PUBLISHER: TechNavio | PRODUCT CODE: 1653020
PUBLISHER: TechNavio | PRODUCT CODE: 1653020
Test Preparation Market in India 2025-2029
The test preparation market in India is forecasted to grow by USD 17207.3 million during 2024-2029, accelerating at a CAGR of 18.5% during the forecast period. The report on the test preparation market in India provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising number of enrollments in test preparation courses, government initiatives on test preparation, and high demand for government service and banking courses.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
| Market Scope | |
|---|---|
| Base Year | 2025 |
| End Year | 2029 |
| Series Year | 2025-2029 |
| Growth Momentum | Accelerate |
| YOY 2025 | 15.2% |
| CAGR | 18.5% |
| Incremental Value | $17207.3 mn |
Technavio's test preparation market in India is segmented as below:
By End-user
- Post-secondary
- K-12
By Learning Method
- Offline learning
- Online learning
By Product
- University exams
- Certification exams
- High school exams
- Elementary exams
- Others
By Geographical Landscape
- APAC
This study identifies the increasing use of analytics in test preparation as one of the prime reasons driving the test preparation market in India growth during the next few years. Also, increase in number of ED-tech startups and increasing emphasis on mobile-based learning will lead to sizable demand in the market.
The report on the test preparation market in India covers the following areas:
- Test Preparation Market in India sizing
- Test Preparation Market in India forecast
- Test Preparation Market in India industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading test preparation market in India vendors that include Adda247, ALLEN Career Institute Pvt. Ltd., Bansal Classes Kota, CL Educate Ltd., FIITJEE Ltd., Handa Education Services Pvt. Ltd., IMS Learning Resources Pvt. Ltd., Jamboree Education Pvt. Ltd., Manipal Global Education Services, Mindworkzz, MT Educare, Pearson PLC, Reliance Industries Ltd., Resonance Eduventures Ltd., Sorting Hat Technologies Pvt. Ltd., Testbook Edu Solutions Pvt. Ltd., Triumphant Institute Of Management Education Pvt. Ltd., and Vedantu Innovations Pvt. Ltd.. Also, the test preparation market in India analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Learning Method
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
- 3.3 Value chain analysis
- Value chain analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- Market segments
- 4.3 Market size 2024
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India: Year-over-year growth 2024-2029 (%)
- Data Table on India: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Test Preparation Market in India 2019 - 2023
- Historic Market Size - Data Table on Test Preparation Market in India 2019 - 2023 ($ million)
- 5.2 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)
- 5.3 Learning Method segment analysis 2019 - 2023
- Historic Market Size - Learning Method Segment 2019 - 2023 ($ million)
- 5.4 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on Test Preparation Market in India
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by End-user
- 8.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
- 8.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 8.3 Post-secondary - Market size and forecast 2024-2029
- Chart on Post-secondary - Market size and forecast 2024-2029 ($ million)
- Data Table on Post-secondary - Market size and forecast 2024-2029 ($ million)
- Chart on Post-secondary - Year-over-year growth 2024-2029 (%)
- Data Table on Post-secondary - Year-over-year growth 2024-2029 (%)
- 8.4 K-12 - Market size and forecast 2024-2029
- Chart on K-12 - Market size and forecast 2024-2029 ($ million)
- Data Table on K-12 - Market size and forecast 2024-2029 ($ million)
- Chart on K-12 - Year-over-year growth 2024-2029 (%)
- Data Table on K-12 - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)
9 Market Segmentation by Learning Method
- 9.1 Market segments
- Chart on Learning Method - Market share 2024-2029 (%)
- Data Table on Learning Method - Market share 2024-2029 (%)
- 9.2 Comparison by Learning Method
- Chart on Comparison by Learning Method
- Data Table on Comparison by Learning Method
- 9.3 Offline learning - Market size and forecast 2024-2029
- Chart on Offline learning - Market size and forecast 2024-2029 ($ million)
- Data Table on Offline learning - Market size and forecast 2024-2029 ($ million)
- Chart on Offline learning - Year-over-year growth 2024-2029 (%)
- Data Table on Offline learning - Year-over-year growth 2024-2029 (%)
- 9.4 Online learning - Market size and forecast 2024-2029
- Chart on Online learning - Market size and forecast 2024-2029 ($ million)
- Data Table on Online learning - Market size and forecast 2024-2029 ($ million)
- Chart on Online learning - Year-over-year growth 2024-2029 (%)
- Data Table on Online learning - Year-over-year growth 2024-2029 (%)
- 9.5 Market opportunity by Learning Method
- Market opportunity by Learning Method ($ million)
- Data Table on Market opportunity by Learning Method ($ million)
10 Market Segmentation by Product
- 10.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
- 10.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 10.3 University exams - Market size and forecast 2024-2029
- Chart on University exams - Market size and forecast 2024-2029 ($ million)
- Data Table on University exams - Market size and forecast 2024-2029 ($ million)
- Chart on University exams - Year-over-year growth 2024-2029 (%)
- Data Table on University exams - Year-over-year growth 2024-2029 (%)
- 10.4 Certification exams - Market size and forecast 2024-2029
- Chart on Certification exams - Market size and forecast 2024-2029 ($ million)
- Data Table on Certification exams - Market size and forecast 2024-2029 ($ million)
- Chart on Certification exams - Year-over-year growth 2024-2029 (%)
- Data Table on Certification exams - Year-over-year growth 2024-2029 (%)
- 10.5 High school exams - Market size and forecast 2024-2029
- Chart on High school exams - Market size and forecast 2024-2029 ($ million)
- Data Table on High school exams - Market size and forecast 2024-2029 ($ million)
- Chart on High school exams - Year-over-year growth 2024-2029 (%)
- Data Table on High school exams - Year-over-year growth 2024-2029 (%)
- 10.6 Elementary exams - Market size and forecast 2024-2029
- Chart on Elementary exams - Market size and forecast 2024-2029 ($ million)
- Data Table on Elementary exams - Market size and forecast 2024-2029 ($ million)
- Chart on Elementary exams - Year-over-year growth 2024-2029 (%)
- Data Table on Elementary exams - Year-over-year growth 2024-2029 (%)
- 10.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 10.8 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity/Restraints
- 12.1 Market drivers
- 12.2 Market challenges
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.1 Overview
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.1 Companies profiled
- Companies covered
- 14.2 Company ranking index
- Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 ALLEN Career Institute Pvt. Ltd.
