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PUBLISHER: IMARC | PRODUCT CODE: 1298874

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PUBLISHER: IMARC | PRODUCT CODE: 1298874

Video Transcoding Market by Component (Software-based Solution, Hardware-based Solution), Application (Telecommunication, Media and Entertainment, IT and Gaming, Broadcasting, and Others), and Region 2023-2028

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The global video transcoding market size reached US$ 1,756 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 4,019 Million by 2028, exhibiting a growth rate (CAGR) of 15.00% during 2023-2028. The increasing demand for video streaming, the surging sales of smartphones, and the advent of cloud-based transcoding services represent some of the key factors driving the market.

Video transcoding refers to the process of converting a video file from one format or codec to another. It involves decoding the original video file, typically in a specific compression format, and then re-encoding it into a different format or codec while potentially modifying other video properties such as resolution, bitrate, frame rate, or aspect ratio. It involves specialized software or hardware encoders performing decoding and encoding. It allows video files to be converted into formats that can be played or streamed on various devices, such as smartphones, tablets, smart TVs, gaming consoles, or media players. It is also utilized to enhance the quality of a video by applying different encoding settings or converting it to a higher-quality codec. In addition, video transcoding can dynamically adjust the video parameters based on the network conditions and the receiving device's capabilities. Owing to these benefits, video transcoding is gaining popularity across the globe.

Video Transcoding Market Trends:

The market is primarily driven by the increasing demand for video streaming. Nowadays, with the rise of online video platforms, video streaming services, and Over-The-Top (OTT) media providers, there is a growing need to transcode video content into different formats and resolutions to ensure compatibility with various devices and network conditions. In addition, the widespread use of smartphones, tablets, smart TVs, and other connected devices has created a fragmented landscape of platforms and operating systems. Video transcoding enables content providers to deliver videos across different devices and platforms, catering to the diverse preferences of viewers. Besides this, the increasing popularity of high-definition (HD) and Ultra-High Definition (UHD) video content requires efficient transcoding solutions to handle the larger file sizes and bandwidth requirements associated with these formats. This, coupled with the emergence of cloud-based transcoding services that offer scalability, flexibility, and cost-efficiency, allowing businesses to leverage powerful transcoding capabilities without investing in dedicated hardware or infrastructure, is propelling the market growth. Moreover, the rapid video content globalization is escalating the demand for video transcoding to overcome regional differences in video formats, resolutions, and codecs and enable content providers to distribute their videos globally.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global video transcoding market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on component and application.

Component Insights:

Software-based Solution

Hardware-based Solution

The report has provided a detailed breakup and analysis of the video transcoding market based on the component. This includes software-based solutions and hardware-based solution.

Application Insights:

Telecommunication

Media and Entertainment

IT and Gaming

Broadcasting

Others

A detailed breakup and analysis of the video transcoding market based on the application has also been provided in the report. This includes telecommunication, media and entertainment, it and gaming, broadcasting, and others.

Regional Insights:

North America

United States

Canada

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for video transcoding. Some of the factors driving the North America video transcoding market included the increasing video streaming, the surging sales of smartphones, and the rising video content globalization.

Competitive Landscape

The report has also provided a comprehensive analysis of the competitive landscape in the global video transcoding market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Akamai Technologies Inc., Amazon Web Services, Inc. (Amazon.com Inc.), Brightcove Inc., Google LLC (Alphabet Inc.), Haivision Systems Inc., Imagine Communications Corp. (The Gores Group LLC), Qencode, Corp., Telestream Inc, Vbrick Systems Inc, Wowza Media Systems LLC, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:

  • How has the global video transcoding market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global video transcoding market?
  • What is the impact of each driver, restraint, and opportunity on the global video transcoding market?
  • What are the key regional markets?
  • Which countries represent the most attractive video transcoding market?
  • What is the breakup of the market based on the component?
  • Which is the most attractive component in the video transcoding market?
  • What is the breakup of the market based on the application?
  • Which is the most attractive application in the video transcoding market?
  • What is the competitive structure of the global video transcoding market?
  • Who are the key players/companies in the global video transcoding market?
Product Code: SR112023A7798

Table of Contents

1   Preface

2   Scope and Methodology

  • 2.1  Objectives of the Study
  • 2.2  Stakeholders
  • 2.3  Data Sources
    • 2.3.1  Primary Sources
    • 2.3.2  Secondary Sources
  • 2.4  Market Estimation
    • 2.4.1  Bottom-Up Approach
    • 2.4.2  Top-Down Approach
  • 2.5  Forecasting Methodology

3   Executive Summary

4   Introduction

  • 4.1  Overview
  • 4.2  Key Industry Trends

5   Global Video Transcoding Market

  • 5.1  Market Overview
  • 5.2  Market Performance
  • 5.3  Impact of COVID-19
  • 5.4  Market Forecast

