Global Whiskey Market 2025-2029

Description

List of Tables

The whiskey market is forecasted to grow by USD 41534.6 mn during 2024-2029, accelerating at a CAGR of 6.5% during the forecast period. The report on the whiskey market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for premium whiskey, emerging online distribution platform, and growing demand for premium single-malt whiskey.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	6%
CAGR	6.5%
Incremental Value	$41534.6 mn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's whiskey market is segmented as below:

By Distribution Channel

Off trade
On trade

By Product

Scotch whiskey
American whiskey
Canadian whiskey
Irish whiskey
Others

By Product Type

Malt
Blended
Wheat
Rye
Others

By Geographical Landscape

APAC
North America
Europe
South America
Middle East and Africa

This study identifies the increasing demand for irish whiskey and american bourbon as one of the prime reasons driving the whiskey market growth during the next few years. Also, increasing demand for craft whiskey and whiskey-based tourism will lead to sizable demand in the market.

The report on the whiskey market covers the following areas:

Whiskey Market sizing
Whiskey Market forecast
Whiskey Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading whiskey market vendors that include Allied Blenders and Distillers Ltd, Asahi Group Holdings Ltd., Bacardi and Co. Ltd., Beam Suntory Inc., Brown Forman Corp., Campari Group, Constellation Brands Inc., Diageo PLC, Heaven Hill Distillery Inc., John Distilleries Pvt. Ltd., Kirin Holdings Co. Ltd., Luxco Inc., LVMH Moet Hennessy Louis Vuitton SE, Pernod Ricard SA, Sazerac Co. Inc., The Cotswold Distilling Co. Ltd., The Edrington Group Ltd., William Grant and Sons Ltd., and Woodinville Whiskey Co.. Also, the whiskey market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR41617

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Product Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Whiskey Market 2019 - 2023
- Historic Market Size - Data Table on Global Whiskey Market 2019 - 2023 ($ million)
5.2 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
5.3 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
5.4 Product Type segment analysis 2019 - 2023
- Historic Market Size - Product Type Segment 2019 - 2023 ($ million)
5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

6.1 Impact of AI on global whiskey market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Distribution Channel

8.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
8.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
8.3 Off trade - Market size and forecast 2024-2029
- Chart on Off trade - Market size and forecast 2024-2029 ($ million)
- Data Table on Off trade - Market size and forecast 2024-2029 ($ million)
- Chart on Off trade - Year-over-year growth 2024-2029 (%)
- Data Table on Off trade - Year-over-year growth 2024-2029 (%)
8.4 On trade - Market size and forecast 2024-2029
- Chart on On trade - Market size and forecast 2024-2029 ($ million)
- Data Table on On trade - Market size and forecast 2024-2029 ($ million)
- Chart on On trade - Year-over-year growth 2024-2029 (%)
- Data Table on On trade - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)

9 Market Segmentation by Product

9.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
9.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
9.3 Scotch whiskey - Market size and forecast 2024-2029
- Chart on Scotch whiskey - Market size and forecast 2024-2029 ($ million)
- Data Table on Scotch whiskey - Market size and forecast 2024-2029 ($ million)
- Chart on Scotch whiskey - Year-over-year growth 2024-2029 (%)
- Data Table on Scotch whiskey - Year-over-year growth 2024-2029 (%)
9.4 American whiskey - Market size and forecast 2024-2029
- Chart on American whiskey - Market size and forecast 2024-2029 ($ million)
- Data Table on American whiskey - Market size and forecast 2024-2029 ($ million)
- Chart on American whiskey - Year-over-year growth 2024-2029 (%)
- Data Table on American whiskey - Year-over-year growth 2024-2029 (%)
9.5 Canadian whiskey - Market size and forecast 2024-2029
- Chart on Canadian whiskey - Market size and forecast 2024-2029 ($ million)
- Data Table on Canadian whiskey - Market size and forecast 2024-2029 ($ million)
- Chart on Canadian whiskey - Year-over-year growth 2024-2029 (%)
- Data Table on Canadian whiskey - Year-over-year growth 2024-2029 (%)
9.6 Irish whiskey - Market size and forecast 2024-2029
- Chart on Irish whiskey - Market size and forecast 2024-2029 ($ million)
- Data Table on Irish whiskey - Market size and forecast 2024-2029 ($ million)
- Chart on Irish whiskey - Year-over-year growth 2024-2029 (%)
- Data Table on Irish whiskey - Year-over-year growth 2024-2029 (%)
9.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
9.8 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)

