DIY Home Improvement Market in Europe 2024-2028

The DIY home improvement market in Europe is forecasted to grow by USD 48.33 bn during 2023-2028, accelerating at a CAGR of 4.23% during the forecast period. The report on the DIY home improvement market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising interest in DIY home improvement projects, smart home technology, and the growth of the residential real estate industry.

Market Scope
Base Year	2023
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	3.47%
CAGR	4.23%
Incremental Value	$48.33bn

Technavio's DIY home improvement market in Europe is segmented as below:

By Distribution Channel

Offline
Online

By Product

Lumber and landscape management
Decor and indoor garden
Kitchen
Painting and wallpaper
Tools and hardware and others

This study identifies the technological advances in DIY home improvement project tools as one of the prime reasons driving the DIY home improvement market in Europe growth during the next few years. Also, the advent of cordless DIY power tools and the growing popularity and adoption of RTA furniture in Europe will lead to sizable demand in the market.

The report on the DIY home improvement market in Europe covers the following areas:

DIY home improvement market in Europe sizing
DIY home improvement market in Europe forecast
DIY home improvement market in Europe industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading DIY home improvement market in Europe vendors that include Ace Hardware Corp., BAUHAUS AG, BAUVISTA GmbH and Co. KG, EUROBAUSTOFF Handelsgesellschaft mbH and Co. KG, Groupe Adeo, hagebau connect GmbH and Co.KG, HELLWEG Die Profi Baumarkte GmbH and Co. KG, HORNBACH Holding AG and Co. KGaA, Intergamma BV, Kesko Corp., Kingfisher Plc, Lowes Co. Inc., Maxeda DIY Group, Mr. Bricolage Group, OBI GmbH and Co. Germany KG, REWE Group, Travis Perkins Plc, and Wesfarmers Ltd.. Also, the DIY home improvement market in Europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR44063

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Country Market Characteristics
Exhibit 04: Executive Summary - Chart on Market by Geography
Exhibit 05: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 06: Executive Summary - Chart on Market Segmentation by Product
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 15: Data Table on Regional - Market size and forecast 2023-2028 ($ billion)
Exhibit 16: Chart on Europe: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Regional - Market size and forecast 2023-2028 ($ billion)

4 Historic Market Size

4.1 DIY home improvement market in Europe 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on diy home improvement market in Europe 2018 - 2022 ($ billion)
4.2 Distribution Channel Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
4.3 Product Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - Product Segment 2018 - 2022 ($ billion)
4.4 Geography Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 22: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 23: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 24: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 25: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 26: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 27: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 28: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

6.1 Market segments
Exhibit 29: Chart on Distribution Channel - Market share 2023-2028 (%)
Exhibit 30: Data Table on Distribution Channel - Market share 2023-2028 (%)
6.2 Comparison by Distribution Channel
Exhibit 31: Chart on Comparison by Distribution Channel
Exhibit 32: Data Table on Comparison by Distribution Channel
6.3 Offline - Market size and forecast 2023-2028
Exhibit 33: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
Exhibit 34: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
Exhibit 35: Chart on Offline - Year-over-year growth 2023-2028 (%)
Exhibit 36: Data Table on Offline - Year-over-year growth 2023-2028 (%)
6.4 Online - Market size and forecast 2023-2028
Exhibit 37: Chart on Online - Market size and forecast 2023-2028 ($ billion)
Exhibit 38: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
Exhibit 39: Chart on Online - Year-over-year growth 2023-2028 (%)
Exhibit 40: Data Table on Online - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Distribution Channel
Exhibit 41: Market opportunity by Distribution Channel ($ billion)
Exhibit 42: Data Table on Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Product

