Need help finding what you are looking for?
Contact Us
PUBLISHER: IMARC Services Private Limited | PRODUCT CODE: 1206889
PUBLISHER: IMARC Services Private Limited | PRODUCT CODE: 1206889
Smart TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
PUBLISHED:
PAGES: 115 Pages
DELIVERY TIME: 2-3 business days
SELECT AN OPTION
The global smart TV market size reached US$ 256.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 379.1 Billion by 2028, exhibiting a growth rate (CAGR) of 5.9% during 2023-2028.
Smart televisions (TVs), also known as connected TVs, are next-generation electrical devices integrated with internet connectivity. They consist of built-in Wi-Fi that eliminates the need for a separate set-top box. They receive cable, satellite, and over-the-air (OTA) transmission and offer a wide range of features, including Web 2.0, connection with wireless devices, and on-demand content from different applications. Besides this, they are equipped with extra hardware and connections, a TV operating system, and a graphical user interface (GUI) that aid in streaming content from internet video services. As a result, the demand for smart TVs is significantly increasing across the globe.
Smart TV Market Trends:
- Rapid urbanization, improving standards of living, and the rising penetration of high-speed internet connectivity have resulted in a growing number of individuals spending on online video streaming platforms like Hulu, Netflix, Amazon Prime, and YouTube Premium. This represents one of the key factors positively influencing the market. In addition, a significant rise in the sales of streaming devices and opportunities in the over-the-top (OTT) platforms are also bolstering market growth. Apart from this, smart TVs are loaded up with numerous advanced features and applications, such as screen sharing, mirror casting, web browsing, improved viewing experience, and enhanced color accuracy, which is catalyzing their demand across the globe. Additionally, smart TVs can be wirelessly connected to various input devices, including mice, keyboards, smartphones, and tablets. This assists in improving usability and enabling navigation, text entry, and internet browsing. As a result, their demand is increasing around the world. Furthermore, the increasing investments by the leading market players in marketing strategies, such as social media promotions and celebrity endorsement, are propelling the market growth.
Key Market Segmentation:
- IMARC Group provides an analysis of the key trends in each sub-segment of the global smart TV market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on resolution type, screen size, screen type, technology, platform, application and distribution channel.
Breakup by Resolution Type:
- 4K UHD TV
- HD TV
- Full HD TV
- 8K TV
- 4K UHD smart TVs dominate the market as they offer higher pixel density and produce clearer and better-defined pictures than regular TVs.
Breakup by Screen Size:
- Below 32 Inches
32 to 45 Inches
46 to 55 Inches
56 to 65 Inches
- Above 65 Inches
32 to 45-inch TVs account for the majority of the market share as they are budget-friendly and give superior picture quality.
Breakup by Screen Type:
- Flat
- Curved
- Smart TVs with flat screens represent dominate the market as they are easy to install on the wall.
Breakup by Technology:
- Liquid Crystal Display (LCD)
- Light Emitting Diode (LED)
- Organic Light Emitting Diode (OLED)
- Quantum Dot Light Emitting Diode (QLED)
- Light-emitting diode (LED) smart TVs hold the majority of the market share as they consume less power and consequently aid in reducing electricity bills.
Breakup by Platform:
- Android
- Roku
- WebOS
- Tizen OS
- iOS
- MyHomeScreen
- Others
- Android TV currently dominates the market as it offers numerous features, such as voice search and content aggregation from multiple media apps and services. In addition, it provides play store access for application downloads.
Breakup by Distribution Channel:
- Offline
- Online
- Offline distribution channel represents the largest market segment as it offers personalized recommendations from sales staff and there is no need to wait for product delivery.
Breakup by Application:
- Residential
- Commercial
- The residential sector accounts for the majority of the market share due to inflating disposable incomes of individuals and improving standards of living.
Regional Insights:
- Asia Pacific
- North America
- Europe
- Middle East and Africa
- Latin America
- The Asia Pacific exhibits a clear dominance in the market due to the growing population and increasing expenditure capacity of individuals in the region.
Competitive Landscape:
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are:
- LG Electronics, Inc.
- Samsung Electronics Co. Ltd.
- Sony Corporation
- Panasonic Corporation
- Vizio Inc.
- Apple Inc.
- Hisense Group Co. Ltd.
- Koninklijke Philips NV
- TCL Corporation
- Insignia Systems Inc.
- Haier Group Corporation
- Hitachi Ltd.
- Westinghouse Electric Corporation
- This report provides a deep insight into the smart tv industry covering all its essential aspects. This ranges from a macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a smart tv processing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the smart tv industry in any manner.
Key Questions Answered in This Report:
- 1. What is the size of the global smart TV market in 2022?
- 2. What is the expected growth rate of the global smart TV market during 2023-2028?
- 3. What are the key factors driving the global smart TV market?
- 4. What has been the impact of COVID-19 on the global smart TV market?
