PUBLISHER: IMARC | PRODUCT CODE: 1378997
PUBLISHER: IMARC | PRODUCT CODE: 1378997
Eye Tracking Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Abstract
The global eye tracking market size reached US$ 886.2 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 3,750.1 Million by 2028, exhibiting a growth rate (CAGR) of 27.2% during 2022-2028. The growing need for gaining insights into consumer behavior, increasing utilization in healthcare, and rising investments in research and development activities represent some of the key factors driving the market.
Eye tracking is the process of analyzing and monitoring eye movement, gaze, and fixations. It relies on invisible near-infrared light and high-definition cameras to project light and record multiple eye functions, such as blinking, ignoring, looking, and other reactions of the pupil to stimuli. It enables studying of individual behavior to improve the experience of products, websites, and applications by identifying areas of improvement. It assists in the diagnosis and treatment of medical conditions, such as dyslexia, autism, and schizophrenia. Moreover, it helps in assessing visual impairments and guides the development of interventions. As a result, it finds extensive applications in psychological research, packaging designs, healthcare, retail, intelligent security systems, automotive, and consumer electronics across the globe.
Eye Tracking Market Trends:
The burgeoning e-commerce industry, coupled with extensive utilization of eye trackers for gaining insights into consumer behavior by analyzing the amount of time an individual spends on browsing a product, currently represents one of the key factors positively influencing the market across the globe. In addition, the growing applications of eye tracking technologies, such as optical eye tracking (OET) and electrooculography (EOG), in objectively determining fatigue in soldiers and preventing injuries and accidents is creating a favorable market outlook. Apart from this, the integration of advanced technologies, such as artificial intelligence (AI), machine learning (ML), virtual reality (VR), and augmented reality (AR), with eye trackers are bolstering the growth of the market. In addition to this, eye trackers are employed in prison management systems for identifying individuals and other security purposes, which is fueling the market growth. Furthermore, eye tracking is widely employed in studying different medical conditions, such as neurological and psychiatric disorders, based on the observation of eye movements, which provide insights into cognitive processing. This, in confluence with the increasing adoption of eye tracking to study different medical conditions, is strengthening the market growth. Besides this, extensive investments in research and development (R&D) activities and increasing utilization of eye tracking to facilitate researchers to play back events and analyze the experience of individuals with different objects are stimulating the growth of the market around the world.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global eye tracking market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, component, location and application.
Type Insights:
Eye Attached Tracking
Optical Tracking
Electrooculography
The report has provided a detailed breakup and analysis of the eye tracking market based on the type. This includes eye attached tracking, optical tracking, and electrooculography. According to the report, optical tracking represented the largest segment.
Breakup by Component:
Hardware
Software
A detailed breakup and analysis of the eye tracking market based on the component has also been provided in the report. This includes hardware and software. According to the report, hardware accounted for the largest market share.
Location Insights:
Remote
Mobile
A detailed breakup and analysis of the eye tracking market based on the location has also been provided in the report. This includes remote and mobile. According to the report, remote accounted for the largest market share.
Application Insights:
Healthcare
Retail
Research
Automotive
Consumer Electronics
Others
A detailed breakup and analysis of the eye tracking market based on the application has also been provided in the report. This includes healthcare, retail, research, automotive, consumer electronics, and others. According to the report, healthcare accounted for the largest market share.
Regional Insights:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for eye tracking. Some of the factors driving the North America eye tracking market included the technological advancements, extensive research and development activities, advanced security, etc.
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the global eye tracking market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Ergoneers GmbH, Eyegaze Inc., EyeTech Digital Systems Inc., EyeTracking Inc., Gazepoint Research Inc., iMotions A/S, Mirametrix Inc., Seeing Machines, Smart Eye AB, SR Research Ltd., Tobii AB., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Key Questions Answered in This Report
- 1. What was the size of the global eye tracking market in 2022?
- 2. What is the expected growth rate of the global eye tracking market during 2023-2028?
- 3. What has been the impact of COVID-19 on the global eye tracking market ?
- 4. What are the key factors driving the global eye tracking market ?
- 5. What is the breakup of the global eye tracking market based on the type ?
- 6. What is the breakup of the global eye tracking market based on the component ?
- 7. What is the breakup of the global eye tracking market based on the location ?
- 8. What is the breakup of the global eye tracking market based on the application ?
- 9. What are the key regions in the global eye tracking market ?
- 10. Who are the key players/companies in the global eye tracking market ?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Eye Tracking Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Type
- 6.1 Eye Attached Tracking
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Optical Tracking
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Electrooculography
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
7 Market Breakup by Component
- 7.1 Hardware
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Software
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by Location
- 8.1 Remote
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Mobile
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by Application
- 9.1 Healthcare
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Retail
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Research
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Automotive
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 Consumer Electronics
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
- 9.6 Others
- 9.6.1 Market Trends
- 9.6.2 Market Forecast
10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.1.1 United States
- 10.2 Asia-Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.2.1 China
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.3.1 Germany
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.4.1 Brazil
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Ergoneers GmbH
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.2 Eyegaze Inc.
