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PUBLISHER: IMARC | PRODUCT CODE: 1661071
PUBLISHER: IMARC | PRODUCT CODE: 1661071
Bath and Shower Products Market Report by Type (Bar Soap, Liquid Bath Products, Shower Cream and Oil, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and Region 2025-2033
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PAGES: 134 Pages
DELIVERY TIME: 2-3 business days
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The global bath and shower products market size reached USD 51.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 74.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.9% during 2025-2033. The growing awareness of personal hygiene, surging disposable income, shift towards natural and organic products and innovation in product formulations are primarily driving the market's growth.
Bath and shower products refer to personal care products that help in cleansing, exfoliating and moistening the body. They assist in soothing stressed muscles, providing a feeling of freshness to the skin, and maintaining personal hygiene. They are formulated using water, emulsifiers, emollients, humectants, surfactants, preservatives and fragrances. At present, bath and shower products are generally available in the form of gels, bars, oils, cream, sprays, powder, lotions, etc.
The global market is experiencing growth on account of the inflating income levels and the growing awareness about personal hygiene among individuals. Apart from this, there is a rise in the demand for multi-functional products manufactured using natural and organic ingredients, such as shea butter, aloe vera, tea tree, glycerin, almond oil, argan oil and fruit extracts. Moreover, with the rising environmental concerns, leading manufacturers are focusing on introducing their products in sustainable, recyclable and eco-friendly packaging. They are also launching products with active ingredients like clay and salicylic acid to suit the skin and hair type of different users. Furthermore, due to the spread of the coronavirus disease (COVID-19), there is a significant rise in the demand for personal care items, such as bath and shower products, primarily through online distribution channels. This can be accredited to the lockdowns implementation by governments of various countries and the adoption of social distancing measures by people to prevent the spread of the pandemic.
Key Market Segmentation:
Breakup by Type:
- Bar Soap
- Liquid Bath Products
- Shower Cream and Oil
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Stores
- Others
Breakup by Region:
- North America
- United States
- Canada
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Bath & Body Works LLC (L Brands), Beiersdorf AG, Colgate-Palmolive Company, Estee Lauder Inc., Henkel AG & Co. KGaA, ITC Limited, Johnson & Johnson Consumer Inc., Kao Corporation, L'Oreal S.A., Plum Island Soap Co., The Procter & Gamble Company and Unilever.
Key Questions Answered in This Report:
- How has the global bath and shower products market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global bath and shower products market?
- What are the key regional markets?
- What is the breakup of the market based on the type?
- What is the breakup of the market based on the distribution channel?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global bath and shower products market and who are the key players?
- What is the degree of competition in the industry?
Product Code: SR112025A2452
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Bath and Shower Products Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Type
