PUBLISHER: IMARC | PRODUCT CODE: 1308339
PUBLISHER: IMARC | PRODUCT CODE: 1308339
The global male toiletries market size reached US$ 25.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 31.3 Billion by 2028, exhibiting a growth rate (CAGR) of 2.9% during 2023-2028.
Male toiletries are products utilized by men for maintaining their personal hygiene. They comprise oils, shampoos, deodorants, conditioners, soaps, face washes, hair gels, lotions, balms, perfumes, shaving creams, and razors. They prevent the accumulation of dead skin and minimize the development of blemishes, acne, body odor, wrinkles, infections, and skin allergies. At present, there is a rise in the demand for male toiletries on account of the growing number of metrosexual men across the globe.
The increasing awareness among men regarding health, hygiene, and physical appearance represent one of the major factors positively influencing the demand for male toiletries around the world. In addition, the rising demand for premium quality male toiletries on account of rapid urbanization, changing living standards, and the expanding purchasing power of individuals are contributing to the market growth. Moreover, the growing influence of social media platforms is catalyzing the demand for male toiletries. Apart from this, key players are introducing herbal and organic toiletries manufactured using natural and sustainably sourced ingredients and other novel variants to cater to the requirement of consumers with sensitive skin. They are also investing in promotional activities, such as celebrity endorsements and social media campaigns, to improve their existing sales and profitability. Furthermore, the expanding number of salons and medical spas is catalyzing the demand for male toiletries. Besides this, rapid digitization, busy lifestyles, increasing sales of smartphones, and high-speed internet have shifted consumer preferences towards online shopping due to associated benefits like wide catalog, doorstep delivery, secure payment, and hassle-free shopping experience. This, in confluence with the burgeoning e-commerce industry, is creating a positive outlook for the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the global male toiletries market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on product, type, and distribution channel.
Deodorants
Haircare products
Skincare products
Shower products
Deodrants currently dominate the market.
Mass products
Premium products
Mass products account for the majority of the total market share.
Supermarkets and hypermarkets
Pharmacies
Specialty stores
Departmental stores
Others
Supermarkets and hypermarkets hold the majority of the global market share as they have a wider collection of products.
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
Europe enjoys the leading position in the market due to the increasing awareness among men of the region about health, hygiene, and physical appearance.
Beiersdorf AG
L'Oreal SA
Procter & Gamble Company (P&G)
Shiseido Company
Unilever PLC
The Estee Lauder Companies Inc.
Coty Inc.
Molton Brown Limited