Global Herbal Supplements Market 2024-2028

The herbal supplements market is forecasted to grow by USD 32.87 bn during 2023-2028, accelerating at a CAGR of 6.68% during the forecast period. The report on the herbal supplements market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing awareness about natural and holistic approaches to health and wellness, increase in aging population, and rise in shift in consumer preferences towards natural and organic products.

Market Scope
Base Year	2023
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	6.23%
CAGR	6.68%
Incremental Value	$32.87bn

Technavio's herbal supplements market is segmented as below:

By Distribution Channel

Offline
Online

By Formulation

Capsules
Tablets
Powders
Others

By Geographical Landscape

North America
Europe
Asia
Rest of World (ROW)

This study identifies the growing trend towards personalized nutrition and wellness solutions as one of the prime reasons driving the herbal supplements market growth during the next few years. Also, rise in popularity of apoptogenic herbs and functional herbal ingredients and increasing emphasis on scientific validation and evidence-based research on herbal supplements will lead to sizable demand in the market.

The report on the herbal supplements market covers the following areas:

Herbal supplements market sizing
Herbal supplements market forecast
Herbal supplements market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading herbal supplements market vendors that include Archer Daniels Midland Co., Arizona Natural Products, Bio Botanica Inc., Gaia Herbs Inc., Glanbia plc, Herb Pharm, Herbalife International of America Inc., Kirin Holdings Co. Ltd., Natures Bounty, Nestle SA, Otsuka Holdings Co. Ltd., Pharma Nord Inc., Ricola Group AG, The Clorox Co., and The Procter and Gamble Co.. Also, the herbal supplements market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR77116

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 06: Executive Summary - Chart on Market Segmentation by Formulation
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global herbal supplements market 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on global herbal supplements market 2018 - 2022 ($ billion)
4.2 Distribution Channel Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
4.3 Formulation Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - Formulation Segment 2018 - 2022 ($ billion)
4.4 Geography Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

6.1 Market segments
Exhibit 30: Chart on Distribution Channel - Market share 2023-2028 (%)
Exhibit 31: Data Table on Distribution Channel - Market share 2023-2028 (%)
6.2 Comparison by Distribution Channel
Exhibit 32: Chart on Comparison by Distribution Channel
Exhibit 33: Data Table on Comparison by Distribution Channel
6.3 Offline - Market size and forecast 2023-2028
Exhibit 34: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
Exhibit 35: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
Exhibit 36: Chart on Offline - Year-over-year growth 2023-2028 (%)
Exhibit 37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
6.4 Online - Market size and forecast 2023-2028
Exhibit 38: Chart on Online - Market size and forecast 2023-2028 ($ billion)
Exhibit 39: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
Exhibit 40: Chart on Online - Year-over-year growth 2023-2028 (%)
Exhibit 41: Data Table on Online - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Distribution Channel
Exhibit 42: Market opportunity by Distribution Channel ($ billion)
Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Formulation

