Japan Sports Technology Market Report by Component, Technology (Artificial Intelligence/Machine Learning, Internet of Things, Augmented Reality/Virtuality ), Sport, Application, End User, and Region 2025-2033

Description

The Japan sports technology market size reached USD 1.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1.8 Billion by 2033, exhibiting a growth rate (CAGR) of 6.84% during 2025-2033. The rising sports enthusiast culture, significant technological advancements, recent hosting of Olympic and paralympic sports, rising health and fitness awareness, increasing investment in sports technology startups, and rapidly aging population represent some of the key factors driving the market.

Sports technology refers to the innovative tools, equipment, and methodologies employed in the world of sports to enhance performance, safety, and the overall spectator experience. It encompasses a wide range of advancements, from wearable fitness trackers and smart sports equipment to data analytics and video analysis software. These technologies have revolutionized the way athletes train, compete, and recover. One prominent aspect of sports technology is wearable devices like fitness trackers and smartwatches. Athletes and coaches use these gadgets to monitor crucial metrics, such as heart rate, distance covered, and calories burned, allowing for precise training and performance optimization. Additionally, advanced materials and design techniques have led to the development of high-performance sports gear such as lightweight, aerodynamic clothing and state-of-the-art footwear.

Japan Sports Technology Market Trends:

Japan has a rich and deeply ingrained sports culture, with a strong passion for various sports, including baseball, soccer, and sumo wrestling. This culture fosters a demand for advanced technologies that can enhance athletic performance, training methods, and the overall sporting experience. Additionally, the recent hosting of the 2020 Summer Olympics and Paralympics in Tokyo provided a platform to showcase sports technology solutions. The events served as a catalyst for investment in sports tech infrastructure, with a focus on improving athlete performance and fan engagement. Other than this, the growing awareness about the importance of health and fitness has led to an increased interest in sports technology among individuals and fitness enthusiasts. Wearable fitness trackers, smartwatches, and health monitoring apps are gaining popularity as tools for tracking physical activity and health metrics. Besides this, Japan has seen a surge in investment in sports technology startups and companies specializing in sports-related innovations. Venture capital firms and corporate sponsors are recognizing the potential of this market and are providing funding to accelerate the development and adoption of sports tech solutions. In line with this, the aging population of Japan has created a demand for technologies that support active and healthy aging. Sports technology can play a vital role in providing seniors with tools to maintain physical fitness and monitor their health, thereby contributing to their overall well-being. Moreover, sports technology is about improving athlete performance and also enhancing the fan experience. The sports leagues and teams of Japan are embracing digital solutions, such as virtual reality (VR), augmented reality (AR), and interactive mobile apps, to engage fans and create immersive experiences. Moreover, Japan is renowned for its technological prowess and innovation. The commitment of the nation to research and development has resulted in the creation of cutting-edge sports technologies, including wearable devices, performance analytics, and biomechanics solutions. These innovations are driving the adoption of sports technology among athletes and teams.

Japan Sports Technology Market Segmentation:

Component Insights:

Software
Wearable Devices and Sports Equipment
Services

Technology Insights:

Artificial Intelligence/Machine Learning (AI/ML)
Internet of Things (IoT)
Augmented Reality/Virtuality (AR/VR)

Sports Insights:

Soccer
Baseball
Basketball
Ice hockey
American Football/Rugby
Tennis
Cricket
Golf
Esports
Others

Application Insights:

Tracking
Decision Making and Team Analysis and Management
Analytics and Statistics
Tactics and Simulation
Training
Game Performance Analysis and Injury and Health Analysis

End User Insights:

Coaches
Clubs
Leagues
Sports associations
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan sports technology market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan sports technology market?
What is the breakup of the Japan sports technology market on the basis of component?
What is the breakup of the Japan sports technology market on the basis of technology?
What is the breakup of the Japan sports technology market on the basis of sports?
What is the breakup of the Japan sports technology market on the basis of application?
What is the breakup of the Japan sports technology market on the basis of end user?
What are the various stages in the value chain of the Japan sports technology market?
What are the key driving factors and challenges in the Japan sports technology?
What is the structure of the Japan sports technology market and who are the key players?
What is the degree of competition in the Japan sports technology market?

