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PUBLISHER: IMARC | PRODUCT CODE: 1729322

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PUBLISHER: IMARC | PRODUCT CODE: 1729322

Japan Oral Hygiene Market Report by Product, Distribution Channel, Application, and Region 2025-2033

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The Japan oral hygiene market size reached USD 3,266 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 4,760 Million by 2033, exhibiting a growth rate (CAGR) of 4.2% during 2025-2033.

Oral hygiene is the process of keeping the mouth, gums, and teeth healthy. Some of the common oral care products include toothbrush, toothpaste, breathe fresheners, mouthwash, and dental floss. Practicing a healthy oral hygiene regime reduces bad breath and tooth sensitivity, lowers healthcare costs, and prevents the development of serious dental ailments. Along with these practices, dentists and orthodontists offer various services that help in maintaining dental hygiene and treat several diseases, such as toothache, periodontal disease, gingivitis, tooth decay, oral cancer, plaque, and halitosis.

The Japan oral hygiene market is majorly being driven by the rising prevalence of dental caries, periodontal diseases, and oral cancer. This can be attributed to changing dietary practices, high smoking rates, and the increasing consumption of processed food products in the country. In addition to this, rising awareness regarding the importance of preventive oral care is acting as a growth-inducing factor. Furthermore, consumers are increasingly shifting toward premium oral care products formulated with natural ingredients and whitening properties. This shift has prompted key players to launch multifunctional products integrated with smart technologies, which is catalyzing the market growth. Other factors, including the adoption of aggressive promotional activities by vendors, the thriving e-commerce industry, and increasing customizations depending on particular needs of consumers, are positively influencing the market growth across the country.

Key Market Segmentation:

Breakup by Product:

  • Toothpaste
  • Toothbrushes & Accessories
  • Mouthwash/Rinses
  • Dental Accessories/Ancillaries
  • Denture Products
  • Dental Prosthesis Cleaning Solutions
  • Others

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Pharmacies
  • Online Stores
  • Others

Breakup by Application:

  • Adults
  • Kids
  • Infants

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report

  • 1.How big is the Japan oral hygiene market?
  • 2.What is the expected growth rate of the Japan oral hygiene market during 2025-2033?
  • 3.What are the key factors driving the Japan oral hygiene market?
  • 4.What has been the impact of COVID-19 on the Japan oral hygiene market?
  • 5.What is the breakup of the Japan oral hygiene market based on the product?
  • 6.What is the breakup of the Japan oral hygiene market based on the distribution channel?
  • 7.What is the breakup of the Japan oral hygiene market based on the application?
  • 8.What are the key regions in the Japan oral hygiene market?
Product Code: SR112025A4395

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Japan Oral Hygiene Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product

  • 6.1 Toothpaste
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Toothbrushes & Accessories
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Mouthwash/Rinses
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Dental Accessories/Ancillaries
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Denture Products
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Dental Prosthesis Cleaning Solutions
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Others
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Supermarkets and Hypermarkets
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Convenience Stores
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Pharmacies
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Online Stores
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Adults
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Kids
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Infants
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 SWOT Analysis

  • 9.1 Overview
  • 9.2 Strengths
  • 9.3 Weaknesses
  • 9.4 Opportunities
  • 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Policy and Regulatory Landscape

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
Product Code: SR112025A4395

List of Figures

  • Figure 1: Japan: Oral Hygiene Market: Major Drivers and Challenges
  • Figure 2: Japan: Oral Hygiene Market: Sales Value (in Million USD), 2019-2024
  • Figure 3: Japan: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 4: Japan: Oral Hygiene Market: Breakup by Product (in %), 2024
  • Figure 5: Japan: Oral Hygiene Market: Breakup by Distribution Channel (in %), 2024
  • Figure 6: Japan: Oral Hygiene Market: Breakup by Application (in %), 2024
  • Figure 7: Japan: Oral Hygiene Market: Breakup by Region (in %), 2024
  • Figure 8: Japan: Oral Hygiene (Toothpaste) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 9: Japan: Oral Hygiene (Toothpaste) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 10: Japan: Oral Hygiene (Toothbrushes & Accessories) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Japan: Oral Hygiene (Toothbrushes & Accessories) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Japan: Oral Hygiene (Mouthwash/Rinses) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Japan: Oral Hygiene (Mouthwash/Rinses) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Japan: Oral Hygiene (Dental Accessories/Ancillaries) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Japan: Oral Hygiene (Dental Accessories/Ancillaries) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Japan: Oral Hygiene (Denture Products) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Japan: Oral Hygiene (Denture Products) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Japan: Oral Hygiene (Dental Prosthesis Cleaning Solutions) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Japan: Oral Hygiene (Dental Prosthesis Cleaning Solutions) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Japan: Oral Hygiene (Other Products) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Japan: Oral Hygiene (Other Products) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Japan: Oral Hygiene (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Japan: Oral Hygiene (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Japan: Oral Hygiene (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Japan: Oral Hygiene (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Japan: Oral Hygiene (Pharmacies) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Japan: Oral Hygiene (Pharmacies) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Japan: Oral Hygiene (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Japan: Oral Hygiene (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Japan: Oral Hygiene (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Japan: Oral Hygiene (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Japan: Oral Hygiene (Adults) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Japan: Oral Hygiene (Adults) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Japan: Oral Hygiene (Kids) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Japan: Oral Hygiene (Kids) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Japan: Oral Hygiene (Infants) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Japan: Oral Hygiene (Infants) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: Japan: Oral Hygiene Industry: SWOT Analysis
  • Figure 39: Japan: Oral Hygiene Industry: Value Chain Analysis
  • Figure 40: Japan: Oral Hygiene Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Japan: Oral Hygiene Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Japan: Oral Hygiene Market Forecast: Breakup by Product (in Million USD), 2025-2033
  • Table 3: Japan: Oral Hygiene Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
  • Table 4: Japan: Oral Hygiene Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 5: Japan: Oral Hygiene Market: Competitive Structure
  • Table 6: Japan: Oral Hygiene Market: Key Players
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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