Global Test Preparation Market 2025-2029

Description

The test preparation market is forecasted to grow by USD 53.84 billion during 2024-2029, accelerating at a CAGR of 7% during the forecast period. The report on the test preparation market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing use of analytical tools in test preparations, increasing emphasis on online mode of test preparation, and globally rising demand for test preparation services.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	6.5%
CAGR	7%
Incremental Value	$53.84 bn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's test preparation market is segmented as below:

By Learning Method

Blended learning
Online learning

By Product

University exams
Certifications exams
High school exams
Elementary exams
Others

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the technological advances in test preparation services as one of the prime reasons driving the test preparation market growth during the next few years. Also, rising emphasis on private tutoring and increase in mergers and acquisitions activities and number of startups will lead to sizable demand in the market.

The report on the test preparation market covers the following areas:

Test Preparation Market sizing
Test Preparation Market forecast
Test Preparation Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading test preparation market vendors that include Aakash Educational Services Ltd., ArborBridge, BenchPrep, C2 Educational System Inc., Cengage Learning Holdings II Inc., CL Educate Ltd., Club Z Inc., FIITJEE Ltd., Graham Holdings Co., Huntington Mark LLC, Imagine Learning LLC, John Wiley and Sons Inc., Manhattan Review Inc., McGraw Hill LLC, Pearson PLC, Revolution Prep LLC, Sylvan Learning LLC, Tata Sons Pvt. Ltd., TPR Education LLC, and USATestprep LLC. Also, the test preparation market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR76006

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Learning Method
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Test Preparation Market 2019 - 2023
- Historic Market Size - Data Table on Global Test Preparation Market 2019 - 2023 ($ billion)
5.2 Learning Method segment analysis 2019 - 2023
- Historic Market Size - Learning Method Segment 2019 - 2023 ($ billion)
5.3 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ billion)
5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

6.1 The AI impact on global test preparation market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Learning Method

8.1 Market segments
- Chart on Learning Method - Market share 2024-2029 (%)
- Data Table on Learning Method - Market share 2024-2029 (%)
8.2 Comparison by Learning Method
- Chart on Comparison by Learning Method
- Data Table on Comparison by Learning Method
8.3 Blended learning - Market size and forecast 2024-2029
- Chart on Blended learning - Market size and forecast 2024-2029 ($ billion)
- Data Table on Blended learning - Market size and forecast 2024-2029 ($ billion)
- Chart on Blended learning - Year-over-year growth 2024-2029 (%)
- Data Table on Blended learning - Year-over-year growth 2024-2029 (%)
8.4 Online learning - Market size and forecast 2024-2029
- Chart on Online learning - Market size and forecast 2024-2029 ($ billion)
- Data Table on Online learning - Market size and forecast 2024-2029 ($ billion)
- Chart on Online learning - Year-over-year growth 2024-2029 (%)
- Data Table on Online learning - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Learning Method
- Market opportunity by Learning Method ($ billion)
- Data Table on Market opportunity by Learning Method ($ billion)

9 Market Segmentation by Product

9.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
9.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
9.3 University exams - Market size and forecast 2024-2029
- Chart on University exams - Market size and forecast 2024-2029 ($ billion)
- Data Table on University exams - Market size and forecast 2024-2029 ($ billion)
- Chart on University exams - Year-over-year growth 2024-2029 (%)
- Data Table on University exams - Year-over-year growth 2024-2029 (%)
9.4 Certifications exams - Market size and forecast 2024-2029
- Chart on Certifications exams - Market size and forecast 2024-2029 ($ billion)
- Data Table on Certifications exams - Market size and forecast 2024-2029 ($ billion)
- Chart on Certifications exams - Year-over-year growth 2024-2029 (%)
- Data Table on Certifications exams - Year-over-year growth 2024-2029 (%)
9.5 High school exams - Market size and forecast 2024-2029
- Chart on High school exams - Market size and forecast 2024-2029 ($ billion)
- Data Table on High school exams - Market size and forecast 2024-2029 ($ billion)
- Chart on High school exams - Year-over-year growth 2024-2029 (%)
- Data Table on High school exams - Year-over-year growth 2024-2029 (%)
9.6 Elementary exams - Market size and forecast 2024-2029
- Chart on Elementary exams - Market size and forecast 2024-2029 ($ billion)
- Data Table on Elementary exams - Market size and forecast 2024-2029 ($ billion)
- Chart on Elementary exams - Year-over-year growth 2024-2029 (%)
- Data Table on Elementary exams - Year-over-year growth 2024-2029 (%)
9.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
9.8 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)

