PUBLISHER: IMARC | PRODUCT CODE: 1754041
PUBLISHER: IMARC | PRODUCT CODE: 1754041
India Prepaid Cards Market Report by Card Type, Purpose (Payroll/Incentive Cards, Travel Cards, General Purpose Reloadable Cards, Remittance Cards, and Others), Vertical, and Region 2025-2033
The India prepaid cards market size reached USD 213.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2,277.0 Billion by 2033, exhibiting a growth rate (CAGR) of 30.1% during 2025-2033.
The monetary value of prepaid card is stored in itself, so these cards do not require opening of a direct deposit or lending account with a bank. Some prepaid cards are not reloadable, i.e. gift cards, and such cards are disposed after their virtual amount is entirely used. On the other hand, reloadable prepaid cards can be replenished with funds repeatedly. Prepaid cards can be obtained online as well as from retailers including supermarkets, gas stations, office supply stores and drug stores.
India Prepaid Cards Market Trends:
A prepaid card is a convenient mode of payment, and it requires very little time or cost to get one. Prepaid cards, in addition, to be an alternative to cash, offer security and greater ease of transaction to consumers. Owing to the increasing penetration of smartphones and internet, India has witnessed significant growth in the e-commerce industry in the last decade, which has catalyzed the growth of online payments using prepaid cards. The growth has also been driven by demonetization and the government's encouragement towards cashless economy. In addition to this, increasing number of organized retailers has also contributed to the growth of the prepaid cards market in India.
IMARC Group's latest report provides a deep insight into the India prepaid cards market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the India prepaid cards market in any manner.
Key Market Segmentation:
Breakup by Card Type:
- Closed Loop Cards
- Open Loop Cards
Breakup by Purpose:
- Payroll/Incentive Cards
- Travel Cards
- General Purpose Reloadable (GPR) Cards
- Remittance Cards
- Others
Breakup by Vertical:
- Corporate/Organization
- Retail
- Government
- Others
Breakup by Region:
- West and Central India
- South India
- North India
- East India
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key player being Axis Bank Limited, EbixCash (Ebix Inc.), HDFC Bank Limited, Hermes Bank Limited, ICICI Bank Limited, Kotak Mahindra Bank Limited, Oxigen Services (India) Pvt. Ltd., Punjab National Bank, State Bank of India, Sodexo India, The Western Union Company and Yes Bank.
Key Questions Answered in This Report
- 1.What was the size of the India prepaid cards market in 2024?
- 2.What is the expected growth rate of the India prepaid cards market during 2025-2033?
- 3.What are the key factors driving the India prepaid cards market?
- 4.What has been the impact of COVID-19 on the India prepaid cards market?
- 5.What is the breakup of the India prepaid cards market based on the card type?
- 6.What is the breakup of the India prepaid cards market based on the purpose?
- 7.What is the breakup of the India prepaid cards market based on the vertical?
- 8.What are the key regions in the India prepaid cards market?
- 9.Who are the key players/companies in the India prepaid cards market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 India Prepaid Cards Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Breakup by Card Type
- 5.5 Market Breakup by Purpose
- 5.6 Market Breakup by Vertical
- 5.7 Market Breakup by Region
- 5.8 Market Forecast
- 5.9 SWOT Analysis
- 5.9.1 Overview
- 5.9.2 Strengths
- 5.9.3 Weaknesses
- 5.9.4 Opportunities
- 5.9.5 Threats
- 5.10 Value Chain Analysis
- 5.11 Porters Five Forces Analysis
- 5.11.1 Overview
- 5.11.2 Bargaining Power of Buyers
- 5.11.3 Bargaining Power of Suppliers
- 5.11.4 Degree of Competition
- 5.11.5 Threat of New Entrants
- 5.11.6 Threat of Substitutes
- 5.12 Key Success and Risk Factors
6 Market Breakup by Card Type
- 6.1 Open Loop Cards
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Closed Loop Cards
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
7 Market Breakup by Purpose
- 7.1 Payroll/Incentive Cards
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Travel Cards
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 General Purpose Reloadable (GPR) Cards
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Remittance Cards
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
- 7.5 Others
- 7.5.1 Market Trends
- 7.5.2 Market Forecast
8 Market Breakup by Vertical
- 8.1 Corporate/Organization
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Retail
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Government
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Others
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
9 Market Breakup by Region
- 9.1 West and Central India
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 South India
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 North India
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 East India
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
10 Competitive Landscape
- 10.1 Market Structure
- 10.2 Key Players
- 10.3 Profiles of Key Players
- 10.3.1 Axis Bank Limited
- 10.3.2 EbixCash (Ebix Inc.)
- 10.3.3 HDFC Bank Limited
- 10.3.4 Hermes Bank Limited
- 10.3.5 ICICI Bank Limited
- 10.3.6 Kotak Mahindra Bank Limited
- 10.3.7 Oxigen Services (India) Pvt. Ltd.
