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PUBLISHER: IMARC | PRODUCT CODE: 1370570
PUBLISHER: IMARC | PRODUCT CODE: 1370570
Public Relations (PR) Tools Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
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Abstract
Market Overview:
The global public relations (PR) tools market size reached US$ 10.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 20.0 Billion by 2028, exhibiting a growth rate (CAGR) of 11% during 2023-2028.
Public relations (PR) tools involve the establishment, identification, and maintenance of mutually beneficial relationships between various organizations and the general public. Besides assisting in marketing campaigns, these tools also aid in running backend analytics to assess the impact of the content posted by the organization. Public relations tools make it easy for registered customers to stay in touch and to be updated about important news related to their demographic whenever a new update is available. Media coverage can be arranged in one call with fewer costs, which, in turn, reduces the financial burden on companies. Additionally, public relations tools create online surveys and determine the opinions of targeted audiences which helps create a better brand. As a result, PR tools are extensively utilized in various industries, including retail, consumer good, information technology (IT), banking, and healthcare.
Public Relations (PR) Tools Market Trends:
The market is majorly driven by the growing usage of numerous platforms for reaching out to regular and potential consumers. This can be attributed to continual advancements in data drilling and information gathering platforms in large and small organizations. In addition to this, the rising popularity of social media advertisements and digital marketing for monitoring and tracking consumer preferences is resulting in a higher uptake of public relations tools. The market is also driven by the escalating demand for understanding the current trends and predicting the behavior of consumers based on analytics and aggregation. Furthermore, the growing need for integrated marketing communications for creating a base in a niche market segment is creating a positive outlook for the market. Some of the other factors that are providing an impetus to the market include rapid digitization, continual technological advancements, increasing penetration of high-speed internet, the augmenting usage of cloud computing, and extensive research and development (R&D) activities conducted by key players.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global public relations (PR) tools market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on solution, deployment, application and industry.
Breakup by Solution:
Publishing Tools
Social Media Monitoring and Management
Content Creation and Distribution
Data Aggregation, Monitoring, and Analysis
Relationship Management
Breakup by Deployment:
Hosted
On-premises
Breakup by Application:
Online Media
Content Marketing
Breakup by Industry:
BFSI
Consumer Goods and Retail
Government and Public Sector
Healthcare
IT and Telecom
Media and Entertainment
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Agility PR Solutions, Business Wire Inc, Cision AB, iPR Software Inc, Isentia, Meltwater Inc., Onalytica, Onclusive Inc., Outbrain Inc. and Prezly.
Key Questions Answered in This Report:
- How has the global public relations (PR) tools market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global public relations (PR) tools market?
- What are the key regional markets?
- What is the breakup of the market based on the solution?
- What is the breakup of the market based on the deployment?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the industry?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global public relations (PR) tools market and who are the key players?
- What is the degree of competition in the industry?
Product Code: SR112023A6485
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Public Relations (PR) Tools Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Solution
- 6.1 Publishing Tools
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Social Media Monitoring and Management
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Content Creation and Distribution
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Data Aggregation, Monitoring, and Analysis
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
- 6.5 Relationship Management
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
7 Market Breakup by Deployment
- 7.1 Hosted
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 On-premises
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by Application
- 8.1 Online Media
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Content Marketing
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by Industry
- 9.1 BFSI
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Consumer Goods and Retail
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Government and Public Sector
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Healthcare
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 IT and Telecom
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
- 9.6 Media and Entertainment
- 9.6.1 Market Trends
- 9.6.2 Market Forecast
10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.1.1 United States
- 10.2 Asia-Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.2.1 China
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.3.1 Germany
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.4.1 Brazil
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Agility PR Solutions
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.2 Business Wire Inc
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.3 Cision AB
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.4 iPR Software Inc
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.5 Isentia
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.6 Meltwater Inc.
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.6.3 Financials
- 15.3.7 Onalytica
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.8 Onclusive Inc.
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.9 Outbrain Inc.
