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PUBLISHER: IMARC Services Private Limited | PRODUCT CODE: 1065852

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PUBLISHER: IMARC Services Private Limited | PRODUCT CODE: 1065852

Pretzel Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

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The global pretzel market reached a value of US$ 7.13 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 8.71 Billion by 2027, exhibiting at a CAGR of 3.22% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

A pretzel is a crisp, brittle, dough-based baked bread with a twisted-knot shape. It is made from cauliflower, cassava flour, cane sugar syrup, yeast, salt, corn starch, and canola oil. It is a rich source of iron, folate and niacin which play a vital role in digesting and metabolizing fats, proteins and carbohydrates; reducing cholesterol levels; and lowering the risk of cardiovascular diseases. Nowadays, pretzels are increasingly being preferred by the young population as manufacturers are constantly introducing new products in different shapes and sizes, such as pretzel sticks, sandwiches, poppers and minis.

In recent years, rapid change in the tastes and preferences along with the busy lifestyles of consumers has created high dependency on convenient snacks such as pretzels. Besides this, with the expanding food industry, pretzels are increasingly being sold through numerous foodservice establishments and retail outlets. Moreover, the leading manufacturers are launching a wide variety of pretzels with different flavors ranging from butter and honey mustard to barbecue, parmesan and garlic. They have also introduced frozen pretzels and frozen pretzel dough which do not require any preparation. Apart from this, with a rise in the number of health-conscious consumers, manufacturers have started developing all-natural, cholesterol-, trans fat- and gluten-free products fortified with essential vitamins and minerals. Moreover, they have adopted innovative and unique packaging solutions with resealable lids which help to preserve the freshness and extend the shelf-life of the contents.

Key Market Segmentation:

  • IMARC Group provides an analysis of the key trends in each sub-segment of the global pretzel market, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on content, type, packaging type and distribution channel.

Breakup by Content:

  • Salted Pretzels
  • Unsalted Pretzels

Breakup by Type:

  • Hard
  • Soft

Breakup by Packaging Type:

  • Bags
  • Boxes
  • Containers
  • Others

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialist Retailers
  • Online Retailers
  • Others

Breakup by Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

Competitive Landscape:

  • The report has also analysed the competitive landscape of the market with some of the key players being Johnson Auntie Anne's, Boulder Brands, ConAgra Foods, Frito-Lay, Herr Foods, Intersnack, J & J Snacks, Mars, Mr. Pretzel, Old Dutch Foods, Philly Pretzel Factory, Pretzels Inc., etc.

IMARC Group's latest report provides a deep insight into the global pretzel market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global pretzel market in any manner. Key Questions Answered in This Report:

  • How has the global pretzel market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global pretzel industry?
  • What has been the impact of COVID-19 on the global pretzel market?
  • What is the breakup of the market based on the content?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the packaging type?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the global pretzel industry?
  • What are the key driving factors and challenges in the global pretzel industry?
  • What is the structure of the global pretzel industry and who are the key players?
  • What is the degree of competition in the global pretzel industry?
  • What are the profit margins in the global pretzel industry?
Product Code: SR0322A122_Report

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Pretzel Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Content
  • 5.5 Market Breakup by Type
  • 5.6 Market Breakup by Packaging Type
  • 5.7 Market Breakup by Distribution Channel
  • 5.8 Market Breakup by Region
  • 5.9 Market Forecast

6 Market Breakup by Content

  • 6.1 Salted Pretzels
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Unsalted Pretzels
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Type

  • 7.1 Hard
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Soft
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Packaging Type

  • 8.1 Bags
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Boxes
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Containers
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Distribution Channel

  • 9.1 Supermarkets and Hypermarkets
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Convenience Stores
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Specialist Retailers
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Online Retailers
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Others
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Region

  • 10.1 Europe
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 North America
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Asia Pacific
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Middle East and Africa
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Latin America
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

  • 14.1 Price Indicators
  • 14.2 Price Structure
  • 14.3 Margin Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Johnson Auntie Anne's
    • 15.3.2 Boulder Brands
    • 15.3.3 ConAgra Foods
    • 15.3.4 Frito-Lay
    • 15.3.5 Herr Foods
    • 15.3.6 Intersnack
    • 15.3.7 J & J Snacks
    • 15.3.8 Mars
    • 15.3.9 Mr. Pretzel
    • 15.3.10 Old Dutch Foods
    • 15.3.11 Philly Pretzel Factory
    • 15.3.12 Pretzels Inc.
Product Code: SR0322A122_Report

