Global Data Visualization Tools Market 2024-2028

The data visualization tools market is forecasted to grow by USD 6.40 bn during 2023-2028, accelerating at a CAGR of 10.07% during the forecast period. The report on the data visualization tools market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising demand for business intelligence, increasing digitization trends and rising digital data production, and data explosion and democratization.

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	9.59%
CAGR	10.07%
Incremental Value	$6.40bn

Technavio's data visualization tools market is segmented as below:

By End-user

Large enterprises
SMEs

By Deployment

On-premises
Cloud

By Geographical Landscape

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the AI-powered insights and automation of data visualization as one of the prime reasons driving the data visualization tools market growth during the next few years. Also, interactive and immersive experiences of data visualization and focus on ethical and responsible data visualization will lead to sizable demand in the market.

The report on the data visualization tools market covers the following areas:

Data visualization tools market sizing
Data visualization tools market forecast
Data visualization tools market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading data visualization tools market vendors that include Alibaba Group Holding Ltd., Alteryx Inc., Amazon.com Inc., Cluvio GmbH, Databox Inc., Domo Inc., GoodData Corp., GS Topco GP LLC, International Business Machines Corp., Klipfolio Inc., Live Earth LLC, Microsoft Corp., Oracle Corp., QlikTech international AB, Salesforce Inc., SAP SE, SAS Institute Inc., Schneider Electric SE, Sisense Ltd., and TIBCO Software Inc.. Also, the data visualization tools market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR77180

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 06: Executive Summary - Chart on Market Segmentation by Deployment
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global data visualization tools market 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on global data visualization tools market 2018 - 2022 ($ billion)
4.2 End-user Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
4.3 Deployment Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - Deployment Segment 2018 - 2022 ($ billion)
4.4 Geography Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

6.1 Market segments
Exhibit 30: Chart on End-user - Market share 2023-2028 (%)
Exhibit 31: Data Table on End-user - Market share 2023-2028 (%)
6.2 Comparison by End-user
Exhibit 32: Chart on Comparison by End-user
Exhibit 33: Data Table on Comparison by End-user
6.3 Large enterprises - Market size and forecast 2023-2028
Exhibit 34: Chart on Large enterprises - Market size and forecast 2023-2028 ($ billion)
Exhibit 35: Data Table on Large enterprises - Market size and forecast 2023-2028 ($ billion)
Exhibit 36: Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
Exhibit 37: Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
6.4 SMEs - Market size and forecast 2023-2028
Exhibit 38: Chart on SMEs - Market size and forecast 2023-2028 ($ billion)
Exhibit 39: Data Table on SMEs - Market size and forecast 2023-2028 ($ billion)
Exhibit 40: Chart on SMEs - Year-over-year growth 2023-2028 (%)
Exhibit 41: Data Table on SMEs - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by End-user
Exhibit 42: Market opportunity by End-user ($ billion)
Exhibit 43: Data Table on Market opportunity by End-user ($ billion)

