PUBLISHER: IMARC | PRODUCT CODE: 1390519
PUBLISHER: IMARC | PRODUCT CODE: 1390519
Hair Serum Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Abstract
The global hair serum market size reached US$ 1,139 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,827 Million by 2028, exhibiting a growth rate (CAGR) of 8.19% during 2022-2028.
Hair serums are liquid-based hair care products used for protecting and improving the texture, quality and shine of the hair. They have thick gel-like consistency and are manufactured using silicon, ceramides and various amino acids. The silicon acts as a sparkling ingredient that penetrates the scalp and provides additional shine, smoothness and frizz-free properties to the hair. The serum is applied to the hair from the roots to the tips. It is commonly available in organic and synthetic variants with low pH levels that prevent swelling and dryness in the scalp. Serums aid in detangling and smoothening of hair, minimizing frizz and damage, increasing shine and protecting the hair from environmental pollution. They are also widely used for hair styling and treatment applications.
Hair Serum Market Trends:
The global hair serum market is primarily driven by the increasing number of consumers suffering from excessive hair loss and hair fall-related problems. Moreover, rising awareness among the masses regarding the benefits of hair serums over traditionally used chemical-based hair care products is providing a thrust to the market growth. Hair serums add a protective layer on the hair that prevents exposure to ultraviolet (UV) rays, dirt and other pollutants, thereby maintaining a clean scalp for longer durations. Additionally, various product innovations, such as the launch of paraben-, sulfate- and artificial colorant-free variants infused with naturally sourced nut oils, are acting as other growth-inducing factors. In line with this, aggressive promotional activities by product manufacturers through celebrity endorsements on social media platforms and convenient product availability through online retail channels, are also favoring the market growth. Other factors, including rising expenditure capacities of the consumers, along with the increasing consciousness among both males and females regarding their physical appearance, are anticipated to drive the market toward growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global hair serum market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on nature, product type and distribution channel.
Breakup by Nature:
Organic
Conventional
Breakup by Product Type:
Hair Treatment Serum
Hair Styling Serum
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Specialty Stores
Pharmacy and Drug Stores
Online Stores
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Amka Products (Pty) Ltd., Avon Products Inc., Giovanni Cosmetics Inc., Henkel AG & Co. KGaA, HerStyler, John Paul Mitchell Systems, Kao Corporation, L'Oreal S.A., Mirta de Perales, The Procter & Gamble Company and Unilever plc.
Key Questions Answered in This Report:
- How has the global hair serum market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global hair serum market?
- What are the key regional markets?
- What is the breakup of the market based on the nature?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the distribution channel?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global hair serum market and who are the key players?
- What is the degree of competition in the industry?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Hair Serum Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Nature
- 6.1 Organic
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Conventional
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
7 Market Breakup by Product Type
- 7.1 Hair Treatment Serum
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Hair Styling Serum
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by Distribution Channel
- 8.1 Supermarkets and Hypermarkets
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Specialty Stores
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Pharmacy and Drug Stores
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Online Stores
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
- 8.5 Others
- 8.5.1 Market Trends
- 8.5.2 Market Forecast
9 Market Breakup by Region
- 9.1 North America
- 9.1.1 United States
- 9.1.1.1 Market Trends
- 9.1.1.2 Market Forecast
- 9.1.2 Canada
- 9.1.2.1 Market Trends
- 9.1.2.2 Market Forecast
- 9.1.1 United States
- 9.2 Asia-Pacific
- 9.2.1 China
- 9.2.1.1 Market Trends
- 9.2.1.2 Market Forecast
- 9.2.2 Japan
- 9.2.2.1 Market Trends
- 9.2.2.2 Market Forecast
- 9.2.3 India
- 9.2.3.1 Market Trends
- 9.2.3.2 Market Forecast
- 9.2.4 South Korea
- 9.2.4.1 Market Trends
- 9.2.4.2 Market Forecast
- 9.2.5 Australia
- 9.2.5.1 Market Trends
- 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
- 9.2.6.1 Market Trends
- 9.2.6.2 Market Forecast
- 9.2.7 Others
- 9.2.7.1 Market Trends
- 9.2.7.2 Market Forecast
- 9.2.1 China
- 9.3 Europe
- 9.3.1 Germany
- 9.3.1.1 Market Trends
- 9.3.1.2 Market Forecast
- 9.3.2 France
- 9.3.2.1 Market Trends
- 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
- 9.3.3.1 Market Trends
- 9.3.3.2 Market Forecast
- 9.3.4 Italy
- 9.3.4.1 Market Trends
- 9.3.4.2 Market Forecast
- 9.3.5 Spain
- 9.3.5.1 Market Trends
- 9.3.5.2 Market Forecast
- 9.3.6 Russia
- 9.3.6.1 Market Trends
- 9.3.6.2 Market Forecast
- 9.3.7 Others
- 9.3.7.1 Market Trends
- 9.3.7.2 Market Forecast
- 9.3.1 Germany
- 9.4 Latin America
- 9.4.1 Brazil
- 9.4.1.1 Market Trends
- 9.4.1.2 Market Forecast
- 9.4.2 Mexico
- 9.4.2.1 Market Trends
- 9.4.2.2 Market Forecast
- 9.4.3 Others
- 9.4.3.1 Market Trends
- 9.4.3.2 Market Forecast
- 9.4.1 Brazil
- 9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast
10 SWOT Analysis
- 10.1 Overview
- 10.2 Strengths
- 10.3 Weaknesses
- 10.4 Opportunities
- 10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
- 12.1 Overview
- 12.2 Bargaining Power of Buyers
- 12.3 Bargaining Power of Suppliers
- 12.4 Degree of Competition
- 12.5 Threat of New Entrants
- 12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Key Players
- 14.3 Profiles of Key Players
- 14.3.1 Amka Products (Pty) Ltd.
