PUBLISHER: IMARC | PRODUCT CODE: 1541147
PUBLISHER: IMARC | PRODUCT CODE: 1541147
North America Floral Gifting Market Report by Product Type, Gifting Type, Occasion, Distribution Channel, and Country 2024-2032
The North America floral gifting market size reached US$ 15.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 24.3 Billion by 2032, exhibiting a growth rate (CAGR) of 5.3% during 2024-2032.
Floral gifting refers to the act of presenting flowers as gifts on several occasions, such as birthdays, Valentine's Day, Mother's Day, Christmas, etc. It generally includes single flower, mono-bunches, mixed bouquets, customized flower arrangements, etc. Floral gifting is considered to be an effective way of portraying and communicating various emotions related to affection, appreciation, sympathy, or apologies. In North America, the growth of the floral gifting market can be primarily attributed to the rising consumer inclination towards customized gifting options based on a particular occasion.
The increasing penetration of e-commerce platforms, along with the growing number of software-based mobile applications for floral gifting, is augmenting the market growth in the region. Several traditional floral vendors in North America are shifting their business operations from conventional brick-and-mortar stores over to online platforms for targeting a larger consumer base. In line with this, the rising prominence of online floral gifting services based on convenient check-outs, eccentric preview of flower arrangements using virtual reality or 3D, customized designs, free gift cards, mobile coupons, subscriptions, etc., is also driving the market. Additionally, the floral gifting vendors in the region are increasingly adopting on-demand floral production methods for reducing the losses related to stock wastage and fluctuating customer demand. Furthermore, the growing emphasis on increasing profitability via vertical farming of flowers in confined spaces is also driving the market growth in North America. Apart from this, the emerging trend of farm-to-table, that involves direct sourcing of locally grown flowers for gifting purposes, has gained immense popularity in comparison to the extravagant and intricate bouquet flowers. In the coming years, the growing adoption of infused-water capsules in floral bouquets for longer freshness and shelf life will also drive the growth of the North America floral gifting market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the North America floral gifting market report, along with forecasts at the regional and country levels from 2024-2032. Our report has categorized the market based on product type, gifting type, occasion and distribution channel.
Breakup by Product Type:
Single Flowers
Bouquets
Mono Flower Bouquets
Mixed Flower Bouquets
Breakup by Gifting Type:
Personal
Corporate
Breakup by Occasion:
Birthday
Anniversary
Festive
Sympathy
Others
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Independent Retailers
Departmental Stores
Online Channels
Others
Breakup by Country:
United States
Canada
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being 1-800-Flowers.com, Inc., Avas Flowers, Bloomex, BloomNation, Inc., Blooms Today (Flowers Today, Inc.), Farmgirl Flowers, Inc., FloraQueen Flowering the World S.L., Flowerbud.com (Stargazer Barn), From You Flowers, LLC, Florists' Transworld Delivery (FTD), LLC, Gotham Florist, H.Bloom, Just Flowers, Inc., KaBloom.com, Ltd., Teleflora (The Wonderful Company), The Bouqs Company, UrbanStems, Inc., and Venus ET Fleur.
Key Questions Answered in This Report:
- How has the North America floral gifting market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the North America floral gifting market?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the gifting type?
- What is the breakup of the market based on the occasion?
- What is the breakup of the market based on the distribution channel?
- What is the breakup of the market based on the country?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the North America floral gifting market and who are the key players?
- What is the degree of competition in the industry?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 North America Floral Gifting Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Product Type
- 6.1 Single Flowers
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Bouquets
- 6.2.1 Mono Flower Bouquets
- 6.2.1.1 Market Trends
- 6.2.1.2 Market Forecast
- 6.2.2 Mixed Flower Bouquets
- 6.2.2.1 Market Trends
- 6.2.2.2 Market Forecast
- 6.2.1 Mono Flower Bouquets
7 Market Breakup by Gifting Type
- 7.1 Personal
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Corporate
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by Occasion
- 8.1 Birthday
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Anniversary
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Festive
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Sympathy
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
- 8.5 Others
- 8.5.1 Market Trends
- 8.5.2 Market Forecast
9 Market Breakup by Distribution Channel
- 9.1 Supermarkets and Hypermarkets
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Independent Retailers
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Departmental Stores
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Online Channels
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 Others
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
10 Market Breakup by Country
- 10.1 United States
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
- 10.2 Canada
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Key Players
- 14.3 Profiles of Key Players
- 14.3.1 1-800-Flowers.com, Inc.
- 14.3.1.1 Company Overview
- 14.3.1.2 Product Portfolio
- 14.3.2 Avas Flowers
- 14.3.2.1 Company Overview
- 14.3.2.2 Product Portfolio
- 14.3.3 Bloomex
- 14.3.3.1 Company Overview
- 14.3.3.2 Product Portfolio
- 14.3.4 BloomNation, Inc.
- 14.3.4.1 Company Overview
- 14.3.4.2 Product Portfolio
- 14.3.5 Blooms Today (Flowers Today, Inc.)
- 14.3.5.1 Company Overview
- 14.3.5.2 Product Portfolio
- 14.3.6 Farmgirl Flowers, Inc.
- 14.3.6.1 Company Overview
- 14.3.6.2 Product Portfolio
- 14.3.7 FloraQueen Flowering the World S.L.
