Global Sales Enablement Platform Market 2023-2027

Description

List of Tables

The sales enablement platform market is forecasted to grow by USD 4237.34 mn during 2022-2027, accelerating at a CAGR of 15.35% during the forecast period. The report on the sales enablement platform market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing need to enhance digital experience of customers, rising emphasis on adopting sales enablement platforms, and increasing demand for improving internal sales process.

Technavio's sales enablement platform market is segmented as below:

By End-user

Consumer goods and retail
IT and telecom
Media and entertainment
Healthcare and life sciences
Others

By Component

Platform
Services

By Geographical Landscape

North America
Europe
APAC
Middle East and Africa
South America

This study identifies the exponential growth of marketing intelligence as one of the prime reasons driving the sales enablement platform market growth during the next few years. Also, increasing need for digitization and rising technological innovations will lead to sizable demand in the market.

The report on the sales enablement platform market covers the following areas:

Sales enablement platform market sizing
Sales enablement platform market forecast
Sales enablement platform market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sales enablement platform market vendors that include Accent Technologies Inc., Bigtincan Holdings Ltd., ClientPoint Inc., Dropbox Inc., GetAccept Inc., Gong.io Inc., Highspot Inc., Mediafly Inc., Mindtickle Inc., Nippon Telegraph and Telephone Corp., PAPERFLITE, Pitcher AG, QorusDocs Ltd., Qstream Inc., Quark Software Inc., Rallyware Inc., Salesforce Inc., Seismic Software Inc., Showpad Inc., and Upland Software Inc.. Also, the sales enablement platform market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR75859

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 06: Executive Summary - Chart on Market Segmentation by Component
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global sales enablement platform market 2017 - 2021
Exhibit 18: Historic Market Size - Data Table on global sales enablement platform market 2017 - 2021 ($ million)
4.2 End-user Segment Analysis 2017 - 2021
Exhibit 19: Historic Market Size - End-user Segment 2017 - 2021 ($ million)
4.3 Component Segment Analysis 2017 - 2021
Exhibit 20: Historic Market Size - Component Segment 2017 - 2021 ($ million)
4.4 Geography Segment Analysis 2017 - 2021
Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
4.5 Country Segment Analysis 2017 - 2021
Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by End-user

6.1 Market segments
Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)
6.2 Comparison by End-user
Exhibit 32: Chart on Comparison by End-user
Exhibit 33: Data Table on Comparison by End-user
6.3 Consumer goods and retail - Market size and forecast 2022-2027
Exhibit 34: Chart on Consumer goods and retail - Market size and forecast 2022-2027 ($ million)
Exhibit 35: Data Table on Consumer goods and retail - Market size and forecast 2022-2027 ($ million)
Exhibit 36: Chart on Consumer goods and retail - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Consumer goods and retail - Year-over-year growth 2022-2027 (%)
6.4 IT and telecom - Market size and forecast 2022-2027
Exhibit 38: Chart on IT and telecom - Market size and forecast 2022-2027 ($ million)
Exhibit 39: Data Table on IT and telecom - Market size and forecast 2022-2027 ($ million)
Exhibit 40: Chart on IT and telecom - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on IT and telecom - Year-over-year growth 2022-2027 (%)
6.5 Media and entertainment - Market size and forecast 2022-2027
Exhibit 42: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ million)
Exhibit 43: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ million)
Exhibit 44: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
Exhibit 45: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)
6.6 Healthcare and life sciences - Market size and forecast 2022-2027
Exhibit 46: Chart on Healthcare and life sciences - Market size and forecast 2022-2027 ($ million)
Exhibit 47: Data Table on Healthcare and life sciences - Market size and forecast 2022-2027 ($ million)
Exhibit 48: Chart on Healthcare and life sciences - Year-over-year growth 2022-2027 (%)
Exhibit 49: Data Table on Healthcare and life sciences - Year-over-year growth 2022-2027 (%)
6.7 Others - Market size and forecast 2022-2027
Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ million)
Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
6.8 Market opportunity by End-user
Exhibit 54: Market opportunity by End-user ($ million)
Exhibit 55: Data Table on Market opportunity by End-user ($ million)