List of Figures

  • Figure 1: Global: Pretzel Market: Major Drivers and Challenges
  • Figure 2: Global: Pretzel Market: Sales Value (in Billion US$), 2016-2021
  • Figure 3: Global: Pretzel Market: Breakup by Content (in %), 2021
  • Figure 4: Global: Pretzel Market: Breakup by Type (in %), 2021
  • Figure 5: Global: Pretzel Market: Breakup by Packaging Type (in %), 2021
  • Figure 6: Global: Pretzel Market: Breakup by Distribution Channel (in %), 2021
  • Figure 7: Global: Pretzel Market: Breakup by Region (in %), 2021
  • Figure 8: Global: Pretzel Market Forecast: Sales Value (in Billion US$), 2022-2027
  • Figure 9: Global: Pretzel Industry: SWOT Analysis
  • Figure 10: Global: Pretzel Industry: Value Chain Analysis
  • Figure 11: Global: Pretzel Industry: Porter's Five Forces Analysis
  • Figure 12: Global: Pretzel (Salted Pretzels) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 13: Global: Pretzel (Salted Pretzels) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 14: Global: Pretzel (Unsalted Pretzels) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 15: Global: Pretzel (Unsalted Pretzels) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 16: Global: Pretzel (Hard) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 17: Global: Pretzel (Hard) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 18: Global: Pretzel (Soft) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 19: Global: Pretzel (Soft) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 20: Global: Pretzel (Bags) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 21: Global: Pretzel (Bags) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 22: Global: Pretzel (Boxes) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 23: Global: Pretzel (Boxes) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 24: Global: Pretzel (Containers) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 25: Global: Pretzel (Containers) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 26: Global: Pretzel (Other Packaging Types) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 27: Global: Pretzel (Other Packaging Types) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 28: Global: Pretzel Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2016 & 2021
  • Figure 29: Global: Pretzel Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2022-2027
  • Figure 30: Global: Pretzel Market: Sales through Convenience Stores (in Million US$), 2016 & 2021
  • Figure 31: Global: Pretzel Market Forecast: Sales through Convenience Stores (in Million US$), 2022-2027
  • Figure 32: Global: Pretzel Market: Sales through Specialist Retailers (in Million US$), 2016 & 2021
  • Figure 33: Global: Pretzel Market Forecast: Sales through Specialist Retailers (in Million US$), 2022-2027
  • Figure 34: Global: Pretzel Market: Sales through Online Retailers (in Million US$), 2016 & 2021
  • Figure 35: Global: Pretzel Market Forecast: Sales through Online Retailers (in Million US$), 2022-2027
  • Figure 36: Global: Pretzel Market: Sales through Other Distribution Channels (in Million US$), 2016 & 2021
  • Figure 37: Global: Pretzel Market Forecast: Sales through Other Distribution Channels (in Million US$), 2022-2027
  • Figure 38: North America: Pretzel Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 39: North America: Pretzel Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 40: Asia Pacific: Pretzel Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 41: Asia Pacific: Pretzel Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 42: Europe: Pretzel Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 43: Europe: Pretzel Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 44: Latin America: Pretzel Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 45: Latin America: Pretzel Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 46: Middle East and Africa: Pretzel Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 47: Middle East and Africa: Pretzel Market Forecast: Sales Value (in Million US$), 2022-2027

List of Tables

  • Table 1: Global: Pretzel Market: Key Industry Highlights, 2021 and 2027
  • Table 2: Global: Pretzel Market Forecast: Breakup by Content (in Million US$), 2022-2027
  • Table 3: Global: Pretzel Market Forecast: Breakup by Type (in Million US$), 2022-2027
  • Table 4: Global: Pretzel Market Forecast: Breakup by Packaging Type (in Million US$), 2022-2027
  • Table 5: Global: Pretzel Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
  • Table 6: Global: Pretzel Market Forecast: Breakup by Region (in Million US$), 2022-2027
  • Table 7: Global: Pretzel Market Structure
  • Table 8: Global: Pretzel Market: Key Players
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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