- 6.1 Bar Soap
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Liquid Bath Products
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Shower Cream and Oil
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Others
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
7 Market Breakup by Distribution Channel
- 7.1 Supermarkets and Hypermarkets
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Convenience Stores
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Online Stores
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Others
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
8 Market Breakup by Region
- 8.1 North America
- 8.1.1 United States
- 8.1.1.1 Market Trends
- 8.1.1.2 Market Forecast
- 8.1.2 Canada
- 8.1.2.1 Market Trends
- 8.1.2.2 Market Forecast
- 8.1.1 United States
- 8.2 Asia Pacific
- 8.2.1 China
- 8.2.1.1 Market Trends
- 8.2.1.2 Market Forecast
- 8.2.2 Japan
- 8.2.2.1 Market Trends
- 8.2.2.2 Market Forecast
- 8.2.3 India
- 8.2.3.1 Market Trends
- 8.2.3.2 Market Forecast
- 8.2.4 South Korea
- 8.2.4.1 Market Trends
- 8.2.4.2 Market Forecast
- 8.2.5 Australia
- 8.2.5.1 Market Trends
- 8.2.5.2 Market Forecast
- 8.2.6 Indonesia
- 8.2.6.1 Market Trends
- 8.2.6.2 Market Forecast
- 8.2.7 Others
- 8.2.7.1 Market Trends
- 8.2.7.2 Market Forecast
- 8.2.1 China
- 8.3 Europe
- 8.3.1 Germany
- 8.3.1.1 Market Trends
- 8.3.1.2 Market Forecast
- 8.3.2 France
- 8.3.2.1 Market Trends
- 8.3.2.2 Market Forecast
- 8.3.3 United Kingdom
- 8.3.3.1 Market Trends
- 8.3.3.2 Market Forecast
- 8.3.4 Italy
- 8.3.4.1 Market Trends
- 8.3.4.2 Market Forecast
- 8.3.5 Spain
- 8.3.5.1 Market Trends
- 8.3.5.2 Market Forecast
- 8.3.6 Russia
- 8.3.6.1 Market Trends
- 8.3.6.2 Market Forecast
- 8.3.7 Others
- 8.3.7.1 Market Trends
- 8.3.7.2 Market Forecast
- 8.3.1 Germany
- 8.4 Latin America
- 8.4.1 Brazil
- 8.4.1.1 Market Trends
- 8.4.1.2 Market Forecast
- 8.4.2 Mexico
- 8.4.2.1 Market Trends
- 8.4.2.2 Market Forecast
- 8.4.3 Others
- 8.4.3.1 Market Trends
- 8.4.3.2 Market Forecast
- 8.4.1 Brazil
- 8.5 Middle East and Africa
- 8.5.1 Market Trends
- 8.5.2 Market Breakup by Country
- 8.5.3 Market Forecast
9 SWOT Analysis
- 9.1 Overview
- 9.2 Strengths
- 9.3 Weaknesses
- 9.4 Opportunities
- 9.5 Threats
10 Value Chain Analysis
11 Porters Five Forces Analysis
- 11.1 Overview
- 11.2 Bargaining Power of Buyers
- 11.3 Bargaining Power of Suppliers
- 11.4 Degree of Competition
- 11.5 Threat of New Entrants
- 11.6 Threat of Substitutes
12 Price Analysis
13 Competitive Landscape
- 13.1 Market Structure
- 13.2 Key Players
- 13.3 Profiles of Key Players
- 13.3.1 Bath & Body Works LLC (L Brands)
- 13.3.1.1 Company Overview
- 13.3.1.2 Product Portfolio
- 13.3.2 Beiersdorf AG
- 13.3.2.1 Company Overview
- 13.3.2.2 Product Portfolio
- 13.3.2.3 Financials
- 13.3.2.4 SWOT Analysis
- 13.3.3 Colgate-Palmolive Company
- 13.3.3.1 Company Overview
- 13.3.3.2 Product Portfolio
- 13.3.3.3 Financials
- 13.3.3.4 SWOT Analysis
- 13.3.4 Estee Lauder Inc.
- 13.3.4.1 Company Overview
- 13.3.4.2 Product Portfolio
- 13.3.5 Henkel AG & Co. KGaA
- 13.3.5.1 Company Overview
- 13.3.5.2 Product Portfolio
- 13.3.5.3 Financials
- 13.3.5.4 SWOT Analysis
- 13.3.6 ITC Limited
- 13.3.6.1 Company Overview
- 13.3.6.2 Product Portfolio
- 13.3.6.3 Financials
- 13.3.6.4 SWOT Analysis
- 13.3.7 Johnson & Johnson Consumer Inc.
- 13.3.7.1 Company Overview
- 13.3.7.2 Product Portfolio
- 13.3.8 Kao Corporation
- 13.3.8.1 Company Overview
- 13.3.8.2 Product Portfolio
- 13.3.8.3 Financials
- 13.3.8.4 SWOT Analysis
- 13.3.9 L'Oreal S.A.
