PUBLISHER: IMARC | PRODUCT CODE: 1308230
PUBLISHER: IMARC | PRODUCT CODE: 1308230
The global hair and body mist market size reached US$ 7.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 11.9 Billion by 2028, exhibiting a growth rate (CAGR) of 7.5% during 2023-2028. The increasing awareness about personal hygiene, rising demand for natural and organic products, growing social media penetration and endorsements by influencers, and the introduction of new fragrances represent some of the key factors driving the market.
Hair and body mists are cosmetic products designed to impart a pleasant fragrance to both the hair and the body. They are lightweight, sprayable solutions that provide a refreshing and subtle scent. Hair and body mists are a popular alternative to heavier perfumes and colognes, offering a more delicate and versatile fragrance experience. They typically consist of a blend of water, alcohol, and a mixture of essential oils, fragrance oils, or aromatic compounds. These fragrant ingredients are carefully selected and combined to create appealing scents, ranging from floral and fruity to woody or musky. The alcohol content in the mists helps to disperse the fragrance evenly when sprayed. The application of hair and body mist involves spraying mists onto the hair or skin from a distance, focusing on pulse points such as the wrists, neck, and behind the ears. It can also be spritzed onto clothes or hair for a long-lasting scent. Nowadays, with the introduction of new and exotic fragrances, individuals are becoming inclined toward hair and body mists.
One of the primary factors driving the market is the changing consumer preferences as individuals are nowadays gravitating toward lighter and more subtle fragrances. The lightweight nature of the mist allows for quick touch-ups and reapplication whenever desired, making it suitable for on-the-go lifestyles. Additionally, manufacturers are developing innovative packaging, such as portable spray bottles, making them easy to carry and apply throughout the day. Other than this, the increasing demand for personal grooming products is another factor contributing to the market growth. Furthermore, the growing interest of consumers toward self-care and personal hygiene has accelerated the product adoption to enhance their personal grooming routines. Moreover, with the increasing awareness about the harmful effects of synthetic products, consumers are seeking products that are free from harsh chemicals and artificial additives, making natural and organic hair and body mists a preferred choice. Moreover, the rising influence of social media and celebrity endorsements is promoting and endorsing hair and body mist products, thus creating a positive market outlook.
IMARC Group provides an analysis of the key trends in each segment of the global hair and body mist market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on the type and distribution channel.
Body mist
Hair mist
The report has provided a detailed breakup and analysis of the hair and body mist market based on the type. This includes body mist and hair mist. According to the report, body mist represented the largest segment.
Online
Offline
A detailed breakup and analysis of the hair and body mist market based on the distribution channel has also been provided in the report. This includes online and offline. According to the report, offline accounted for the largest market share.
North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for hair and body mist. Some of the factors driving the North America hair and body mist market included changing consumer preferences and lifestyle trends, growing focus on natural and organic products, and influence of social media and celebrity endorsements.
The report has also provided a comprehensive analysis of the competitive landscape in the global hair and body mist market. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Bath & Body Works Inc., Chanel Limited, L'Oreal S.A., The Estee Lauder Companies Inc., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.