PUBLISHER: IMARC | PRODUCT CODE: 1792423
PUBLISHER: IMARC | PRODUCT CODE: 1792423
China Prepaid Cards Market Report by Card Type, Purpose (Payroll/Incentive Cards, Gift Cards, Travel Cards, General Purpose Reloadable Cards, and Others), Vertical, and Region 2025-2033
The China prepaid cards market size reached USD 415.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 756.1 Billion by 2033, exhibiting a growth rate (CAGR) of 6.54% during 2025-2033.
Prepaid card is an alternative method of payment, where fund is directly connected to a card without the need for it to be linked to a bank account. It is available to people regardless of their credit rating, income, status or holding of a bank account. Prepaid cards are a substitute to traditional bank accounts, and are widely used in retailer stores, e-commerce and other platforms.
In China, prepaid cards are widely used across various industry verticals such as corporate institutions, retailers, governments and financial institutions. Currently factors such as increasing awareness, surge in the number of internet users and booming e-commerce industry are driving the growth of the market. Prepaid cards also work as a tax saving tool for employees. In addition to this, large numbers of internet users, ease of access to prepaid cards and the booming e-commerce industry have also significantly impacted the prepaid cards market in recent years in the country. Prepaid/stored value cards have become an integral part of the payment market in China and can be used to pay for almost everything. Moreover, increase in awareness and convenience of these cards enhance the adoption of prepaid cards in the region. Growth in unbanked and underbanked population and emergence of new applications are expected to present lucrative opportunities for the market players in the coming years.
IMARC Group's latest report provides a deep insight into the China prepaid cards market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the China prepaid cards market in any manner.
Key Market Segmentation:
Breakup by Card Type:
- Closed Loop Cards
- Open Loop Cards
Breakup by Purpose:
- Payroll/Incentive Cards
- Gift Cards
- Travel Cards
- General Purpose Reloadable (GPR) Cards
- Others
Breakup by Vertical:
- Retail
- Corporate/Organization
- Government
- Others
Breakup by Region:
- Guangdong
- Jiangsu
- Shandong
- Zhejiang
- Others
Competitive Landscape:
The report has also examined the competitive landscape of the market and provides the profiles of the key players operating in the industry.
Key Questions Answered in This Report:
- How has the China prepaid cards market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the China prepaid cards market?
- What is the breakup of the China prepaid cards market based on the card type?
- What is the breakup of the China prepaid cards market based on the purpose?
- What is the breakup of the China prepaid cards market based on the vertical?
- What is the breakup of the China prepaid cards market based on the region?
- What are the various stages in the value chain of the China prepaid cards industry?
- What are the key driving factors and challenges in the China prepaid cards industry?
- What is the structure of the China prepaid cards industry and who are the key players?
- What is the degree of competition in the China prepaid cards industry?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 China Prepaid Cards Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Breakup by Card Type
- 5.5 Market Breakup by Purpose
- 5.6 Market Breakup by Vertical
- 5.7 Market Breakup by Region
- 5.8 Market Forecast
- 5.9 SWOT Analysis
- 5.9.1 Overview
- 5.9.2 Strengths
- 5.9.3 Weaknesses
- 5.9.4 Opportunities
- 5.9.5 Threats
- 5.10 Value Chain Analysis
- 5.11 Porters Five Forces Analysis
- 5.11.1 Overview
- 5.11.2 Bargaining Power of Buyers
- 5.11.3 Bargaining Power of Suppliers
- 5.11.4 Degree of Competition
- 5.11.5 Threat of New Entrants
- 5.11.6 Threat of Substitutes
- 5.12 Key Success and Risk Factors
6 Market Breakup by Card Type
- 6.1 Closed Loop Cards
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Open Loop Cards
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
7 Market Breakup by Purpose
- 7.1 Payroll/Incentive Cards
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Gift Cards
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Travel Cards
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 General Purpose Reloadable (GPR) Cards
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
- 7.5 Others
- 7.5.1 Market Trends
- 7.5.2 Market Forecast
8 Market Breakup by Vertical
- 8.1 Retail
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Corporate/Organization
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Government
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Others
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
9 Market Breakup by Region
- 9.1 Guangdong
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Jiangsu
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Shandong
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Zhejiang
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 Others