- 13.3.9.1 Company Overview
- 13.3.9.2 Product Portfolio
- 13.3.9.3 Financials
- 13.3.9.4 SWOT Analysis
- 13.3.10 Plum Island Soap Co.
- 13.3.10.1 Company Overview
- 13.3.10.2 Product Portfolio
- 13.3.11 The Procter & Gamble Company
- 13.3.11.1 Company Overview
- 13.3.11.2 Product Portfolio
- 13.3.11.3 Financials
- 13.3.11.4 SWOT Analysis
- 13.3.12 Unilever
- 13.3.12.1 Company Overview
- 13.3.12.2 Product Portfolio
- 13.3.12.3 Financials
- 13.3.1 Bath & Body Works LLC (L Brands)
Product Code: SR112025A2452
List of Figures
- Figure 1: Global: Bath and Shower Products Market: Major Drivers and Challenges
- Figure 2: Global: Bath and Shower Products Market: Sales Value (in Billion USD), 2019-2024
- Figure 3: Global: Bath and Shower Products Market: Breakup by Type (in %), 2024
- Figure 4: Global: Bath and Shower Products Market: Breakup by Distribution Channel (in %), 2024
- Figure 5: Global: Bath and Shower Products Market: Breakup by Region (in %), 2024
- Figure 6: Global: Bath and Shower Products Market Forecast: Sales Value (in Billion USD), 2025-2033
- Figure 7: Global: Bath and Shower Products (Bar Soap) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 8: Global: Bath and Shower Products (Bar Soap) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 9: Global: Bath and Shower Products (Liquid Bath Products) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 10: Global: Bath and Shower Products (Liquid Bath Products) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 11: Global: Bath and Shower Products (Shower Cream and Oil) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 12: Global: Bath and Shower Products (Shower Cream and Oil) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 13: Global: Bath and Shower Products (Other Types) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 14: Global: Bath and Shower Products (Other Types) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 15: Global: Bath and Shower Products (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 16: Global: Bath and Shower Products (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 17: Global: Bath and Shower Products (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 18: Global: Bath and Shower Products (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 19: Global: Bath and Shower Products (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 20: Global: Bath and Shower Products (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 21: Global: Bath and Shower Products (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 22: Global: Bath and Shower Products (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 23: North America: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 24: North America: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 25: United States: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 26: United States: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 27: Canada: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 28: Canada: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 29: Asia Pacific: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 30: Asia Pacific: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 31: China: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 32: China: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 33: Japan: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 34: Japan: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 35: India: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 36: India: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 37: South Korea: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 38: South Korea: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 39: Australia: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 40: Australia: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 41: Indonesia: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 42: Indonesia: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 43: Others: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 44: Others: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 45: Europe: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 46: Europe: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 47: Germany: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 48: Germany: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 49: France: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 50: France: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 51: United Kingdom: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 52: United Kingdom: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 53: Italy: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 54: Italy: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 55: Spain: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 56: Spain: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 57: Russia: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 58: Russia: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 59: Others: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 60: Others: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 61: Latin America: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 62: Latin America: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 63: Brazil: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 64: Brazil: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 65: Mexico: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 66: Mexico: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 67: Others: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 68: Others: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 69: Middle East and Africa: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 70: Middle East and Africa: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 71: Global: Bath and Shower Products Industry: SWOT Analysis
- Figure 72: Global: Bath and Shower Products Industry: Value Chain Analysis
- Figure 73: Global: Bath and Shower Products Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Bath and Shower Products Market: Key Industry Highlights, 2024 and 2033
- Table 2: Global: Bath and Shower Products Market Forecast: Breakup by Type (in Million USD), 2025-2033
- Table 3: Global: Bath and Shower Products Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
- Table 4: Global: Bath and Shower Products Market Forecast: Breakup by Region (in Million USD), 2025-2033
- Table 5: Global: Bath and Shower Products Market Structure
- Table 6: Global: Bath and Shower Products Market: Key Players
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