7 Market Segmentation by Deployment

7.1 Market segments
Exhibit 44: Chart on Deployment - Market share 2023-2028 (%)
Exhibit 45: Data Table on Deployment - Market share 2023-2028 (%)
7.2 Comparison by Deployment
Exhibit 46: Chart on Comparison by Deployment
Exhibit 47: Data Table on Comparison by Deployment
7.3 On-premises - Market size and forecast 2023-2028
Exhibit 48: Chart on On-premises - Market size and forecast 2023-2028 ($ billion)
Exhibit 49: Data Table on On-premises - Market size and forecast 2023-2028 ($ billion)
Exhibit 50: Chart on On-premises - Year-over-year growth 2023-2028 (%)
Exhibit 51: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
7.4 Cloud - Market size and forecast 2023-2028
Exhibit 52: Chart on Cloud - Market size and forecast 2023-2028 ($ billion)
Exhibit 53: Data Table on Cloud - Market size and forecast 2023-2028 ($ billion)
Exhibit 54: Chart on Cloud - Year-over-year growth 2023-2028 (%)
Exhibit 55: Data Table on Cloud - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Deployment
Exhibit 56: Market opportunity by Deployment ($ billion)
Exhibit 57: Data Table on Market opportunity by Deployment ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 59: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibit 60: Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Exhibit 61: Chart on Geographic comparison
Exhibit 62: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
Exhibit 71: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 72: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 73: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibit 74: Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 UK - Market size and forecast 2023-2028
Exhibit 91: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 92: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 93: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibit 94: Data Table on UK - Year-over-year growth 2023-2028 (%)
9.11 Germany - Market size and forecast 2023-2028
Exhibit 95: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 96: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 97: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibit 98: Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.12 Japan - Market size and forecast 2023-2028
Exhibit 99: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibit 100: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibit 101: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibit 102: Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 103: Market opportunity By Geographical Landscape ($ billion)
Exhibit 104: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 105: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 107: Overview on factors of disruption
11.4 Industry risks
Exhibit 108: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 109: Vendors covered
12.2 Market positioning of vendors
Exhibit 110: Matrix on vendor position and classification
12.3 Alibaba Group Holding Ltd.
Exhibit 111: Alibaba Group Holding Ltd. - Overview
Exhibit 112: Alibaba Group Holding Ltd. - Business segments
Exhibit 113: Alibaba Group Holding Ltd. - Key offerings
Exhibit 114: Alibaba Group Holding Ltd. - Segment focus
12.4 Alteryx Inc.
Exhibit 115: Alteryx Inc. - Overview
Exhibit 116: Alteryx Inc. - Product / Service
Exhibit 117: Alteryx Inc. - Key news
Exhibit 118: Alteryx Inc. - Key offerings
12.5 Amazon.com Inc.
Exhibit 119: Amazon.com Inc. - Overview
Exhibit 120: Amazon.com Inc. - Business segments
Exhibit 121: Amazon.com Inc. - Key news
Exhibit 122: Amazon.com Inc. - Key offerings
Exhibit 123: Amazon.com Inc. - Segment focus
12.6 Domo Inc.
Exhibit 124: Domo Inc. - Overview
Exhibit 125: Domo Inc. - Product / Service
Exhibit 126: Domo Inc. - Key offerings
12.7 GS Topco GP LLC
Exhibit 127: GS Topco GP LLC - Overview
Exhibit 128: GS Topco GP LLC - Product / Service
Exhibit 129: GS Topco GP LLC - Key offerings
12.8 International Business Machines Corp.
Exhibit 130: International Business Machines Corp. - Overview
Exhibit 131: International Business Machines Corp. - Business segments
Exhibit 132: International Business Machines Corp. - Key news
Exhibit 133: International Business Machines Corp. - Key offerings
Exhibit 134: International Business Machines Corp. - Segment focus
12.9 Klipfolio Inc.
Exhibit 135: Klipfolio Inc. - Overview
Exhibit 136: Klipfolio Inc. - Product / Service
Exhibit 137: Klipfolio Inc. - Key offerings
12.10 Microsoft Corp.
Exhibit 138: Microsoft Corp. - Overview
Exhibit 139: Microsoft Corp. - Business segments
Exhibit 140: Microsoft Corp. - Key news
Exhibit 141: Microsoft Corp. - Key offerings
Exhibit 142: Microsoft Corp. - Segment focus
12.11 Oracle Corp.
Exhibit 143: Oracle Corp. - Overview
Exhibit 144: Oracle Corp. - Business segments
Exhibit 145: Oracle Corp. - Key news
Exhibit 146: Oracle Corp. - Key offerings
Exhibit 147: Oracle Corp. - Segment focus
12.12 QlikTech international AB
Exhibit 148: QlikTech international AB - Overview
Exhibit 149: QlikTech international AB - Product / Service
Exhibit 150: QlikTech international AB - Key offerings
12.13 Salesforce Inc.
Exhibit 151: Salesforce Inc. - Overview
Exhibit 152: Salesforce Inc. - Product / Service
Exhibit 153: Salesforce Inc. - Key news
Exhibit 154: Salesforce Inc. - Key offerings
12.14 SAP SE
Exhibit 155: SAP SE - Overview
Exhibit 156: SAP SE - Business segments
Exhibit 157: SAP SE - Key news
Exhibit 158: SAP SE - Key offerings
Exhibit 159: SAP SE - Segment focus
12.15 SAS Institute Inc.
Exhibit 160: SAS Institute Inc. - Overview
Exhibit 161: SAS Institute Inc. - Product / Service
Exhibit 162: SAS Institute Inc. - Key news
Exhibit 163: SAS Institute Inc. - Key offerings
12.16 Sisense Ltd.
Exhibit 164: Sisense Ltd. - Overview
Exhibit 165: Sisense Ltd. - Product / Service
Exhibit 166: Sisense Ltd. - Key offerings
12.17 TIBCO Software Inc.
Exhibit 167: TIBCO Software Inc. - Overview
Exhibit 168: TIBCO Software Inc. - Product / Service
Exhibit 169: TIBCO Software Inc. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 170: Inclusions checklist
Exhibit 171: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 172: Currency conversion rates for US$
13.4 Research methodology
Exhibit 173: Research methodology
Exhibit 174: Validation techniques employed for market sizing
Exhibit 175: Information sources
13.5 List of abbreviations
Exhibit 176: List of abbreviations