6   Market Breakup by Component

  • 6.1  Software-based Solution
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2  Hardware-based Solution
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7   Market Breakup by Application

  • 7.1  Telecommunication
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2  Media and Entertainment
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3  IT and Gaming
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4  Broadcasting
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5  Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8   Market Breakup by Region

  • 8.1  North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2  Asia-Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3  Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4  Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5  Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9   Drivers, Restraints, and Opportunities

  • 9.1  Overview
  • 9.2  Drivers
  • 9.3  Restraints
  • 9.4  Opportunities

10  Value Chain Analysis

11  Porters Five Forces Analysis

  • 11.1  Overview
  • 11.2  Bargaining Power of Buyers
  • 11.3  Bargaining Power of Suppliers
  • 11.4  Degree of Competition
  • 11.5  Threat of New Entrants
  • 11.6  Threat of Substitutes

12  Price Analysis

13  Competitive Landscape

  • 13.1  Market Structure
  • 13.2  Key Players
  • 13.3  Profiles of Key Players
    • 13.3.1  Akamai Technologies Inc.
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
      • 13.3.1.3 Financials
      • 13.3.1.4 SWOT Analysis
    • 13.3.2  Amazon Web Services, Inc. (Amazon.com Inc.)
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
      • 13.3.2.3 SWOT Analysis
    • 13.3.3  Brightcove Inc.
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
      • 13.3.3.3 Financials
    • 13.3.4  Google LLC (Alphabet Inc.)
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
      • 13.3.4.3 SWOT Analysis
    • 13.3.5  Haivision Systems Inc. 
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
      • 13.3.5.3 Financials
    • 13.3.6  Imagine Communications Corp. (The Gores Group LLC)
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
    • 13.3.7  Qencode, Corp.
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
    • 13.3.8  Telestream Inc
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
    • 13.3.9  Vbrick Systems Inc
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio
    • 13.3.10  Wowza Media Systems LLC
      • 13.3.10.1 Company Overview
      • 13.3.10.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Product Code: SR112023A7798

List of Figures

  • Figure 1: Global: Video Transcoding Market: Major Drivers and Challenges
  • Figure 2: Global: Video Transcoding Market: Sales Value (in Million US$), 2017-2022
  • Figure 3: Global: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 4: Global: Video Transcoding Market: Breakup by Component (in %), 2022
  • Figure 5: Global: Video Transcoding Market: Breakup by Application (in %), 2022
  • Figure 6: Global: Video Transcoding Market: Breakup by Region (in %), 2022
  • Figure 7: Global: Video Transcoding (Software-based Solution) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 8: Global: Video Transcoding (Software-based Solution) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 9: Global: Video Transcoding (Hardware-based Solution) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Video Transcoding (Hardware-based Solution) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Video Transcoding (Telecommunication) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Video Transcoding (Telecommunication) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Video Transcoding (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Video Transcoding (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Video Transcoding (IT and Gaming) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Video Transcoding (IT and Gaming) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Video Transcoding (Broadcasting) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Video Transcoding (Broadcasting) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Video Transcoding (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Video Transcoding (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: North America: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: North America: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: United States: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: United States: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Canada: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Canada: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Asia-Pacific: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Asia-Pacific: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: China: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: China: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Japan: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Japan: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: India: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: India: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: South Korea: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: South Korea: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Australia: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Australia: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: Indonesia: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: Indonesia: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: Others: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: Others: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: Europe: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: Europe: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: Germany: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: Germany: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: France: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: France: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: United Kingdom: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: United Kingdom: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: Italy: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: Italy: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: Spain: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: Spain: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Russia: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Russia: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Others: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Others: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Latin America: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Latin America: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Brazil: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Brazil: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Mexico: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Mexico: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: Others: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: Others: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: Middle East and Africa: Video Transcoding Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: Middle East and Africa: Video Transcoding Market: Breakup by Country (in %), 2022
  • Figure 69: Middle East and Africa: Video Transcoding Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 70: Global: Video Transcoding Industry: Drivers, Restraints, and Opportunities
  • Figure 71: Global: Video Transcoding Industry: Value Chain Analysis
  • Figure 72: Global: Video Transcoding Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Video Transcoding Market: Key Industry Highlights, 2022 & 2028
  • Table 2: Global: Video Transcoding Market Forecast: Breakup by Component (in Million US$), 2023-2028
  • Table 3: Global: Video Transcoding Market Forecast: Breakup by Application (in Million US$), 2023-2028
  • Table 4: Global: Video Transcoding Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 5: Global: Video Transcoding Market: Competitive Structure
  • Table 6: Global: Video Transcoding Market: Key Players
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Manager - Americas

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