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.3 EyeTech Digital Systems Inc.
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.4 EyeTracking Inc.
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.5 Gazepoint Research Inc.
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.6 iMotions A/S
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.7 Mirametrix Inc.
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.8 Seeing Machines
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.8.3 Financials
- 15.3.9 Smart Eye AB
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.9.3 Financials
- 15.3.10 SR Research Ltd.
- 15.3.10.1 Company Overview
- 15.3.10.2 Product Portfolio
- 15.3.11 Tobii AB
- 15.3.11.1 Company Overview
- 15.3.11.2 Product Portfolio
- 15.3.11.3 Financials
- 15.3.1 Ergoneers GmbH
List of Figures
- Figure 1: Global: Eye Tracking Market: Major Drivers and Challenges
- Figure 2: Global: Eye Tracking Market: Sales Value (in Million US$), 2017-2022
- Figure 3: Global: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 4: Global: Eye Tracking Market: Breakup by Type (in %), 2022
- Figure 5: Global: Eye Tracking Market: Breakup by Component (in %), 2022
- Figure 6: Global: Eye Tracking Market: Breakup by Location (in %), 2022
- Figure 7: Global: Eye Tracking Market: Breakup by Application (in %), 2022
- Figure 8: Global: Eye Tracking Market: Breakup by Region (in %), 2022
- Figure 9: Global: Eye Tracking (Eye Attached Tracking) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 10: Global: Eye Tracking (Eye Attached Tracking) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 11: Global: Eye Tracking (Optical Tracking) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 12: Global: Eye Tracking (Optical Tracking) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 13: Global: Eye Tracking (Electrooculography) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 14: Global: Eye Tracking (Electrooculography) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 15: Global: Eye Tracking (Hardware) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 16: Global: Eye Tracking (Hardware) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 17: Global: Eye Tracking (Software) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 18: Global: Eye Tracking (Software) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 19: Global: Eye Tracking (Remote) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 20: Global: Eye Tracking (Remote) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 21: Global: Eye Tracking (Mobile) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 22: Global: Eye Tracking (Mobile) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 23: Global: Eye Tracking (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 24: Global: Eye Tracking (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 25: Global: Eye Tracking (Retail) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 26: Global: Eye Tracking (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 27: Global: Eye Tracking (Research) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 28: Global: Eye Tracking (Research) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 29: Global: Eye Tracking (Automotive) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 30: Global: Eye Tracking (Automotive) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 31: Global: Eye Tracking (Consumer Electronics) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 32: Global: Eye Tracking (Consumer Electronics) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 33: Global: Eye Tracking (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 34: Global: Eye Tracking (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 35: North America: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 36: North America: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 37: United States: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 38: United States: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 39: Canada: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 40: Canada: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 41: Asia-Pacific: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 42: Asia-Pacific: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 43: China: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 44: China: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 45: Japan: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 46: Japan: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 47: India: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 48: India: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 49: South Korea: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 50: South Korea: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 51: Australia: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 52: Australia: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 53: Indonesia: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 54: Indonesia: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 55: Others: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 56: Others: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 57: Europe: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 58: Europe: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 59: Germany: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 60: Germany: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 61: France: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 62: France: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 63: United Kingdom: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 64: United Kingdom: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 65: Italy: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 66: Italy: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 67: Spain: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 68: Spain: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 69: Russia: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 70: Russia: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 71: Others: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 72: Others: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 73: Latin America: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 74: Latin America: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 75: Brazil: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 76: Brazil: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 77: Mexico: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 78: Mexico: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 79: Others: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 80: Others: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 81: Middle East and Africa: Eye Tracking Market: Sales Value (in Million US$), 2017 & 2022
- Figure 82: Middle East and Africa: Eye Tracking Market: Breakup by Country (in %), 2022
- Figure 83: Middle East and Africa: Eye Tracking Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 84: Global: Eye Tracking Industry: SWOT Analysis
- Figure 85: Global: Eye Tracking Industry: Value Chain Analysis
- Figure 86: Global: Eye Tracking Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Eye Tracking Market: Key Industry Highlights, 2022 and 2028
- Table 2: Global: Eye Tracking Market Forecast: Breakup by Type (in Million US$), 2023-2028
- Table 3: Global: Eye Tracking Market Forecast: Breakup by Component (in Million US$), 2023-2028
- Table 4: Global: Eye Tracking Market Forecast: Breakup by Location (in Million US$), 2023-2028
- Table 5: Global: Eye Tracking Market Forecast: Breakup by Application (in Million US$), 2023-2028
- Table 6: Global: Eye Tracking Market Forecast: Breakup by Region (in Million US$), 2023-2028
- Table 7: Global: Eye Tracking Market: Competitive Structure
- Table 8: Global: Eye Tracking Market: Key Players
