PUBLISHER: IMARC | PRODUCT CODE: 1941378
PUBLISHER: IMARC | PRODUCT CODE: 1941378
The global electric toothbrush market size reached USD 3.6 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 5.0 Billion by 2034, exhibiting a growth rate (CAGR) of 3.76% during 2026-2034. The growing dental health issues among the masses, technological advancements in brush features, endorsements from dental professionals and a shift towards smart, personalized oral care solutions are some of the key factors bolstering the market growth.
Continuous developments in product characteristics that improve user experience and efficiency are supporting the electric toothbrush market growth. Modern electric toothbrushes come equipped with advanced features like pressure sensors to avoid excessive brushing force and timers to guarantee users brush for the recommended two minutes. Furthermore, certain models provide different brushing modes designed for sensitive teeth, gum care, or whitening, making them more attractive to a wide range of users. Waterpik introduced the Sensonic Electric Toothbrush in August 2023, featuring advanced sonic technology and a specially designed bristle pattern for a deeper clean. Clinically proven to remove up to 4X more plaque bacteria than manual brushing, it offers personalized brushing modes, a long-lasting battery, and ADA acceptance for safety.
The growing number of dental issues like cavities, gum inflammation, and gum diseases, among the masses is driving the electric toothbrush demand as they are scientifically proven to be more efficient in reducing plaque and gingivitis compared to manual brushing. Individuals are turning to advanced cleaning technologies in order to reduce the risk and development of dental diseases as they become more aware about the connection between oral hygiene and overall health. According to estimates from the World Health Organization (WHO) Global Oral Health Status Report (2022), oral illnesses afflict around 3.5 billion people globally, with middle-income nations accounting for three out of every four cases. 514 million children worldwide suffer from primary tooth caries, whereas an estimated 2 billion adults worldwide suffer from caries of permanent teeth.
People are more drawn to smart health products that provide connectivity and data monitoring. Electric toothbrushes with Bluetooth technology and companion apps attract tech-savvy individuals by enabling them to track their brushing routines, get customized advice, and connect with larger health systems. This trend aligns with the overall shift towards tailored health and wellness, with users interested in products that meet their basic needs and provide increased functionality and compatibility with other smart devices. On January 3, 2022, the Oral-B iO10 with iOSense technology was launched by Procter & Gamble, offering live feedback as a smart toothbrush. They further broadened the iO series by introducing budget-friendly options iO4 and iO5, with the goal of enhancing access to oral health care.
Rotational represents the leading market segment
Rotational dominates the electric toothbrush market due to its ability to effectively remove plaque and decrease gingivitis. Rotational brushes are very efficient in reaching difficult areas between teeth and along the gum line by spinning the brush head in a full circle or oscillating it back and forth. Dental professionals widely support this technology as it replicates the recommended cleaning technique for effective plaque removal. Rotational electric toothbrushes are becoming more popular due to a variety of product options that appeal to different price ranges and user preferences, making them attractive and accessible to a wide range of buyers.
Soft bristles exhibit a clear dominance in the market
The electric toothbrush market is mainly dominated by the soft bristles segment, as they are highly recommended by dentists for daily use. Gentle bristles are favored for their ability to be tender on the gums and enamel, minimizing the likelihood of irritation and harm while efficiently eliminating plaque. This kind of bristle is suitable for a wide variety of users, including individuals with sensitive teeth and gum issues. Soft bristles are popular as they are suitable for every age, making them a versatile option for families. Soft bristles continue to be the top choice in electric toothbrush market due to growing user awareness about oral health.
Offline dominates the market
Offline represents the largest segment as users prefer to see products in person before buying. Individuals can receive product demonstrations and guidance from knowledgeable staff at offline channels, such as supermarkets, pharmacies, and specialty stores. The hands-on shopping experience, along with expert advice, assists buyers in making well-informed choices, especially when purchasing more expensive options. According to the December 2021 Monthly Retail Trade Report published by the US Department of Commerce Retail Indicator Division, the US retail sales for 2021 were $6.6 trillion, a 17.9% increase over the previous year. In addition, physical stores increased at a greater rate than e-commerce, with physical store growth of 18.5% compared to e-commerce growth of 14.2%. Furthermore, the availability of electric toothbrushes in brick-and-mortar stores encourages spontaneous purchases and provides improved accessibility for a broader range of buyers.
Adults is the predominant market segment
Adults dominate the market as per the electric toothbrush market overview, driven by the growing demand among this demographic for advanced dental care solutions. Adults typically show a stronger dedication to oral care due to dental problems like gum disease and tooth decay that become common with age. They are more inclined to purchase electric toothbrushes, which are proven to be more effective than manual brushes in lowering plaque and improving gum health. Based on the Adult Oral Health Survey 2021, between the ages of 16 and 24, the percentage of individuals who reported being told they had gum disease was 4%, and between the ages of 55 and 64, the proportion rose to 28%.
North America leads the market, accounting for the largest electric toothbrush market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for electric toothbrush.
North America is the biggest region due to the growing user knowledge about dental hygiene, rising disposable income, and the strong presence of top dental care brands. The region emphasizes the importance of dental beauty and wellness, leading to the use of advanced dental tools, such as electric toothbrushes. Additionally, the existence of a robust retail system for health and wellness products, both online and physical stores, is increasing accessibility and options for users. According to updated estimates from the U.S. Census Bureau's 2022 Annual Retail Trade Survey (ARTS), U.S. retail sales (NAICS 44-45) climbed 8.0% from $6,519.8 billion in 2021 to $7,041.0 billion in 2022. Moreover, the ongoing innovation in product features and connectivity aimed at enhancing user experience continues is offering a favorable electric toothbrush market outlook.
Major electric toothbrush companies are focusing on innovation and technological integration to differentiate their products. They are enhancing toothbrushes with features like Bluetooth connectivity, pressure sensors, and AI-driven brushing guidance to improve user experience and effectiveness. These companies are also expanding their international presence through strategic partnerships and acquisitions, aiming to tap into new and emerging markets. For instance, in March 2021, Colgate-Palmolive and Philips had partnered to launch electric toothbrushes in Latin America under the Philips Colgate co-brand. Their goal is to raise the use of electric toothbrushes in the area by utilizing the technology of Philips and the market position of Colgate, with an emphasis on distribution and awareness.