PUBLISHER: IMARC | PRODUCT CODE: 1754126
PUBLISHER: IMARC | PRODUCT CODE: 1754126
The India makhana market size reached INR 8.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach INR 19.6 Billion by 2033, exhibiting a growth rate (CAGR) of 9.22% during 2025-2033. The rising awareness among individuals about the benefits of healthy snacking, the expansion of hotels, cafes, bakeries, and restaurants, and the increasing influence of food vlogging channels represent some of the key factors driving the market.
Makhana, also known as fox nut, is a nutritious snack derived from the seeds of the lotus plant. It is low in calories, fat, and sodium and is considered a good source of protein, carbohydrates, fiber, and various essential minerals like magnesium, potassium, and phosphorus. It offers a distinct flavor, a satisfying crunch and aids digestion, weight management and supports heart health. It exhibits anti-inflammatory and antioxidant properties, which help reduce inflammation and the effects of oxidative stress. It is gluten-free and suitable for individuals with gluten intolerance or celiac disease. It is used as a topping for desserts, yogurt bowls, smoothies, and breakfast cereals. Besides this, as it is high in thiamine content and helps in aiding cognitive function, the demand for makhana is increasing across India.
The rising prevalence of obesity and various health conditions, such as diabetes and cardiovascular diseases (CVDs), represents one of the key factors catalyzing the demand for healthy and nutritious snacks in India. Additionally, the increasing awareness among individuals about the health benefits of fox nut and its rising consumption as a snack that offers both taste and nutritional benefits is favoring the market growth in the country. Apart from this, increasing expenditure capacity is catalyzing the demand for premium and healthy food options. Furthermore, increasing number of people experiencing lactose and gluten allergies are driving the demand for makhana. Moreover, the easy availability of fox nuts across offline distribution channels, including hypermarkets, supermarkets, and convenience and grocery stores, is offering a favorable market outlook. Additionally, manufacturers are introducing flavored makhana variants, such as masala, cheese, and chocolate-coated makhana, to cater to diverse consumer preferences. They are also focusing on packaging innovations, such as the introduction of convenient, single-serve packs and resealable pouches to enhance portability and freshness. These innovative offerings are attracting consumers seeking novel taste experiences and prioritizing health and nutrition. Besides this, the rising influence of social media platforms, especially food vlogging channels, is positively influencing the market in India. Moreover, the expansion of hotels and restaurants in the country and the increasing use of fox nuts in curries, stews, and rice preparations is stimulating market growth.