Product Code: SR112025A19780

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sports Technology Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Sports Technology Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Sports Technology Market - Breakup by Component

6.1 Software
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Wearable Devices and Sports Equipment
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Services
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)

7 Japan Sports Technology Market - Breakup by Technology

7.1 Artificial Intelligence/Machine Learning (AI/ML)
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Internet of Things (IoT)
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Augmented Reality/Virtuality (AR/VR)
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)

8 Japan Sports Technology Market - Breakup by Sports

8.1 Soccer
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Baseball
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Basketball
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 Ice hockey
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2019-2024)
- 8.4.3 Market Forecast (2025-2033)
8.5 American Football/Rugby
- 8.5.1 Overview
- 8.5.2 Historical and Current Market Trends (2019-2024)
- 8.5.3 Market Forecast (2025-2033)
8.6 Tennis
- 8.6.1 Overview
- 8.6.2 Historical and Current Market Trends (2019-2024)
- 8.6.3 Market Forecast (2025-2033)
8.7 Cricket
- 8.7.1 Overview
- 8.7.2 Historical and Current Market Trends (2019-2024)
- 8.7.3 Market Forecast (2025-2033)
8.8 Golf
- 8.8.1 Overview
- 8.8.2 Historical and Current Market Trends (2019-2024)
- 8.8.3 Market Forecast (2025-2033)
8.9 Esports
- 8.9.1 Overview
- 8.9.2 Historical and Current Market Trends (2019-2024)
- 8.9.3 Market Forecast (2025-2033)
8.10 Others
- 8.10.1 Historical and Current Market Trends (2019-2024)
- 8.10.2 Market Forecast (2025-2033)

9 Japan Sports Technology Market - Breakup by Application

9.1 Tracking
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Decision Making and Team Analysis and Management
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Analytics and Statistics
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
9.4 Tactics and Simulation
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
9.5 Training
- 9.5.1 Overview
- 9.5.2 Historical and Current Market Trends (2019-2024)
- 9.5.3 Market Forecast (2025-2033)
9.6 Game Performance Analysis and Injury and Health Analysis
- 9.6.1 Overview
- 9.6.2 Historical and Current Market Trends (2019-2024)
- 9.6.3 Market Forecast (2025-2033)

10 Japan Sports Technology Market - Breakup by End User

10.1 Coaches
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2019-2024)
- 10.1.3 Market Forecast (2025-2033)
10.2 Clubs
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2019-2024)
- 10.2.3 Market Forecast (2025-2033)
10.3 Leagues
- 10.3.1 Overview
- 10.3.2 Historical and Current Market Trends (2019-2024)
- 10.3.3 Market Forecast (2025-2033)
10.4 Sports associations
- 10.4.1 Overview
- 10.4.2 Historical and Current Market Trends (2019-2024)
- 10.4.3 Market Forecast (2025-2033)
10.5 Others
- 10.5.1 Historical and Current Market Trends (2019-2024)
- 10.5.2 Market Forecast (2025-2033)

11 Japan Sports Technology Market - Competitive Landscape

11.1 Overview
11.2 Market Structure
11.3 Market Player Positioning
11.4 Top Winning Strategies
11.5 Competitive Dashboard
11.6 Company Evaluation Quadrant

12 Profiles of Key Players

12.1 Company A
- 12.1.1 Business Overview
- 12.1.2 Product Portfolio
- 12.1.3 Business Strategies
- 12.1.4 SWOT Analysis
- 12.1.5 Major News and Events
12.2 Company B
- 12.2.1 Business Overview
- 12.2.2 Product Portfolio
- 12.2.3 Business Strategies
- 12.2.4 SWOT Analysis
- 12.2.5 Major News and Events
12.3 Company C
- 12.3.1 Business Overview
- 12.3.2 Product Portfolio
- 12.3.3 Business Strategies
- 12.3.4 SWOT Analysis
- 12.3.5 Major News and Events
12.4 Company D
- 12.4.1 Business Overview
- 12.4.2 Product Portfolio
- 12.4.3 Business Strategies
- 12.4.4 SWOT Analysis
- 12.4.5 Major News and Events
12.5 Company E
- 12.5.1 Business Overview
- 12.5.2 Product Portfolio
- 12.5.3 Business Strategies
- 12.5.4 SWOT Analysis
- 12.5.5 Major News and Events

13 Japan Sports Technology Market - Industry Analysis

13.1 Drivers, Restraints, and Opportunities
- 13.1.1 Overview
- 13.1.2 Drivers
- 13.1.3 Restraints
- 13.1.4 Opportunities
13.2 Porters Five Forces Analysis
- 13.2.1 Overview
- 13.2.2 Bargaining Power of Buyers
- 13.2.3 Bargaining Power of Suppliers
- 13.2.4 Degree of Competition
- 13.2.5 Threat of New Entrants
- 13.2.6 Threat of Substitutes
13.3 Value Chain Analysis