biscuits that are made in a twisted-knot shape. Some of the commonly used ingredients include cassava flour, yeast, cane sugar syrup, salt, canola oil, corn starch, cauliflower, etc. Pretzels are mainly available in salt and unsalted variants. Different types of pretzels include soft pretzels, which are eaten shortly after preparation, and hard-baked pretzels that are smaller and crispier and could be consumed up to several months after manufacturing. They act as a rich source of iron, niacin, and folate, which offer numerous health benefits in improving digestion, boosting metabolism, reducing cholesterol levels, lowering the risk of cardiovascular diseases, etc.
North America Pretzel Market Trends:
- The rising popularity of ready-to-eat and convenient snacks, particularly among the millennial and working population, is primarily driving the pretzel market in North America. Moreover, the wide product availability across numerous food service establishments and retail stores is further bolstering the sales of pretzel in the region. Additionally, the launch of pretzels in various innovative flavors ranging from butter and honey mustard to barbecue, parmesan, and garlic, is acting as another significant growth-inducing factor. Apart from this, with the rising number of health-conscious consumers, several product manufacturers are introducing all-natural, cholesterol-, gluten-, and trans-fat-free pretzels fortified with essential vitamins and minerals. These manufacturers are also expanding their product portfolios by adding pretzels in different shapes and sizes, such as pretzel sticks, sandwiches, poppers, minis, etc. Furthermore, frozen pretzels and frozen pretzel dough, which do not require any preparation, are gaining traction among consumers with hectic lifestyles, thereby positively influencing the regional market. Besides this, the emergence of unique packaging solutions with resealable lids that help in preserving the freshness, enabling easy storage, and extending the product shelf life is expected to drive the North America pretzel market in the coming years.
Key Market Segmentation:
- IMARC Group provides an analysis of the key trends in each sub-segment of the North America pretzel market report, along with forecasts at the regional and country level from 2023-2028. Our report has categorized the market based on content, type, packaging type and distribution channel.
Breakup by Content:
- Salted Pretzels
- Unsalted Pretzels
Breakup by Type:
- Hard
- Soft
Breakup by Packaging Type:
- Bags
- Boxes
- Containers
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Store
- Specialist Retailers
- Online Retailers
- Others
Breakup by Country:
- United States
- Canada
Competitive Landscape:
- The competitive landscape of the industry has also been examined along with the profiles of the key players being Conagra Brands, Inc, Dot's Pretzels (The Hershey Company), Frito-Lay North America, Inc (Pepsi Co), Herr Foods Inc., J&J Snack Foods Co., Mars Incorporated, Mr. Pretzels, Old Dutch Foods, Inc., Soft Pretzel Franchise Systems Inc., Snyder's-Lance, Inc. (Campbell Soup Company), Unique Snacks and Utz Brands, Inc.
- Key Questions Answered in This Report
- 1. What was the size of the North America pretzel market in 2022?
- 2. What is the expected growth rate of the North America pretzel market during 2023-2028?
- 3. What has been the impact of COVID-19 on the North America pretzel market?
- 4. What are the key factors driving the North America pretzel market?
- 5. What is the breakup of the North America pretzel market based on the content?
- 6. What is the breakup of the North America pretzel market based on the type?
- 7. What is the breakup of the North America pretzel market based on the packaging type?
- 8. What is the breakup of the North America pretzel market based on the distribution channel?
- 9. What are the key regions in the North America pretzel market?
- 10. Who are the key players/companies in the North America pretzel market?