- 14.3.1.1 Company Overview
- 14.3.1.2 Product Portfolio
- 14.3.2 Avon Products Inc.
- 14.3.2.1 Company Overview
- 14.3.2.2 Product Portfolio
- 14.3.3 Giovanni Cosmetics Inc.
- 14.3.3.1 Company Overview
- 14.3.3.2 Product Portfolio
- 14.3.4 Henkel AG & Co. KGaA
- 14.3.4.1 Company Overview
- 14.3.4.2 Product Portfolio
- 14.3.4.3 Financials
- 14.3.4.4 SWOT Analysis
- 14.3.5 HerStyler
- 14.3.5.1 Company Overview
- 14.3.5.2 Product Portfolio
- 14.3.6 John Paul Mitchell Systems
- 14.3.6.1 Company Overview
- 14.3.6.2 Product Portfolio
- 14.3.7 Kao Corporation
- 14.3.7.1 Company Overview
- 14.3.7.2 Product Portfolio
- 14.3.7.3 Financials
- 14.3.7.4 SWOT Analysis
- 14.3.8 L'Oreal S.A.
- 14.3.8.1 Company Overview
- 14.3.8.2 Product Portfolio
- 14.3.8.3 Financials
- 14.3.8.4 SWOT Analysis
- 14.3.9 Mirta de Perales
- 14.3.9.1 Company Overview
- 14.3.9.2 Product Portfolio
- 14.3.10 The Procter & Gamble Company
- 14.3.10.1 Company Overview
- 14.3.10.2 Product Portfolio
- 14.3.10.3 Financials
- 14.3.10.4 SWOT Analysis
- 14.3.11 Unilever plc
- 14.3.11.1 Company Overview
- 14.3.11.2 Product Portfolio
- 14.3.11.3 Financials
- 14.3.1 Amka Products (Pty) Ltd.
List of Figures
- Figure 1: Global: Hair Serum Market: Major Drivers and Challenges
- Figure 2: Global: Hair Serum Market: Sales Value (in Million US$), 2017-2022
- Figure 3: Global: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 4: Global: Hair Serum Market: Breakup by Nature (in %), 2022
- Figure 5: Global: Hair Serum Market: Breakup by Product Type (in %), 2022
- Figure 6: Global: Hair Serum Market: Breakup by Distribution Channel (in %), 2022
- Figure 7: Global: Hair Serum Market: Breakup by Region (in %), 2022
- Figure 8: Global: Hair Serum (Organic) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 9: Global: Hair Serum (Organic) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 10: Global: Hair Serum (Conventional) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 11: Global: Hair Serum (Conventional) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 12: Global: Hair Serum (Hair Treatment Serum) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 13: Global: Hair Serum (Hair Treatment Serum) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 14: Global: Hair Serum (Hair Styling Serum) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 15: Global: Hair Serum (Hair Styling Serum) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 16: Global: Hair Serum (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 17: Global: Hair Serum (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 18: Global: Hair Serum (Specialty Stores) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 19: Global: Hair Serum (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 20: Global: Hair Serum (Pharmacy and Drug Stores) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 21: Global: Hair Serum (Pharmacy and Drug Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 22: Global: Hair Serum (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 23: Global: Hair Serum (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 24: Global: Hair Serum (Other Distribution Channels) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 25: Global: Hair Serum (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 26: North America: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 27: North America: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 28: United States: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 29: United States: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 30: Canada: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 31: Canada: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 32: Asia-Pacific: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 33: Asia-Pacific: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 34: China: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 35: China: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 36: Japan: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 37: Japan: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 38: India: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 39: India: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 40: South Korea: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 41: South Korea: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 42: Australia: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 43: Australia: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 44: Indonesia: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 45: Indonesia: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 46: Others: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 47: Others: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 48: Europe: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 49: Europe: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 50: Germany: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 51: Germany: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 52: France: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 53: France: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 54: United Kingdom: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 55: United Kingdom: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 56: Italy: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 57: Italy: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 58: Spain: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 59: Spain: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 60: Russia: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 61: Russia: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 62: Others: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 63: Others: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 64: Latin America: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 65: Latin America: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 66: Brazil: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 67: Brazil: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 68: Mexico: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 69: Mexico: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 70: Others: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 71: Others: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 72: Middle East and Africa: Hair Serum Market: Sales Value (in Million US$), 2017 & 2022
- Figure 73: Middle East and Africa: Hair Serum Market: Breakup by Country (in %), 2022
- Figure 74: Middle East and Africa: Hair Serum Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 75: Global: Hair Serum Industry: SWOT Analysis
- Figure 76: Global: Hair Serum Industry: Value Chain Analysis
- Figure 77: Global: Hair Serum Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Hair Serum Market: Key Industry Highlights, 2022 and 2028
- Table 2: Global: Hair Serum Market Forecast: Breakup by Nature (in Million US$), 2023-2028
- Table 3: Global: Hair Serum Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
- Table 4: Global: Hair Serum Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
- Table 5: Global: Hair Serum Market Forecast: Breakup by Region (in Million US$), 2023-2028
- Table 6: Global: Hair Serum Market: Competitive Structure
- Table 7: Global: Hair Serum Market: Key Players