- 5. What is the breakup of the global smart TV market based on the resolution type?
- 6. What is the breakup of the global smart TV market based on the screen size?
- 7. What is the breakup of the global smart TV market based on the screen type?
- 8. What is the breakup of the global smart TV market based on the technology?
- 9. What is the breakup of the global smart TV market based on the platform?
- 10. What is the breakup of the global smart TV market based on the distribution channel?
- 11. What is the breakup of the global smart TV market based on the application?
- 12. What are the key regions in the global Smart TV market?
- 13. Who are the key companies/players in the global Smart TV market?
Product Code: SR1323A361_Report
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Smart TV Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Breakup by Resolution Type
- 5.5 Market Breakup by Screen Size
- 5.6 Market Breakup by Screen Type
- 5.7 Market Breakup by Technology
- 5.8 Market Breakup by Platform
- 5.9 Market Breakup by Distribution Channel
- 5.10 Market Breakup by Application
- 5.11 Market Breakup by Region
- 5.12 Market Forecast
- 5.13 SWOT Analysis
- 5.13.1 Overview
- 5.13.2 Strengths
- 5.13.3 Weaknesses
- 5.13.4 Opportunities
- 5.13.5 Threats
- 5.14 Value Chain Analysis
- 5.14.1 Overview
- 5.14.2 Research and Development
- 5.14.3 Raw Material Procurement
- 5.14.4 Manufacturing
- 5.14.5 Marketing
- 5.14.6 Distribution
- 5.14.7 Exports
- 5.14.8 End-User
- 5.15 Porters Five Forces Analysis
- 5.15.1 Overview
- 5.15.2 Bargaining Power of Buyers
- 5.15.3 Bargaining Power of Suppliers
- 5.15.4 Degree of Competition
- 5.15.5 Threat of New Entrants
- 5.15.6 Threat of Substitutes
- 5.16 Price Analysis
6 Market Breakup by Resolution Type
- 6.1 4K UHD TV
- 6.2 HD TV
- 6.3 Full HD TV
- 6.4 8K TV
7 Market Breakup by Screen Size
- 7.1 Below 32 Inches
- 7.2 32 to 45 Inches
- 7.3 46 to 55 Inches
- 7.4 56 to 65 Inches
- 7.5 Above 65 Inches
8 Market Breakup by Screen Type
- 8.1 Flat
- 8.2 Curved
9 Market Breakup by Technology
- 9.1 LCD (Liquid Crystal Display)
- 9.2 LED (Light Emitting Diode)
- 9.3 OLED (Organic Light Emitting Diode)
- 9.4 QLED (Quantum Dot Light Emitting Diode)
10 Market Breakup by Platform
- 10.1 Android
- 10.2 Roku
- 10.3 WebOS
- 10.4 Tizen OS
- 10.5 iOS
- 10.6 MyHomeScreen
- 10.7 Others
11 Market Breakup by Distribution Channel
- 11.1 Offline
- 11.2 Online
12 Market Breakup by Application
- 12.1 Residential
- 12.2 Commercial
13 Market Breakup by Region
- 13.1 Asia Pacific
- 13.2 Europe
- 13.3 North America
- 13.4 Middle East and Africa
- 13.5 Latin America
14 Smart TV Manufacturing Process
- 14.1 Product Overview
- 14.2 Raw Material Requirements
- 14.3 Manufacturing Process
- 14.4 Key Success and Risk Factors
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Apple Inc.
- 15.3.2 Haier Group Corporation
- 15.3.3 Hisense Group Co. Ltd
- 15.3.4 Hitachi Ltd
- 15.3.5 Insignia Systems Inc.
- 15.3.6 Koninklijke Philips NV
- 15.3.7 LG Electronics Inc.
- 15.3.8 Panasonic Corporation
- 15.3.9 Samsung Electronics Co.
- 15.3.10 Sony Corporation
- 15.3.11 TCL Corporation
- 15.3.12 Vizio Inc.