Product Code: SR1423A181_Report
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Pretzel Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Market Breakup by Content
- 5.4 Market Breakup by Type
- 5.5 Market Breakup by Packaging Type
- 5.6 Market Breakup by Distribution Channel
- 5.7 Market Breakup by Region
- 5.8 Market Forecast
6 North America Pretzel Market
- 6.1 Market Overview
- 6.2 Market Performance
- 6.3 Impact of COVID-19
- 6.4 Market Forecast
7 Market Breakup by Content
- 7.1 Salted Pretzels
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Unsalted Pretzels
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by Type
- 8.1 Hard
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Soft
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by Packaging Type
- 9.1 Bags
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Boxes
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Containers
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Others
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
10 Market Breakup by Distribution Channel
- 10.1 Supermarkets and Hypermarkets
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
- 10.2 Convenience Store
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
- 10.3 Specialist Retailers
- 10.3.1 Market Trends
- 10.3.2 Market Forecast
- 10.4 Online Retailers
- 10.4.1 Market Trends
- 10.4.2 Market Forecast
- 10.5 Others
- 10.5.1 Market Trends
- 10.5.2 Market Forecast
11 Market Breakup by Country
- 11.1 United States
- 11.1.1 Market Trends
- 11.1.2 Market Breakup by Content
- 11.1.3 Market Breakup by Type
- 11.1.4 Market Breakup by Packaging Type
- 11.1.5 Market Breakup by Distribution Channel
- 11.1.6 Market Forecast
- 11.2 Canada
- 11.2.1 Market Trends
- 11.2.2 Market Breakup by Content
- 11.2.3 Market Breakup by Type
- 11.2.4 Market Breakup by Packaging Type
- 11.2.5 Market Breakup by Distribution Channel
- 11.2.6 Market Forecast
12 SWOT Analysis
- 12.1 Overview
- 12.2 Strengths
- 12.3 Weaknesses
- 12.4 Opportunities
- 12.5 Threats
13 Value Chain Analysis
- 13.1 Input Suppliers
- 13.2 Farmers
- 13.3 Manufacturing
- 13.4 Distributors
- 13.5 Exporters
- 13.6 Retailer
- 13.7 End Users
14 Porters Five Forces Analysis
- 14.1 Overview
- 14.2 Bargaining Power of Buyers
- 14.3 Bargaining Power of Suppliers
- 14.4 Degree of Competition
- 14.5 Threat of New Entrants
- 14.6 Threat of Substitutes
15 Price Analysis
- 15.1 Key Price Indicators
- 15.2 Price Structure
- 15.3 Margin Analysis
16 Competitive Landscape
- 16.1 Market Structure
- 16.2 Key Players
- 16.3 Profiles of Key Players
- 16.3.1 Conagra Brands, Inc
- 16.3.1.1 Company Overview
- 16.3.1.2 Product Portfolio
- 16.3.1.3 Financials
- 16.3.1.4 SWOT Analysis
- 16.3.2 Dot's Pretzels (The Hershey Company)
- 16.3.2.1 Company Overview
- 16.3.2.2 Product Portfolio
- 16.3.3 Frito-Lay North America, Inc (Pepsi Co)
- 16.3.3.1 Company Overview
- 16.3.3.2 Product Portfolio
- 16.3.3.3 Financials
- 16.3.3.4 SWOT Analysis
- 16.3.4 Herr Foods Inc
- 16.3.4.1 Company Overview
- 16.3.4.2 Product Portfolio
- 16.3.5 J&J Snack Foods Corporation
- 16.3.5.1 Company Overview
- 16.3.5.2 Product Portfolio
- 16.3.5.3 Financials
- 16.3.5.4 SWOT Analysis
- 16.3.6 Mars Incorporated
- 16.3.6.1 Company Overview
- 16.3.6.2 Product Portfolio
- 16.3.6.3 SWOT Analysis
- 16.3.7 Mr. Pretzels
- 16.3.7.1 Company overview
- 16.3.7.2 Product Portfolio
- 16.3.8 Old Dutch Foods, Inc
- 16.3.8.1 Company Overview
- 16.3.8.2 Product Portfolio
- 16.3.9 Soft Pretzel Franchise Systems Inc
- 16.3.9.1 Company Overview
- 16.3.9.2 Product Portfolio
- 16.3.10 Snyder's-Lance, Inc. (Campbell Soup Company)
- 16.3.10.1 Company Overview
- 16.3.10.2 Product Portfolio
- 16.3.10.3 Financials
- 16.3.10.4 SWOT Analysis
- 16.3.11 Unique Snacks
- 16.3.11.1 Company Overview
- 16.3.11.2 Product Portfolio
- 16.3.12 Utz Brands, Inc.