- 14.3.7.1 Company Overview
- 14.3.7.2 Product Portfolio
- 14.3.8 Flowerbud.com (Stargazer Barn)
- 14.3.8.1 Company Overview
- 14.3.8.2 Product Portfolio
- 14.3.9 From You Flowers LLC
- 14.3.9.1 Company Overview
- 14.3.9.2 Product Portfolio
- 14.3.10 Florists' Transworld Delivery (FTD), LLC
- 14.3.10.1 Company Overview
- 14.3.10.2 Product Portfolio
- 14.3.11 Gotham Florist
- 14.3.11.1 Company Overview
- 14.3.11.2 Product Portfolio
- 14.3.12 H.Bloom
- 14.3.12.1 Company Overview
- 14.3.12.2 Product Portfolio
- 14.3.13 Just Flowers, Inc.
- 14.3.13.1 Company Overview
- 14.3.13.2 Product Portfolio
- 14.3.14 KaBloom.com, Ltd.
- 14.3.14.1 Company Overview
- 14.3.14.2 Product Portfolio
- 14.3.15 Teleflora (The Wonderful Company)
- 14.3.15.1 Company Overview
- 14.3.15.2 Product Portfolio
- 14.3.16 The Bouqs Company
- 14.3.16.1 Company Overview
- 14.3.16.2 Product Portfolio
- 14.3.17 UrbanStems, Inc.
- 14.3.17.1 Company Overview
- 14.3.17.2 Product Portfolio
- 14.3.18 Venus ET Fleur
- 14.3.18.1 Company Overview
- 14.3.18.2 Product Portfolio
- 14.3.1 1-800-Flowers.com, Inc.
List of Figures
- Figure 1: North America: Floral Gifting Market: Major Drivers and Challenges
- Figure 2: North America: Floral Gifting Market: Sales Value (in Billion US$), 2018-2023
- Figure 3: North America: Floral Gifting Market: Breakup by Product Type (in %), 2023
- Figure 4: North America: Floral Gifting Market: Breakup by Gifting Type (in %), 2023
- Figure 5: North America: Floral Gifting Market: Breakup by Occasion (in %), 2023
- Figure 6: North America: Floral Gifting Market: Breakup by Distribution Channel (in %), 2023
- Figure 7: North America: Floral Gifting Market: Breakup by Country (in %), 2023
- Figure 8: North America: Floral Gifting Market Forecast: Sales Value (in Billion US$), 2024-2032
- Figure 9: North America: Floral Gifting (Single Flowers) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 10: North America: Floral Gifting (Single Flowers) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 11: North America: Floral Gifting (Bouquets) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 12: North America: Floral Gifting (Bouquets) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 13: North America: Floral Gifting (Mono Flower Bouquets) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 14: North America: Floral Gifting (Mono Flower Bouquets) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 15: North America: Floral Gifting (Mixed Flower Bouquets) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 16: North America: Floral Gifting (Mixed Flower Bouquets) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 17: North America: Floral Gifting (Personal) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 18: North America: Floral Gifting (Personal) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 19: North America: Floral Gifting (Corporate) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 20: North America: Floral Gifting (Corporate) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 21: North America: Floral Gifting (Birthday) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 22: North America: Floral Gifting (Birthday) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 23: North America: Floral Gifting (Anniversary) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 24: North America: Floral Gifting (Anniversary) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 25: North America: Floral Gifting (Festive) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 26: North America: Floral Gifting (Festive) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 27: North America: Floral Gifting (Sympathy) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 28: North America: Floral Gifting (Sympathy) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 29: North America: Floral Gifting (Other Occasions) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 30: North America: Floral Gifting (Other Occasions) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 31: North America: Floral Gifting (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 32: North America: Floral Gifting (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 33: North America: Floral Gifting (Independent Retailers) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 34: North America: Floral Gifting (Independent Retailers) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 35: North America: Floral Gifting (Departmental Stores) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 36: North America: Floral Gifting (Departmental Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 37: North America: Floral Gifting (Online Channels) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 38: North America: Floral Gifting (Online Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 39: North America: Floral Gifting (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 40: North America: Floral Gifting (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 41: United States: Floral Gifting Market: Sales Value (in Million US$), 2018 & 2023
- Figure 42: United States: Floral Gifting Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 43: Canada: Floral Gifting Market: Sales Value (in Million US$), 2018 & 2023
- Figure 44: Canada: Floral Gifting Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 45: North America: Floral Gifting Industry: SWOT Analysis
- Figure 46: North America: Floral Gifting Industry: Value Chain Analysis
- Figure 47: North America: Floral Gifting Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: North America: Floral Gifting Market: Key Industry Highlights, 2023 and 2032
- Table 2: North America: Floral Gifting Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
- Table 3: North America: Floral Gifting Market Forecast: Breakup by Gifting Type (in Million US$), 2024-2032
- Table 4: North America: Floral Gifting Market Forecast: Breakup by Occasion (in Million US$), 2024-2032
- Table 5: North America: Floral Gifting Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
- Table 6: North America: Floral Gifting Market Forecast: Breakup by Country (in Million US$), 2024-2032
- Table 7: North America: Floral Gifting Market: Competitive Structure
- Table 8: North America: Floral Gifting Market: Key Players
