PUBLISHER: The Business Research Company | PRODUCT CODE: 1942782
PUBLISHER: The Business Research Company | PRODUCT CODE: 1942782
Electric toothbrushes utilize a rechargeable battery charged through inductive charging to produce bristle motions for cleaning teeth, gums, and tongue. These toothbrushes aim to remove plaque and reduce gingivitis, providing a convenient and effective oral care solution.
The primary types of electric toothbrushes can be categorized as battery-operated and rechargeable. Battery-operated electric toothbrushes rely on a separate battery as their power source, utilizing a motor to perform the brushing action. Many electric toothbrushes are equipped with built-in, non-removable batteries. These toothbrushes are available in various bristle configurations, with soft nanometer bristles distributed through different channels such as supermarkets, hypermarkets, pharmacies, drug stores, online retail stores, and others. The technologies employed by electric toothbrushes include rotational and vibrational mechanisms, catering to the dental care needs of adults, children, and geriatric users.
Tariffs are influencing the electric toothbrush market by increasing costs of imported batteries, motors, electronic control units, charging components, and plastic housings. Manufacturers in North America and Europe are most affected due to reliance on imported electronic parts, while Asia-Pacific faces cost pressures on export-oriented production. These tariffs are increasing product prices and affecting mass-market affordability. However, they are also encouraging localized assembly, regional component sourcing, and innovation in cost-optimized and energy-efficient toothbrush designs.
The electric toothbrush market research report is one of a series of new reports from The Business Research Company that provides electric toothbrush market statistics, including electric toothbrush industry global market size, regional shares, competitors with a electric toothbrush market share, detailed electric toothbrush market segments, market trends and opportunities, and any further data you may need to thrive in the electric toothbrush industry. This electric toothbrush market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The electric toothbrush market size has grown strongly in recent years. It will grow from $3.81 billion in 2025 to $4.12 billion in 2026 at a compound annual growth rate (CAGR) of 8.1%. The growth in the historic period can be attributed to growing consumer awareness of oral hygiene, expansion of preventive dental care practices, increasing availability of electric oral care products, rising disposable incomes, growth of organized retail channels.
The electric toothbrush market size is expected to see strong growth in the next few years. It will grow to $5.62 billion in 2030 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to increasing adoption of connected oral care devices, rising demand for premium dental products, expansion of online sales channels, growing focus on sustainable personal care products, increasing technological innovation in oral care. Major trends in the forecast period include increasing adoption of smart electric toothbrushes, rising demand for sonic and vibrational technologies, growing integration of app-based oral care monitoring, expansion of rechargeable toothbrush models, enhanced focus on oral health awareness.
The increasing prevalence of dental problems is expected to drive the growth of the electric toothbrush market in the coming years. Dental problems encompass conditions affecting oral health, including cavities, tooth erosion, gum infections, and periodontal diseases. Electric toothbrushes help reduce oral health issues by keeping the teeth, gums, and tongue cleaner and healthier while delivering more effective plaque removal. For example, in August 2023, according to the National Health Service, a UK-based government department, 32.5 million courses of dental treatment were delivered in 2022-23, representing an increase of 23.2% compared with the previous year. Therefore, the rise in dental problems is contributing to the expansion of the electric toothbrush market.
Leading players operating in the electric toothbrush market are focusing on the development of innovative products, such as hybrid sonic toothbrushes, to facilitate the transition from manual to powered brushing while enhancing cleaning performance. A hybrid sonic toothbrush is a powered oral-care device that combines manual brushing control with supportive sonic vibrations to improve plaque removal and user comfort. For instance, in April 2023, Lion Corporation, a Japan-based manufacturer of oral-care and household products, introduced the LION "Electric Assist" Toothbrush. The product features a slim, lightweight handle that generates low-intensity sonic vibrations to assist manual brushing while preserving the familiar feel of a conventional toothbrush. It also includes multiple interchangeable brush heads designed to access hard-to-reach areas of the mouth, allowing greater customization and improved coverage for effective daily oral hygiene.
In November 2023, INSKIN Cosmedics, an Australian manufacturer and retailer of cosmetic products, acquired Geske for an undisclosed sum. This acquisition enables INSKIN Cosmedics to expand its product portfolio by introducing affordable, AI-powered at-home skincare devices to the Australian market as client add-ons, enhancing its existing professional and retail offerings. Geske, a Germany-based beauty tech brand, provides a variety of innovative skincare devices and products, including electric cleansing brushes.
Major companies operating in the electric toothbrush market are Philips Sonicare, Oral-B, Colgate-Palmolive, Panasonic, Fairywill, Waterpik, Quip, Shenzhen Risun Technology, Lion Corporation, JSB Healthcare, SONIC Chic, Lebond, Oclean, Smilex, Rotadent, SEASTAR Corporation, usmile, Saky, Brio Product Group, Den-Mat Holdings, Mornwell Technologies
North America was the largest region in the electric toothbrush market in 2025. Asia-Pacific is expected to be the fastest-growing region in the electric toothbrush market during the forecast period. The regions covered in the electric toothbrush market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the electric toothbrush market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The electric toothbrush market consists of sales of oscillating-rotary and sonic. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Electric Toothbrush Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses electric toothbrush market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for electric toothbrush ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The electric toothbrush market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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