10 Customer Landscape

10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

11.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
11.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
11.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
11.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
11.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
11.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
11.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
11.10 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
11.11 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
11.12 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
11.13 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
11.14 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
11.15 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
11.16 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
11.17 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
11.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

12 Drivers, Challenges, and Opportunity/Restraints

12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints

13 Competitive Landscape

13.1 Overview
13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
- Overview on factors of disruption
13.4 Industry risks
- Impact of key risks on business

14 Competitive Analysis

14.1 Companies profiled
- Companies covered
14.2 Company ranking index
- Company ranking index
14.3 Market positioning of companies
- Matrix on companies position and classification
14.4 Aakash Educational Services Ltd.
- Aakash Educational Services Ltd. - Overview
- Aakash Educational Services Ltd. - Product / Service
- Aakash Educational Services Ltd. - Key offerings
- SWOT
14.5 ArborBridge
- ArborBridge - Overview
- ArborBridge - Product / Service
- ArborBridge - Key offerings
- SWOT
14.6 BenchPrep
- BenchPrep - Overview
- BenchPrep - Product / Service
- BenchPrep - Key offerings
- SWOT
14.7 C2 Educational System Inc.
- C2 Educational System Inc. - Overview
- C2 Educational System Inc. - Product / Service
- C2 Educational System Inc. - Key offerings
- SWOT
14.8 Cengage Learning Holdings II Inc.
- Cengage Learning Holdings II Inc. - Overview
- Cengage Learning Holdings II Inc. - Business segments
- Cengage Learning Holdings II Inc. - Key offerings
- Cengage Learning Holdings II Inc. - Segment focus
- SWOT
14.9 Club Z Inc.
- Club Z Inc. - Overview
- Club Z Inc. - Product / Service
- Club Z Inc. - Key offerings
- SWOT
14.10 FIITJEE Ltd.
- FIITJEE Ltd. - Overview
- FIITJEE Ltd. - Product / Service
- FIITJEE Ltd. - Key offerings
- SWOT
14.11 Graham Holdings Co.
- Graham Holdings Co. - Overview
- Graham Holdings Co. - Business segments
- Graham Holdings Co. - Key offerings
- Graham Holdings Co. - Segment focus
- SWOT
14.12 John Wiley and Sons Inc.
- John Wiley and Sons Inc. - Overview
- John Wiley and Sons Inc. - Business segments
- John Wiley and Sons Inc. - Key offerings
- John Wiley and Sons Inc. - Segment focus
- SWOT
14.13 Manhattan Review Inc.
- Manhattan Review Inc. - Overview
- Manhattan Review Inc. - Product / Service
- Manhattan Review Inc. - Key offerings
- SWOT
14.14 Pearson Plc
- Pearson Plc - Overview
- Pearson Plc - Business segments
- Pearson Plc - Key news
- Pearson Plc - Key offerings
- Pearson Plc - Segment focus
- SWOT
14.15 Revolution Prep LLC
- Revolution Prep LLC - Overview
- Revolution Prep LLC - Product / Service
- Revolution Prep LLC - Key offerings
- SWOT
14.16 Sylvan Learning LLC
- Sylvan Learning LLC - Overview
- Sylvan Learning LLC - Product / Service
- Sylvan Learning LLC - Key offerings
- SWOT
14.17 TPR Education LLC
- TPR Education LLC - Overview
- TPR Education LLC - Product / Service
- TPR Education LLC - Key offerings
- SWOT
14.18 USATestprep LLC
- USATestprep LLC - Overview
- USATestprep LLC - Product / Service
- USATestprep LLC - Key offerings
- SWOT

15 Appendix

15.1 Scope of the report
15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
15.3 Currency conversion rates for US$
- Currency conversion rates for US$
15.4 Research methodology
- Research methodology
15.5 Data procurement
- Information sources
15.6 Data validation
- Data validation
15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
15.8 Data synthesis
- Data synthesis
15.9 360 degree market analysis
- 360 degree market analysis
15.10 List of abbreviations
- List of abbreviations