7.1 Market segments
Exhibit 43: Chart on Product - Market share 2023-2028 (%)
Exhibit 44: Data Table on Product - Market share 2023-2028 (%)
7.2 Comparison by Product
Exhibit 45: Chart on Comparison by Product
Exhibit 46: Data Table on Comparison by Product
7.3 Lumber and landscape management - Market size and forecast 2023-2028
Exhibit 47: Chart on Lumber and landscape management - Market size and forecast 2023-2028 ($ billion)
Exhibit 48: Data Table on Lumber and landscape management - Market size and forecast 2023-2028 ($ billion)
Exhibit 49: Chart on Lumber and landscape management - Year-over-year growth 2023-2028 (%)
Exhibit 50: Data Table on Lumber and landscape management - Year-over-year growth 2023-2028 (%)
7.4 Decor and indoor garden - Market size and forecast 2023-2028
Exhibit 51: Chart on Decor and indoor garden - Market size and forecast 2023-2028 ($ billion)
Exhibit 52: Data Table on Decor and indoor garden - Market size and forecast 2023-2028 ($ billion)
Exhibit 53: Chart on Decor and indoor garden - Year-over-year growth 2023-2028 (%)
Exhibit 54: Data Table on Decor and indoor garden - Year-over-year growth 2023-2028 (%)
7.5 Kitchen - Market size and forecast 2023-2028
Exhibit 55: Chart on Kitchen - Market size and forecast 2023-2028 ($ billion)
Exhibit 56: Data Table on Kitchen - Market size and forecast 2023-2028 ($ billion)
Exhibit 57: Chart on Kitchen - Year-over-year growth 2023-2028 (%)
Exhibit 58: Data Table on Kitchen - Year-over-year growth 2023-2028 (%)
7.6 Painting and wallpaper - Market size and forecast 2023-2028
Exhibit 59: Chart on Painting and wallpaper - Market size and forecast 2023-2028 ($ billion)
Exhibit 60: Data Table on Painting and wallpaper - Market size and forecast 2023-2028 ($ billion)
Exhibit 61: Chart on Painting and wallpaper - Year-over-year growth 2023-2028 (%)
Exhibit 62: Data Table on Painting and wallpaper - Year-over-year growth 2023-2028 (%)
7.7 Tools and hardware and others - Market size and forecast 2023-2028
Exhibit 63: Chart on Tools and hardware and others - Market size and forecast 2023-2028 ($ billion)
Exhibit 64: Data Table on Tools and hardware and others - Market size and forecast 2023-2028 ($ billion)
Exhibit 65: Chart on Tools and hardware and others - Year-over-year growth 2023-2028 (%)
Exhibit 66: Data Table on Tools and hardware and others - Year-over-year growth 2023-2028 (%)
7.8 Market opportunity by Product
Exhibit 67: Market opportunity by Product ($ billion)
Exhibit 68: Data Table on Market opportunity by Product ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 69: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 70: Chart on Market share by geography - 2023-2028 (%)
Exhibit 71: Data Table on Market share by geography - 2023-2028 (%)
9.2 Geographic comparison
Exhibit 72: Chart on Geographic comparison
Exhibit 73: Data Table on Geographic comparison
9.3 Germany - Market size and forecast 2023-2028
Exhibit 74: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 75: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 76: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibit 77: Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.4 France - Market size and forecast 2023-2028
Exhibit 78: Chart on France - Market size and forecast 2023-2028 ($ billion)
Exhibit 79: Data Table on France - Market size and forecast 2023-2028 ($ billion)
Exhibit 80: Chart on France - Year-over-year growth 2023-2028 (%)
Exhibit 81: Data Table on France - Year-over-year growth 2023-2028 (%)
9.5 UK - Market size and forecast 2023-2028
Exhibit 82: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 83: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 84: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibit 85: Data Table on UK - Year-over-year growth 2023-2028 (%)
9.6 Italy - Market size and forecast 2023-2028
Exhibit 86: Chart on Italy - Market size and forecast 2023-2028 ($ billion)
Exhibit 87: Data Table on Italy - Market size and forecast 2023-2028 ($ billion)
Exhibit 88: Chart on Italy - Year-over-year growth 2023-2028 (%)
Exhibit 89: Data Table on Italy - Year-over-year growth 2023-2028 (%)
9.7 Rest of Europe - Market size and forecast 2023-2028