- 10.3.8 Punjab National Bank
- 10.3.9 State Bank of India
- 10.3.10 Sodexo India
- 10.3.11 The Western Union Company
- 10.3.12 Yes Bank
List of Figures
- Figure 1: India: Prepaid Cards Market: Major Drivers and Challenges
- Figure 2: India: Prepaid Cards Market: Value Trends (in Billion USD), 2019-2024
- Figure 3: India: Prepaid Cards Market: Breakup by Card Type (in %), 2024
- Figure 4: India: Prepaid Cards Market: Breakup by Purpose (in %), 2024
- Figure 5: India: Prepaid Cards Market: Breakup by Vertical (in %), 2024
- Figure 6: India: Prepaid Cards Market: Breakup by Region (in %), 2024
- Figure 7: India: Prepaid Cards Market Forecast: Value Trends (in Billion USD), 2025-2033
- Figure 8: India: Prepaid Cards Industry: SWOT Analysis
- Figure 9: India: Prepaid Cards Industry: Value Chain Analysis
- Figure 10: India: Prepaid Cards Industry: Porter's Five Forces Analysis
- Figure 11: India: Prepaid Cards Market (Open Loop Cards): Value Trends (in Billion USD), 2019 & 2024
- Figure 12: India: Prepaid Cards Market Forecast (Open Loop Cards): Value Trends (in Billion USD), 2025-2033
- Figure 13: India: Prepaid Cards Market (Closed Loop Cards): Value Trends (in Billion USD), 2019 & 2024
- Figure 14: India: Prepaid Cards Market Forecast (Closed Loop Cards): Value Trends (in Billion USD), 2025-2033
- Figure 15: India: Prepaid Cards Market (Payroll/Incentive Cards): Value Trends (in Billion USD), 2019 & 2024
- Figure 16: India: Prepaid Cards Market Forecast (Payroll/Incentive Cards): Value Trends (in Billion USD), 2025-2033
- Figure 17: India: Prepaid Cards Market (Travel Cards): Value Trends (in Billion USD), 2019 & 2024
- Figure 18: India: Prepaid Cards Market Forecast (Travel Cards): Value Trends (in Billion USD), 2025-2033
- Figure 19: India: Prepaid Cards Market (General Purpose Reloadable- GPR Cards): Value Trends (in Billion USD), 2019 & 2024
- Figure 20: India: Prepaid Cards Market Forecast (General Purpose Reloadable- GPR Cards): Value Trends (in Billion USD), 2025-2033
- Figure 21: India: Prepaid Cards Market (Remittance Cards): Value Trends (in Billion USD), 2019 & 2024
- Figure 22: India: Prepaid Cards Market Forecast (Remittance Cards): Value Trends (in Billion USD), 2025-2033
- Figure 23: India: Prepaid Cards Market (Other Purposes): Value Trends (in Billion USD), 2019 & 2024
- Figure 24: India: Prepaid Cards Market Forecast (Other Purposes): Value Trends (in Billion USD), 2025-2033
- Figure 25: India: Prepaid Cards Market (Corporate/Organization): Value Trends (in Billion USD), 2019 & 2024
- Figure 26: India: Prepaid Cards Market Forecast (Corporate/Organization): Value Trends (in Billion USD), 2025-2033
- Figure 27: India: Prepaid Cards Market (Retail): Value Trends (in Billion USD), 2019 & 2024
- Figure 28: India: Prepaid Cards Market Forecast (Retail): Value Trends (in Billion USD), 2025-2033
- Figure 29: India: Prepaid Cards Market (Government): Value Trends (in Billion USD), 2019 & 2024
- Figure 30: India: Prepaid Cards Market Forecast (Government): Value Trends (in Billion USD), 2025-2033
- Figure 31: India: Prepaid Cards Market (Other Verticals): Value Trends (in Billion USD), 2019 & 2024
- Figure 32: India: Prepaid Cards Market Forecast (Other Verticals): Value Trends (in Billion USD), 2025-2033
- Figure 33: West and Central India: Prepaid Cards Market: Value Trends (in Billion USD), 2019 & 2024
- Figure 34: West and Central India: Prepaid Cards Market Forecast: Value Trends (in Billion USD), 2025-2033
- Figure 35: South India: Prepaid Cards Market: Value Trends (in Billion USD), 2019 & 2024
- Figure 36: South India: Prepaid Cards Market Forecast: Value Trends (in Billion USD), 2025-2033
- Figure 37: North India: Prepaid Cards Market: Value Trends (in Billion USD), 2019 & 2024
- Figure 38: North India: Prepaid Cards Market Forecast: Value Trends (in Billion USD), 2025-2033
- Figure 39: East India: Prepaid Cards Market: Value Trends (in Billion USD), 2019 & 2024
- Figure 40: East India: Prepaid Cards Market Forecast: Value Trends (in Billion USD), 2025-2033
List of Tables
- Table 1: India: Prepaid Cards Market: Key Industry Highlights, 2024 and 2033
- Table 2: India: Prepaid Cards Market Forecast: Breakup by Card Type (in Billion USD), 2025-2033
- Table 3: India: Prepaid Cards Market Forecast: Breakup by Purpose (in Billion USD), 2025-2033
- Table 4: India: Prepaid Cards Market Forecast: Breakup by Vertical (in Billion USD), 2025-2033
- Table 5: India: Prepaid Cards Market Forecast: Breakup by Region (in Billion USD), 2025-2033
- Table 6: India: Prepaid Cards Market Structure
- Table 7: India: Prepaid Cards Market: Key Players