7.1 Market segments
Exhibit 44: Chart on Formulation - Market share 2023-2028 (%)
Exhibit 45: Data Table on Formulation - Market share 2023-2028 (%)
7.2 Comparison by Formulation
Exhibit 46: Chart on Comparison by Formulation
Exhibit 47: Data Table on Comparison by Formulation
7.3 Capsules - Market size and forecast 2023-2028
Exhibit 48: Chart on Capsules - Market size and forecast 2023-2028 ($ billion)
Exhibit 49: Data Table on Capsules - Market size and forecast 2023-2028 ($ billion)
Exhibit 50: Chart on Capsules - Year-over-year growth 2023-2028 (%)
Exhibit 51: Data Table on Capsules - Year-over-year growth 2023-2028 (%)
7.4 Tablets - Market size and forecast 2023-2028
Exhibit 52: Chart on Tablets - Market size and forecast 2023-2028 ($ billion)
Exhibit 53: Data Table on Tablets - Market size and forecast 2023-2028 ($ billion)
Exhibit 54: Chart on Tablets - Year-over-year growth 2023-2028 (%)
Exhibit 55: Data Table on Tablets - Year-over-year growth 2023-2028 (%)
7.5 Powders - Market size and forecast 2023-2028
Exhibit 56: Chart on Powders - Market size and forecast 2023-2028 ($ billion)
Exhibit 57: Data Table on Powders - Market size and forecast 2023-2028 ($ billion)
Exhibit 58: Chart on Powders - Year-over-year growth 2023-2028 (%)
Exhibit 59: Data Table on Powders - Year-over-year growth 2023-2028 (%)
7.6 Others - Market size and forecast 2023-2028
Exhibit 60: Chart on Others - Market size and forecast 2023-2028 ($ billion)
Exhibit 61: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
Exhibit 62: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibit 63: Data Table on Others - Year-over-year growth 2023-2028 (%)
7.7 Market opportunity by Formulation
Exhibit 64: Market opportunity by Formulation ($ billion)
Exhibit 65: Data Table on Market opportunity by Formulation ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 67: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibit 68: Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Exhibit 69: Chart on Geographic comparison
Exhibit 70: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
Exhibit 75: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 76: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 77: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 78: Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 Asia - Market size and forecast 2023-2028
Exhibit 79: Chart on Asia - Market size and forecast 2023-2028 ($ billion)
Exhibit 80: Data Table on Asia - Market size and forecast 2023-2028 ($ billion)
Exhibit 81: Chart on Asia - Year-over-year growth 2023-2028 (%)
Exhibit 82: Data Table on Asia - Year-over-year growth 2023-2028 (%)
9.6 Rest of World (ROW) - Market size and forecast 2023-2028
Exhibit 83: Chart on Rest of World (ROW) - Market size and forecast 2023-2028 ($ billion)
Exhibit 84: Data Table on Rest of World (ROW) - Market size and forecast 2023-2028 ($ billion)
Exhibit 85: Chart on Rest of World (ROW) - Year-over-year growth 2023-2028 (%)
Exhibit 86: Data Table on Rest of World (ROW) - Year-over-year growth 2023-2028 (%)
9.7 US - Market size and forecast 2023-2028
Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
9.8 Germany - Market size and forecast 2023-2028
Exhibit 91: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 92: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 93: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibit 94: Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
Exhibit 95: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 96: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 97: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibit 98: Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 France - Market size and forecast 2023-2028
Exhibit 99: Chart on France - Market size and forecast 2023-2028 ($ billion)
Exhibit 100: Data Table on France - Market size and forecast 2023-2028 ($ billion)
Exhibit 101: Chart on France - Year-over-year growth 2023-2028 (%)
Exhibit 102: Data Table on France - Year-over-year growth 2023-2028 (%)
9.11 Japan - Market size and forecast 2023-2028
Exhibit 103: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibit 104: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibit 105: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibit 106: Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.12 Market opportunity By Geographical Landscape
Exhibit 107: Market opportunity By Geographical Landscape ($ billion)
Exhibit 108: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 109: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 111: Overview on factors of disruption
11.4 Industry risks
Exhibit 112: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 113: Vendors covered
12.2 Market positioning of vendors
Exhibit 114: Matrix on vendor position and classification
12.3 Archer Daniels Midland Co.
Exhibit 115: Archer Daniels Midland Co. - Overview
Exhibit 116: Archer Daniels Midland Co. - Business segments
Exhibit 117: Archer Daniels Midland Co. - Key offerings
Exhibit 118: Archer Daniels Midland Co. - Segment focus
12.4 Arizona Natural Products
Exhibit 119: Arizona Natural Products - Overview
Exhibit 120: Arizona Natural Products - Product / Service
Exhibit 121: Arizona Natural Products - Key offerings
12.5 Bio Botanica Inc.
Exhibit 122: Bio Botanica Inc. - Overview
Exhibit 123: Bio Botanica Inc. - Product / Service
Exhibit 124: Bio Botanica Inc. - Key offerings
12.6 Gaia Herbs Inc.
Exhibit 125: Gaia Herbs Inc. - Overview
Exhibit 126: Gaia Herbs Inc. - Product / Service
Exhibit 127: Gaia Herbs Inc. - Key offerings
12.7 Glanbia plc
Exhibit 128: Glanbia plc - Overview
Exhibit 129: Glanbia plc - Business segments
Exhibit 130: Glanbia plc - Key news
Exhibit 131: Glanbia plc - Key offerings
Exhibit 132: Glanbia plc - Segment focus
12.8 Herb Pharm
Exhibit 133: Herb Pharm - Overview
Exhibit 134: Herb Pharm - Product / Service
Exhibit 135: Herb Pharm - Key offerings
12.9 Herbalife International of America Inc.
Exhibit 136: Herbalife International of America Inc. - Overview
Exhibit 137: Herbalife International of America Inc. - Product / Service
Exhibit 138: Herbalife International of America Inc. - Key offerings
12.10 Kirin Holdings Co. Ltd.
Exhibit 139: Kirin Holdings Co. Ltd. - Overview
Exhibit 140: Kirin Holdings Co. Ltd. - Business segments
Exhibit 141: Kirin Holdings Co. Ltd. - Key offerings
Exhibit 142: Kirin Holdings Co. Ltd. - Segment focus
12.11 Natures Bounty
Exhibit 143: Natures Bounty - Overview
Exhibit 144: Natures Bounty - Product / Service
Exhibit 145: Natures Bounty - Key offerings
12.12 Nestle SA
Exhibit 146: Nestle SA - Overview
Exhibit 147: Nestle SA - Business segments
Exhibit 148: Nestle SA - Key news
Exhibit 149: Nestle SA - Key offerings
Exhibit 150: Nestle SA - Segment focus
12.13 Otsuka Holdings Co. Ltd.
Exhibit 151: Otsuka Holdings Co. Ltd. - Overview
Exhibit 152: Otsuka Holdings Co. Ltd. - Business segments
Exhibit 153: Otsuka Holdings Co. Ltd. - Key offerings
Exhibit 154: Otsuka Holdings Co. Ltd. - Segment focus
12.14 Pharma Nord Inc.
Exhibit 155: Pharma Nord Inc. - Overview
Exhibit 156: Pharma Nord Inc. - Product / Service
Exhibit 157: Pharma Nord Inc. - Key offerings
12.15 Ricola Group AG
Exhibit 158: Ricola Group AG - Overview
Exhibit 159: Ricola Group AG - Product / Service
Exhibit 160: Ricola Group AG - Key offerings
12.16 The Clorox Co.
Exhibit 161: The Clorox Co. - Overview
Exhibit 162: The Clorox Co. - Business segments
Exhibit 163: The Clorox Co. - Key offerings
Exhibit 164: The Clorox Co. - Segment focus
12.17 The Procter and Gamble Co.
Exhibit 165: The Procter and Gamble Co. - Overview
Exhibit 166: The Procter and Gamble Co. - Business segments
Exhibit 167: The Procter and Gamble Co. - Key news
Exhibit 168: The Procter and Gamble Co. - Key offerings
Exhibit 169: The Procter and Gamble Co. - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 170: Inclusions checklist
Exhibit 171: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 172: Currency conversion rates for US$
13.4 Research methodology
Exhibit 173: Research methodology
Exhibit 174: Validation techniques employed for market sizing
Exhibit 175: Information sources
13.5 List of abbreviations
Exhibit 176: List of abbreviations