- 15.3.13 Westinghouse Electric Corporation
Product Code: SR1323A361_Report
List of Figures
- Figure 1: Global: Smart TV Market: Major Drivers and Challenges
- Figure 2: Global: Smart TV Market: Sales Value (in Billion US$), 2017-2022
- Figure 3: Global: Smart TV Market: Breakup by Resolution Type (in %), 2022
- Figure 4: Global: Smart TV Market: Breakup by Screen Size (in %), 2022
- Figure 5: Global: Smart TV Market: Breakup by Screen Type (in %), 2022
- Figure 6: Global: Smart TV Market: Breakup by Technology (in %), 2022
- Figure 7: Global: Smart TV Market: Breakup by Platform (in %), 2022
- Figure 8: Global: Smart TV Market: Breakup by Distribution Channel (in %), 2022
- Figure 9: Global: Smart TV Market: Breakup by Application (in %), 2022
- Figure 10: Global: Smart TV Market: Breakup by Region (in %), 2022
- Figure 11: Global: Smart TV Market Forecast: Sales Value (in Billion US$), 2023-2028
- Figure 12: Global: Smart TV Industry: SWOT Analysis
- Figure 13: Global: Smart TV Industry: Value Chain Analysis
- Figure 14: Global: Smart TV Industry: Porter's Five Forces Analysis
- Figure 15: Global: Smart TV (4K UHD TV) Market: Sales Value (in Million US$), 2017-2022
- Figure 16: Global: Smart TV (HD TV) Market: Sales Value (in Million US$), 2017-2022
- Figure 17: Global: Smart TV (Full HD TV) Market: Sales Value (in Million US$), 2017-2022
- Figure 18: Global: Smart TV (8K TV) Market: Sales Value (in Million US$), 2017-2022
- Figure 19: Global: Smart TV (Below 32 Inches) Market: Sales Value (in Million US$), 2017-2022
- Figure 20: Global: Smart TV (32 to 45 Inches) Market: Sales Value (in Million US$), 2017-2022
- Figure 21: Global: Smart TV (46 to 55 Inches) Market: Sales Value (in Million US$), 2017-2022
- Figure 22: Global: Smart TV (56 to 65 Inches) Market: Sales Value (in Million US$), 2017-2022
- Figure 23: Global: Smart TV (Above 65 Inches) Market: Sales Value (in Million US$), 2017-2022
- Figure 24: Global: Smart TV (Flat) Market: Sales Value (in Million US$), 2017-2022
- Figure 25: Global: Smart TV (Curved) Market: Sales Value (in Million US$), 2017-2022
- Figure 26: Global: Smart TV (LCD) Market: Sales Value (in Million US$), 2017-2022
- Figure 27: Global: Smart TV (LED) Market: Sales Value (in Million US$), 2017-2022
- Figure 28: Global: Smart TV (OLED) Market: Sales Value (in Million US$), 2017-2022
- Figure 29: Global: Smart TV (QLED) Market: Sales Value (in Million US$), 2017-2022
- Figure 30: Global: Smart TV (Android) Market: Sales Value (in Million US$), 2017-2022
- Figure 31: Global: Smart TV (Roku) Market: Sales Value (in Million US$), 2017-2022
- Figure 32: Global: Smart TV (WebOS) Market: Sales Value (in Million US$), 2017-2022
- Figure 33: Global: Smart TV (Tizen OS) Market: Sales Value (in Million US$), 2017-2022
- Figure 34: Global: Smart TV (iOS) Market: Sales Value (in Million US$), 2017-2022
- Figure 35: Global: Smart TV (MyHomeScreen) Market: Sales Value (in Million US$), 2017-2022
- Figure 36: Global: Smart TV (Other Platforms) Market: Sales Value (in Million US$), 2017-2022
- Figure 37: Global: Smart TV Market: Offline Sales (in Million US$), 2017-2022
- Figure 38: Global: Smart TV Market: Online Sales (in Million US$), 2017-2022
- Figure 39: Global: Smart TV (Residential) Market: Sales Value (in Million US$), 2017-2022
- Figure 40: Global: Smart TV (Commercial) Market: Sales Value (in Million US$), 2017-2022
- Figure 41: Asia Pacific: Smart TV Market: Sales Value (in Million US$), 2017-2022
- Figure 42: Europe: Smart TV Market: Sales Value (in Million US$), 2017-2022
- Figure 43: North America: Smart TV Market: Sales Value (in Million US$), 2017-2022
- Figure 44: Middle East and Africa: Smart TV Market: Sales Value (in Million US$), 2017-2022
- Figure 45: Latin America: Smart TV Market: Sales Value (in Million US$), 2017-2022
- Figure 46: Smart TV Manufacturing: Detailed Process Flow
List of Tables
- Table 1: Global: Smart TV Market: Key Industry Highlights, 2022 and 2028
- Table 2: Global: Smart TV Market: Breakup by Resolution Type (in Million US$), 2017-2022
- Table 3: Global: Smart TV Market: Breakup by Screen Size (in Million US$), 2017-2022
- Table 4: Global: Smart TV Market: Breakup by Screen Type (in Million US$), 2017-2022
- Table 5: Global: Smart TV Market: Breakup by Technology (in Million US$), 2017-2022
- Table 6: Global: Smart TV Market: Breakup by Platform (in Million US$), 2017-2022
- Table 7: Global: Smart TV Market: Breakup by Distribution Channel (in Million US$), 2017-2022
- Table 8: Global: Smart TV Market: Breakup by Application (in Million US$), 2017-2022
- Table 9: Global: Smart TV Market: Breakup by Region (in Million US$), 2017-2022
- Table 10: Global: Smart TV Market: Competitive Structure
- Table 11: Global: Smart TV Market: Key Players
Have a question?
SELECT AN OPTION
Have a question?
Questions? Please give us a call or visit the contact form.