- ALLEN Career Institute Pvt. Ltd. - Overview
- ALLEN Career Institute Pvt. Ltd. - Product / Service
- ALLEN Career Institute Pvt. Ltd. - Key offerings
- SWOT
- 14.5 Bansal Classes Kota
- Bansal Classes Kota - Overview
- Bansal Classes Kota - Product / Service
- Bansal Classes Kota - Key offerings
- SWOT
- 14.6 CL Educate Ltd.
- CL Educate Ltd. - Overview
- CL Educate Ltd. - Product / Service
- CL Educate Ltd. - Key offerings
- SWOT
- 14.7 FIITJEE Ltd.
- FIITJEE Ltd. - Overview
- FIITJEE Ltd. - Product / Service
- FIITJEE Ltd. - Key offerings
- SWOT
- 14.8 Handa Education Services Pvt. Ltd.
- Handa Education Services Pvt. Ltd. - Overview
- Handa Education Services Pvt. Ltd. - Product / Service
- Handa Education Services Pvt. Ltd. - Key offerings
- SWOT
- 14.9 IMS Learning Resources Pvt. Ltd.
- IMS Learning Resources Pvt. Ltd. - Overview
- IMS Learning Resources Pvt. Ltd. - Product / Service
- IMS Learning Resources Pvt. Ltd. - Key offerings
- SWOT
- 14.10 Mindworkzz
- Mindworkzz - Overview
- Mindworkzz - Product / Service
- Mindworkzz - Key offerings
- SWOT
- 14.11 MT Educare
- MT Educare - Overview
- MT Educare - Product / Service
- MT Educare - Key offerings
- SWOT
- 14.12 Pearson Plc
- Pearson Plc - Overview
- Pearson Plc - Business segments
- Pearson Plc - Key news
- Pearson Plc - Key offerings
- Pearson Plc - Segment focus
- SWOT
- 14.13 Reliance Industries Ltd.
- Reliance Industries Ltd. - Overview
- Reliance Industries Ltd. - Business segments
- Reliance Industries Ltd. - Key news
- Reliance Industries Ltd. - Key offerings
- Reliance Industries Ltd. - Segment focus
- SWOT
- 14.14 Resonance Eduventures Ltd.
- Resonance Eduventures Ltd. - Overview
- Resonance Eduventures Ltd. - Product / Service
- Resonance Eduventures Ltd. - Key offerings
- SWOT
- 14.15 Sorting Hat Technologies Pvt. Ltd.
- Sorting Hat Technologies Pvt. Ltd. - Overview
- Sorting Hat Technologies Pvt. Ltd. - Product / Service
- Sorting Hat Technologies Pvt. Ltd. - Key offerings
- SWOT
- 14.16 Testbook Edu Solutions Pvt. Ltd.
- Testbook Edu Solutions Pvt. Ltd. - Overview
- Testbook Edu Solutions Pvt. Ltd. - Product / Service
- Testbook Edu Solutions Pvt. Ltd. - Key offerings
- SWOT
- 14.17 Triumphant Institute Of Management Education Pvt. Ltd.
- Triumphant Institute Of Management Education Pvt. Ltd. - Overview
- Triumphant Institute Of Management Education Pvt. Ltd. - Product / Service
- Triumphant Institute Of Management Education Pvt. Ltd. - Key offerings
- SWOT
- 14.18 Vedantu Innovations Pvt. Ltd.
- Vedantu Innovations Pvt. Ltd. - Overview
- Vedantu Innovations Pvt. Ltd. - Product / Service
- Vedantu Innovations Pvt. Ltd. - Key offerings
- SWOT
15 Appendix
- 15.1 Scope of the report
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- Research methodology
- 15.5 Data procurement
- Information sources
- 15.6 Data validation
- Data validation
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.8 Data synthesis
- Data synthesis
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
- List of abbreviations