Exhibit 90: Chart on Rest of Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 91: Data Table on Rest of Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 92: Chart on Rest of Europe - Year-over-year growth 2023-2028 (%)
Exhibit 93: Data Table on Rest of Europe - Year-over-year growth 2023-2028 (%)
9.8 Market opportunity by geography
Exhibit 94: Market opportunity by geography ($ billion)
Exhibit 95: Data Table on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 96: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 97: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 98: Overview on factors of disruption
11.4 Industry risks
Exhibit 99: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 100: Vendors covered
12.2 Market positioning of vendors
Exhibit 101: Matrix on vendor position and classification
12.3 BAUHAUS AG
Exhibit 102: BAUHAUS AG - Overview
Exhibit 103: BAUHAUS AG - Product / Service
Exhibit 104: BAUHAUS AG - Key offerings
12.4 BAUVISTA GmbH and Co. KG
Exhibit 105: BAUVISTA GmbH and Co. KG - Overview
Exhibit 106: BAUVISTA GmbH and Co. KG - Product / Service
Exhibit 107: BAUVISTA GmbH and Co. KG - Key offerings
12.5 EUROBAUSTOFF Handelsgesellschaft mbH and Co. KG
Exhibit 108: EUROBAUSTOFF Handelsgesellschaft mbH and Co. KG - Overview
Exhibit 109: EUROBAUSTOFF Handelsgesellschaft mbH and Co. KG - Product / Service
Exhibit 110: EUROBAUSTOFF Handelsgesellschaft mbH and Co. KG - Key news
Exhibit 111: EUROBAUSTOFF Handelsgesellschaft mbH and Co. KG - Key offerings
12.6 Groupe Adeo
Exhibit 112: Groupe Adeo - Overview
Exhibit 113: Groupe Adeo - Product / Service
Exhibit 114: Groupe Adeo - Key offerings
12.7 hagebau connect GmbH and Co.KG
Exhibit 115: hagebau connect GmbH and Co.KG - Overview
Exhibit 116: hagebau connect GmbH and Co.KG - Product / Service
Exhibit 117: hagebau connect GmbH and Co.KG - Key offerings
12.8 HELLWEG Die Profi Baumarkte GmbH and Co. KG
Exhibit 118: HELLWEG Die Profi Baumarkte GmbH and Co. KG - Overview
Exhibit 119: HELLWEG Die Profi Baumarkte GmbH and Co. KG - Product / Service
Exhibit 120: HELLWEG Die Profi Baumarkte GmbH and Co. KG - Key offerings
12.9 HORNBACH Holding AG and Co. KGaA
Exhibit 121: HORNBACH Holding AG and Co. KGaA - Overview
Exhibit 122: HORNBACH Holding AG and Co. KGaA - Business segments
Exhibit 123: HORNBACH Holding AG and Co. KGaA - Key offerings
Exhibit 124: HORNBACH Holding AG and Co. KGaA - Segment focus
12.10 Intergamma BV
Exhibit 125: Intergamma BV - Overview
Exhibit 126: Intergamma BV - Product / Service
Exhibit 127: Intergamma BV - Key offerings
12.11 Kesko Corp.
Exhibit 128: Kesko Corp. - Overview
Exhibit 129: Kesko Corp. - Business segments
Exhibit 130: Kesko Corp. - Key offerings
Exhibit 131: Kesko Corp. - Segment focus
12.12 Kingfisher Plc
Exhibit 132: Kingfisher Plc - Overview
Exhibit 133: Kingfisher Plc - Product / Service
Exhibit 134: Kingfisher Plc - Key offerings
12.13 Maxeda DIY Group
Exhibit 135: Maxeda DIY Group - Overview
Exhibit 136: Maxeda DIY Group - Product / Service
Exhibit 137: Maxeda DIY Group - Key offerings
12.14 Mr. Bricolage Group
Exhibit 138: Mr. Bricolage Group - Overview
Exhibit 139: Mr. Bricolage Group - Product / Service
Exhibit 140: Mr. Bricolage Group - Key offerings
12.15 OBI GmbH and Co. Germany KG
Exhibit 141: OBI GmbH and Co. Germany KG - Overview
Exhibit 142: OBI GmbH and Co. Germany KG - Product / Service
Exhibit 143: OBI GmbH and Co. Germany KG - Key offerings
12.16 REWE Group
Exhibit 144: REWE Group - Overview
Exhibit 145: REWE Group - Business segments
Exhibit 146: REWE Group - Key offerings
Exhibit 147: REWE Group - Segment focus
12.17 Travis Perkins Plc
Exhibit 148: Travis Perkins Plc - Overview
Exhibit 149: Travis Perkins Plc - Business segments
Exhibit 150: Travis Perkins Plc - Key offerings
Exhibit 151: Travis Perkins Plc - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 152: Inclusions checklist
Exhibit 153: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 154: Currency conversion rates for US$
13.4 Research methodology
Exhibit 155: Research methodology
Exhibit 156: Validation techniques employed for market sizing
Exhibit 157: Information sources
13.5 List of abbreviations
Exhibit 158: List of abbreviations