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
10 Competitive Landscape
- 10.1 Market Structure
- 10.2 Key Players
- 10.3 Profiles of Key Players
- 10.3.1 All in Pay
- 10.3.2 Bailian (Lianhua OK)
- 10.3.3 Bank of China
- 10.3.4 Bank of Communications
- 10.3.5 BoC ExpressPay
- 10.3.6 Carrefour
- 10.3.7 China UnionPay
- 10.3.8 China UnionPay Merchant Services (CUMS)
- 10.3.9 CNPC
- 10.3.10 Sherble Department Store
- 10.3.11 Sinopec
- 10.3.12 SmartPass
- 10.3.13 Sodexo China
- 10.3.14 Walmart
- 10.3.15 Wumei Shopping Mall
- 10.3.16 Yacol
- 10.3.17 Yin-Ying-Tong (Easy Bonus Card)
List of Figures
- Figure 1: China: Prepaid Cards Market: Major Drivers and Challenges
- Figure 2: China: Prepaid Cards Market: Value Trends (in Billion USD), 2019-2024
- Figure 3: China: Prepaid Cards Market: Breakup by Card Type (in %), 2024
- Figure 4: China: Prepaid Cards Market: Breakup by Purpose (in %), 2024
- Figure 5: China: Prepaid Cards Market: Breakup by Vertical (in %), 2024
- Figure 6: China: Prepaid Cards Market: Breakup by Region (in %), 2024
- Figure 7: China: Prepaid Cards Market Forecast: Value Trends (in Billion USD), 2025-2033
- Figure 8: China: Prepaid Cards Industry: SWOT Analysis
- Figure 9: China: Prepaid Cards Industry: Value Chain Analysis
- Figure 10: China: Prepaid Cards Industry: Porter's Five Forces Analysis
- Figure 11: China: Prepaid Cards Market (Closed Loop Cards): Value Trends (in Billion USD), 2019 & 2024
- Figure 12: China: Prepaid Cards Market Forecast (Closed Loop Cards): Value Trends (in Billion USD), 2025-2033
- Figure 13: China: Prepaid Cards Market (Open Loop Cards): Value Trends (in Billion USD), 2019 & 2024
- Figure 14: China: Prepaid Cards Market Forecast (Open Loop Cards): Value Trends (in Billion USD), 2025-2033
- Figure 15: China: Prepaid Cards Market (Payroll/Incentive Cards): Value Trends (in Billion USD), 2019 & 2024
- Figure 16: China: Prepaid Cards Market Forecast (Payroll/Incentive Cards): Value Trends (in Billion USD), 2025-2033
- Figure 17: China: Prepaid Cards Market (Gift Cards): Value Trends (in Billion USD), 2019 & 2024
- Figure 18: China: Prepaid Cards Market Forecast (Gift Cards): Value Trends (in Billion USD), 2025-2033
- Figure 19: China: Prepaid Cards Market (Travel Cards): Value Trends (in Billion USD), 2019 & 2024
- Figure 20: China: Prepaid Cards Market Forecast (Travel Cards): Value Trends (in Billion USD), 2025-2033
- Figure 21: China: Prepaid Cards Market (General Purpose Reloadable (GPR) Cards): Value Trends (in Billion USD), 2019 & 2024
- Figure 22: China: Prepaid Cards Market Forecast (General Purpose Reloadable (GPR) Cards): Value Trends (in Billion USD), 2025-2033
- Figure 23: China: Prepaid Cards Market (Other Purpose Cards): Value Trends (in Billion USD), 2019 & 2024
- Figure 24: China: Prepaid Cards Market Forecast (Other Purpose Cards): Value Trends (in Billion USD), 2025-2033
- Figure 25: China: Prepaid Cards Market (Retail): Value Trends (in Billion USD), 2019 & 2024
- Figure 26: China: Prepaid Cards Market Forecast (Retail): Value Trends (in Billion USD), 2025-2033
- Figure 27: China: Prepaid Cards Market (Corporate/Organization): Value Trends (in Billion USD), 2019 & 2024
- Figure 28: China: Prepaid Cards Market Forecast (Corporate/Organization): Value Trends (in Billion USD), 2025-2033
- Figure 29: China: Prepaid Cards Market (Government): Value Trends (in Billion USD), 2019 & 2024
- Figure 30: China: Prepaid Cards Market Forecast (Government): Value Trends (in Billion USD), 2025-2033
- Figure 31: China: Prepaid Cards Market (Others): Value Trends (in Billion USD), 2019 & 2024
- Figure 32: China: Prepaid Cards Market Forecast (Others): Value Trends (in Billion USD), 2025-2033
- Figure 33: Guangdong: Prepaid Cards Market: Value Trends (in Billion USD), 2019 & 2024
- Figure 34: Guangdong: Prepaid Cards Market Forecast: Value Trends (in Billion USD), 2025-2033
- Figure 35: Jiangsu: Prepaid Cards Market: Value Trends (in Billion USD), 2019 & 2024
- Figure 36: Jiangsu: Prepaid Cards Market Forecast: Value Trends (in Billion USD), 2025-2033
- Figure 37: Shandong: Prepaid Cards Market: Value Trends (in Billion USD), 2019 & 2024
- Figure 38: Shandong: Prepaid Cards Market Forecast: Value Trends (in Billion USD), 2025-2033
- Figure 39: Zhejiang: Prepaid Cards Market: Value Trends (in Billion USD), 2019 & 2024
- Figure 40: Zhejiang: Prepaid Cards Market Forecast: Value Trends (in Billion USD), 2025-2033
- Figure 41: Others: Prepaid Cards Market: Value Trends (in Billion USD), 2019 & 2024
- Figure 42: Others: Prepaid Cards Market Forecast: Value Trends (in Billion USD), 2025-2033
List of Tables
- Table 1: China: Prepaid Cards Market: Key Industry Highlights, 2024 and 2033
- Table 2: China: Prepaid Cards Market Forecast: Breakup by Card Type (in Billion USD), 2025-2033
- Table 3: China: Prepaid Cards Market Forecast: Breakup by Purpose (in Billion USD), 2025-2033
- Table 4: China: Prepaid Cards Market Forecast: Breakup by Vertical (in Billion USD), 2025-2033
- Table 5: China: Prepaid Cards Market Forecast: Breakup by Region (in Billion USD), 2025-2033
- Table 6: China: Prepaid Cards Market: Competitive Structure
- Table 7: China: Prepaid Cards Market: Key Players
