PUBLISHER: IMARC | PRODUCT CODE: 1370488
PUBLISHER: IMARC | PRODUCT CODE: 1370488
The global home shopping market size reached US$ 3,581.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 7,986.6 Billion by 2028, exhibiting a growth rate (CAGR) of 14.6% during 2023-2028.
Home shopping refers to television-based electronic retailing that enables consumers to purchase various products, including household goods, accessories, electronic gadgets, apparel, and clothing items. As compared to traditional brick-and-mortar shopping, it is more cost-effective, offers optimal comfort and convenience, enables hassle-free ordering of multiple commodities, helps save transportation expenses, and allows users to search and filter goods instantly. Apart from this, home shopping aids in providing detailed information regarding multiple products, offering options to compare models and brands, saving time and effort, ensuring privacy for discrete purchases, mitigating sales pressure, and offering better discounts or vouchers. As a result, home shopping is used by consumers globally in mobile shopping, teleshopping, and e-commerce platforms.
The considerable expansion in the e-commerce sector, the increasing proliferation of internet and smartphone users, and the rising need for online shopping to purchase consumer goods are some factors primarily driving the market growth. This can be further attributed to the escalating disposable incomes, changing consumer preferences, and easy access to such platforms. Moreover, the shifting consumer inclination toward home shopping, owing to its multiple benefits, such as enhanced convenience, better deals, and a secured payment interface, is acting as another growth-inducing factor. Additionally, the widespread adoption of home shopping models by businesses instead of brick-and-mortar systems to reach and serve a broader consumer base, especially during the COVID-19 pandemic, is contributing to the market growth. Furthermore, the advent of augmented reality (AR) shopping in the retail industry for a virtual demonstration of products, personalized navigation, greater consumer engagement, and online trials are propelling the market growth. Other factors, such as extensive celebrity endorsements, ongoing product sales through online mediums, and strategic collaborations amongst key players to enhance user interface (UI), are creating a positive outlook for the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the global home shopping market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type and market type.
Groceries
Apparels and Accessories
Footwear
Personal and Beauty Care
Furniture and Home Decor
Electronic Goods
Others
Teleshopping
E-Commerce and Mobile Shopping
Others
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Alibaba Group, Amazon.com Inc., Best Buy, Ebay Inc., Flipkart Internet Private Limited, Naaptol Company, The Home Depot Inc, VGL Group and Walmart Inc.