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.9.3 Financials
- 15.3.10 Prezly
- 15.3.10.1 Company Overview
- 15.3.10.2 Product Portfolio
- 15.3.1 Agility PR Solutions
Product Code: SR112023A6485
List of Figures
- Figure 1: Global: Public Relations Tools Market: Major Drivers and Challenges
- Figure 2: Global: Public Relations Tools Market: Sales Value (in Billion US$), 2017-2022
- Figure 3: Global: Public Relations Tools Market Forecast: Sales Value (in Billion US$), 2023-2028
- Figure 4: Global: Public Relations Tools Market: Breakup by Solution (in %), 2022
- Figure 5: Global: Public Relations Tools Market: Breakup by Deployment (in %), 2022
- Figure 6: Global: Public Relations Tools Market: Breakup by Application (in %), 2022
- Figure 7: Global: Public Relations Tools Market: Breakup by Industry (in %), 2022
- Figure 8: Global: Public Relations Tools Market: Breakup by Region (in %), 2022
- Figure 9: Global: Public Relations Tools (Publishing Tools) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 10: Global: Public Relations Tools (Publishing Tools) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 11: Global: Public Relations Tools (Social Media Monitoring and Management) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 12: Global: Public Relations Tools (Social Media Monitoring and Management) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 13: Global: Public Relations Tools (Content Creation and Distribution) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 14: Global: Public Relations Tools (Content Creation and Distribution) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 15: Global: Public Relations Tools (Data Aggregation, Monitoring, and Analysis) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 16: Global: Public Relations Tools (Data Aggregation, Monitoring, and Analysis) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 17: Global: Public Relations Tools (Relationship Management) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 18: Global: Public Relations Tools (Relationship Management) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 19: Global: Public Relations Tools (Hosted) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 20: Global: Public Relations Tools (Hosted) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 21: Global: Public Relations Tools (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 22: Global: Public Relations Tools (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 23: Global: Public Relations Tools (Online Media) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 24: Global: Public Relations Tools (Online Media) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 25: Global: Public Relations Tools (Content Marketing) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 26: Global: Public Relations Tools (Content Marketing) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 27: Global: Public Relations Tools (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 28: Global: Public Relations Tools (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 29: Global: Public Relations Tools (Consumer Goods and Retail) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 30: Global: Public Relations Tools (Consumer Goods and Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 31: Global: Public Relations Tools (Government and Public Sector) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 32: Global: Public Relations Tools (Government and Public Sector) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 33: Global: Public Relations Tools (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 34: Global: Public Relations Tools (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 35: Global: Public Relations Tools (IT and Telecom) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 36: Global: Public Relations Tools (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 37: Global: Public Relations Tools (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 38: Global: Public Relations Tools (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 39: North America: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 40: North America: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 41: United States: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 42: United States: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 43: Canada: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 44: Canada: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 45: Asia-Pacific: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 46: Asia-Pacific: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 47: China: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 48: China: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 49: Japan: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 50: Japan: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 51: India: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 52: India: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 53: South Korea: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 54: South Korea: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 55: Australia: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 56: Australia: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 57: Indonesia: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 58: Indonesia: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 59: Others: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 60: Others: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 61: Europe: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 62: Europe: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 63: Germany: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 64: Germany: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 65: France: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 66: France: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 67: United Kingdom: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 68: United Kingdom: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 69: Italy: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 70: Italy: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 71: Spain: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 72: Spain: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 73: Russia: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 74: Russia: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 75: Others: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 76: Others: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 77: Latin America: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 78: Latin America: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 79: Brazil: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 80: Brazil: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 81: Mexico: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 82: Mexico: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 83: Others: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 84: Others: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 85: Middle East and Africa: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
- Figure 86: Middle East and Africa: Public Relations Tools Market: Breakup by Country (in %), 2022
- Figure 87: Middle East and Africa: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 88: Global: Public Relations Tools Industry: SWOT Analysis
- Figure 89: Global: Public Relations Tools Industry: Value Chain Analysis
- Figure 90: Global: Public Relations Tools Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Public Relations Tools Market: Key Industry Highlights, 2022 and 2028
- Table 2: Global: Public Relations Tools Market Forecast: Breakup by Solution (in Million US$), 2023-2028
- Table 3: Global: Public Relations Tools Market Forecast: Breakup by Deployment (in Million US$), 2023-2028
- Table 4: Global: Public Relations Tools Market Forecast: Breakup by Application (in Million US$), 2023-2028
- Table 5: Global: Public Relations Tools Market Forecast: Breakup by Industry (in Million US$), 2023-2028
- Table 6: Global: Public Relations Tools Market Forecast: Breakup by Region (in Million US$), 2023-2028
- Table 7: Global: Public Relations Tools Market: Competitive Structure
- Table 8: Global: Public Relations Tools Market: Key Players
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