- 16.3.12.1 Company Overview
- 16.3.12.2 Product Portfolio
- 16.3.12.3 Financials
- 16.3.1 Conagra Brands, Inc
Product Code: SR1423A181_Report
List of Figures
- Figure 1: North America: Pretzel Market: Major Drivers and Challenges
- Figure 2: Global: Pretzel Market: Sales Value (in Billion US$), 2017-2022
- Figure 3: Global: Pretzel Market: Breakup by Content (in %), 2022
- Figure 4: Global: Pretzel Market: Breakup by Type (in %), 2022
- Figure 5: Global: Pretzel Market: Breakup by Packaging Type (in %), 2022
- Figure 6: Global: Pretzel Market: Breakup by Distribution Channel (in %), 2022
- Figure 7: Global: Pretzel Market: Breakup by Region (in %), 2022
- Figure 8: Global: Pretzel Market Forecast: Sales Value (in Billion US$), 2023-2028
- Figure 9: North America: Pretzel Market: Sales Value (in Billion US$), 2017-2022
- Figure 10: North America: Pretzel Market Forecast: Sales Value (in Billion US$), 2023-2028
- Figure 11: North America: Pretzel Market: Breakup by Content (in %), 2022
- Figure 12: North America: Pretzel Market: Breakup by Type (in %), 2022
- Figure 13: North America: Pretzel Market: Breakup by Packaging Type (in %), 2022
- Figure 14: North America: Pretzel Market: Breakup by Distribution Channel (in %), 2022
- Figure 15: North America: Pretzel Market: Breakup by Country (in %), 2022
- Figure 16: North America: Pretzel (Salted Pretzels) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 17: North America: Pretzel (Salted Pretzels) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 18: North America: Pretzel (Unsalted Pretzels) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 19: North America: Pretzel (Unsalted Pretzels) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 20: North America: Pretzel (Hard) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 21: North America: Pretzel (Hard) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 22: North America: Pretzel (Soft) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 23: North America: Pretzel (Soft) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 24: North America: Pretzel (Bags) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 25: North America: Pretzel (Bags) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 26: North America: Pretzel (Boxes) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 27: North America: Pretzel (Boxes) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 28: North America: Pretzel (Containers) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 29: North America: Pretzel (Containers) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 30: North America: Pretzel (Other Packaging Types) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 31: North America: Pretzel (Other Packaging Types) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 32: North America: Pretzel (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 33: North America: Pretzel (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 34: North America: Pretzel (Convenience Store) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 35: North America: Pretzel (Convenience Store) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 36: North America: Pretzel (Specialist Retailers) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 37: North America: Pretzel (Specialist Retailers) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 38: North America: Pretzel (Online Retailers) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 39: North America: Pretzel (Online Retailers) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 40: North America: Pretzel (Other Distribution Channels) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 41: North America: Pretzel (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 42: United States: Pretzel Market: Sales Value (in Million US$), 2017 & 2022
- Figure 43: United States: Pretzel Market: Breakup by Content (in %), 2022
- Figure 44: United States: Pretzel Market: Breakup by Type (in %), 2022
- Figure 45: United States: Pretzel Market: Breakup by Packaging Type (in %), 2022
- Figure 46: United States: Pretzel Market: Breakup by Distribution Channel (in %), 2022
- Figure 47: United States: Pretzel Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 48: Canada: Pretzel Market: Sales Value (in Million US$), 2017 & 2022
- Figure 49: Canada: Pretzel Market: Breakup by Content (in %), 2022
- Figure 50: Canada: Pretzel Market: Breakup by Type (in %), 2022
- Figure 51: Canada: Pretzel Market: Breakup by Packaging Type (in %), 2022
- Figure 52: Canada: Pretzel Market: Breakup by Distribution Channel (in %), 2022
- Figure 53: Canada: Pretzel Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 54: North America: Pretzel Industry: SWOT Analysis
- Figure 55: North America: Pretzel Industry: Value Chain Analysis
- Figure 56: North America: Pretzel Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Pretzel Market: Key Industry Highlights, 2022 and 2028
- Table 2: North America: Pretzel Market: Key Industry Highlights, 2022 and 2028
- Table 3: North America: Pretzel Market Forecast: Breakup by Content (in Million US$), 2023-2028
- Table 4: North America: Pretzel Market Forecast: Breakup by Type (in Million US$), 2023-2028
- Table 5: North America: Pretzel Market Forecast: Breakup by Packaging Type (in Million US$), 2023-2028
- Table 6: North America: Pretzel Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
- Table 7: North America: Pretzel Market Forecast: Breakup by Country (in Million US$), 2023-2028
- Table 8: North America: Pretzel Market: Competitive Structure
- Table 9: North America: Pretzel Market: Key Players
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