7 Market Segmentation by Component

7.1 Market segments
Exhibit 56: Chart on Component - Market share 2022-2027 (%)
Exhibit 57: Data Table on Component - Market share 2022-2027 (%)
7.2 Comparison by Component
Exhibit 58: Chart on Comparison by Component
Exhibit 59: Data Table on Comparison by Component
7.3 Platform - Market size and forecast 2022-2027
Exhibit 60: Chart on Platform - Market size and forecast 2022-2027 ($ million)
Exhibit 61: Data Table on Platform - Market size and forecast 2022-2027 ($ million)
Exhibit 62: Chart on Platform - Year-over-year growth 2022-2027 (%)
Exhibit 63: Data Table on Platform - Year-over-year growth 2022-2027 (%)
7.4 Services - Market size and forecast 2022-2027
Exhibit 64: Chart on Services - Market size and forecast 2022-2027 ($ million)
Exhibit 65: Data Table on Services - Market size and forecast 2022-2027 ($ million)
Exhibit 66: Chart on Services - Year-over-year growth 2022-2027 (%)
Exhibit 67: Data Table on Services - Year-over-year growth 2022-2027 (%)
7.5 Market opportunity by Component
Exhibit 68: Market opportunity by Component ($ million)
Exhibit 69: Data Table on Market opportunity by Component ($ million)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 71: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibit 72: Data Table on Market share By Geographical Landscape 2022-2027 (%)
9.2 Geographic comparison
Exhibit 73: Chart on Geographic comparison
Exhibit 74: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2022-2027
Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ million)
Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.4 Europe - Market size and forecast 2022-2027
Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ million)
Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.5 APAC - Market size and forecast 2022-2027
Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ million)
Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.6 Middle East and Africa - Market size and forecast 2022-2027
Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.7 South America - Market size and forecast 2022-2027
Exhibit 91: Chart on South America - Market size and forecast 2022-2027 ($ million)
Exhibit 92: Data Table on South America - Market size and forecast 2022-2027 ($ million)
Exhibit 93: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 94: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 UK - Market size and forecast 2022-2027
Exhibit 99: Chart on UK - Market size and forecast 2022-2027 ($ million)
Exhibit 100: Data Table on UK - Market size and forecast 2022-2027 ($ million)
Exhibit 101: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 102: Data Table on UK - Year-over-year growth 2022-2027 (%)
9.10 China - Market size and forecast 2022-2027
Exhibit 103: Chart on China - Market size and forecast 2022-2027 ($ million)
Exhibit 104: Data Table on China - Market size and forecast 2022-2027 ($ million)
Exhibit 105: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 106: Data Table on China - Year-over-year growth 2022-2027 (%)
9.11 Germany - Market size and forecast 2022-2027
Exhibit 107: Chart on Germany - Market size and forecast 2022-2027 ($ million)
Exhibit 108: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
Exhibit 109: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 110: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.12 Japan - Market size and forecast 2022-2027
Exhibit 111: Chart on Japan - Market size and forecast 2022-2027 ($ million)
Exhibit 112: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
Exhibit 113: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibit 114: Data Table on Japan - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 115: Market opportunity By Geographical Landscape ($ million)
Exhibit 116: Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 117: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 119: Overview on factors of disruption
11.4 Industry risks
Exhibit 120: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 121: Vendors covered
12.2 Market positioning of vendors
Exhibit 122: Matrix on vendor position and classification
12.3 Accent Technologies Inc.
Exhibit 123: Accent Technologies Inc. - Overview
Exhibit 124: Accent Technologies Inc. - Product / Service
Exhibit 125: Accent Technologies Inc. - Key offerings
12.4 Bigtincan Holdings Ltd.
Exhibit 126: Bigtincan Holdings Ltd. - Overview
Exhibit 127: Bigtincan Holdings Ltd. - Product / Service
Exhibit 128: Bigtincan Holdings Ltd. - Key news
Exhibit 129: Bigtincan Holdings Ltd. - Key offerings
12.5 GetAccept Inc.
Exhibit 130: GetAccept Inc. - Overview
Exhibit 131: GetAccept Inc. - Product / Service
Exhibit 132: GetAccept Inc. - Key offerings
12.6 Highspot Inc.
Exhibit 133: Highspot Inc. - Overview
Exhibit 134: Highspot Inc. - Product / Service
Exhibit 135: Highspot Inc. - Key offerings
12.7 Mediafly Inc.
Exhibit 136: Mediafly Inc. - Overview
Exhibit 137: Mediafly Inc. - Product / Service
Exhibit 138: Mediafly Inc. - Key offerings
12.8 Mindtickle Inc.
Exhibit 139: Mindtickle Inc. - Overview
Exhibit 140: Mindtickle Inc. - Product / Service
Exhibit 141: Mindtickle Inc. - Key offerings
12.9 Nippon Telegraph and Telephone Corp.
Exhibit 142: Nippon Telegraph and Telephone Corp. - Overview
Exhibit 143: Nippon Telegraph and Telephone Corp. - Business segments
Exhibit 144: Nippon Telegraph and Telephone Corp. - Key news
Exhibit 145: Nippon Telegraph and Telephone Corp. - Key offerings
Exhibit 146: Nippon Telegraph and Telephone Corp. - Segment focus
12.10 Pitcher AG
Exhibit 147: Pitcher AG - Overview
Exhibit 148: Pitcher AG - Product / Service
Exhibit 149: Pitcher AG - Key offerings
12.11 QorusDocs Ltd.
Exhibit 150: QorusDocs Ltd. - Overview
Exhibit 151: QorusDocs Ltd. - Product / Service
Exhibit 152: QorusDocs Ltd. - Key offerings
12.12 Quark Software Inc.
Exhibit 153: Quark Software Inc. - Overview
Exhibit 154: Quark Software Inc. - Product / Service
Exhibit 155: Quark Software Inc. - Key offerings
12.13 Rallyware Inc.
Exhibit 156: Rallyware Inc. - Overview
Exhibit 157: Rallyware Inc. - Product / Service
Exhibit 158: Rallyware Inc. - Key offerings
12.14 Salesforce Inc.
Exhibit 159: Salesforce Inc. - Overview
Exhibit 160: Salesforce Inc. - Product / Service
Exhibit 161: Salesforce Inc. - Key news
Exhibit 162: Salesforce Inc. - Key offerings
12.15 Seismic Software Inc.
Exhibit 163: Seismic Software Inc. - Overview
Exhibit 164: Seismic Software Inc. - Product / Service
Exhibit 165: Seismic Software Inc. - Key news
Exhibit 166: Seismic Software Inc. - Key offerings
12.16 Showpad Inc.
Exhibit 167: Showpad Inc. - Overview
Exhibit 168: Showpad Inc. - Product / Service
Exhibit 169: Showpad Inc. - Key offerings
12.17 Upland Software Inc.
Exhibit 170: Upland Software Inc. - Overview
Exhibit 171: Upland Software Inc. - Product / Service
Exhibit 172: Upland Software Inc. - Key news
Exhibit 173: Upland Software Inc. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 174: Inclusions checklist
Exhibit 175: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 176: Currency conversion rates for US$
13.4 Research methodology
Exhibit 177: Research methodology
Exhibit 178: Validation techniques employed for market sizing
Exhibit 179: Information sources
13.5 List of abbreviations
Exhibit 180: List of abbreviations