10 Market Segmentation by Product Type

10.1 Market segments
- Chart on Product Type - Market share 2024-2029 (%)
- Data Table on Product Type - Market share 2024-2029 (%)
10.2 Comparison by Product Type
- Chart on Comparison by Product Type
- Data Table on Comparison by Product Type
10.3 Malt - Market size and forecast 2024-2029
- Chart on Malt - Market size and forecast 2024-2029 ($ million)
- Data Table on Malt - Market size and forecast 2024-2029 ($ million)
- Chart on Malt - Year-over-year growth 2024-2029 (%)
- Data Table on Malt - Year-over-year growth 2024-2029 (%)
10.4 Blended - Market size and forecast 2024-2029
- Chart on Blended - Market size and forecast 2024-2029 ($ million)
- Data Table on Blended - Market size and forecast 2024-2029 ($ million)
- Chart on Blended - Year-over-year growth 2024-2029 (%)
- Data Table on Blended - Year-over-year growth 2024-2029 (%)
10.5 Wheat - Market size and forecast 2024-2029
- Chart on Wheat - Market size and forecast 2024-2029 ($ million)
- Data Table on Wheat - Market size and forecast 2024-2029 ($ million)
- Chart on Wheat - Year-over-year growth 2024-2029 (%)
- Data Table on Wheat - Year-over-year growth 2024-2029 (%)
10.6 Rye - Market size and forecast 2024-2029
- Chart on Rye - Market size and forecast 2024-2029 ($ million)
- Data Table on Rye - Market size and forecast 2024-2029 ($ million)
- Chart on Rye - Year-over-year growth 2024-2029 (%)
- Data Table on Rye - Year-over-year growth 2024-2029 (%)
10.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
10.8 Market opportunity by Product Type
- Market opportunity by Product Type ($ million)
- Data Table on Market opportunity by Product Type ($ million)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
12.3 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
12.4 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
12.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
12.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
12.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
12.9 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
12.10 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
12.11 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
12.12 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
12.13 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
12.14 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
12.15 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
12.16 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
12.17 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
12.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

13 Drivers, Challenges, and Opportunity/Restraints

13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 Allied Blenders and Distillers Ltd
- Allied Blenders and Distillers Ltd - Overview
- Allied Blenders and Distillers Ltd - Product / Service
- Allied Blenders and Distillers Ltd - Key offerings
- SWOT
15.5 Asahi Group Holdings Ltd.
- Asahi Group Holdings Ltd. - Overview
- Asahi Group Holdings Ltd. - Business segments
- Asahi Group Holdings Ltd. - Key news
- Asahi Group Holdings Ltd. - Key offerings
- Asahi Group Holdings Ltd. - Segment focus
- SWOT
15.6 Bacardi and Co. Ltd.
- Bacardi and Co. Ltd. - Overview
- Bacardi and Co. Ltd. - Product / Service
- Bacardi and Co. Ltd. - Key news
- Bacardi and Co. Ltd. - Key offerings
- SWOT
15.7 Beam Suntory Inc.
- Beam Suntory Inc. - Overview
- Beam Suntory Inc. - Product / Service
- Beam Suntory Inc. - Key offerings
- SWOT
15.8 Brown Forman Corp.
- Brown Forman Corp. - Overview
- Brown Forman Corp. - Product / Service
- Brown Forman Corp. - Key offerings
- SWOT
15.9 Campari Group
- Campari Group - Overview
- Campari Group - Business segments
- Campari Group - Key offerings
- Campari Group - Segment focus
- SWOT
15.10 Constellation Brands Inc.
- Constellation Brands Inc. - Overview
- Constellation Brands Inc. - Business segments
- Constellation Brands Inc. - Key offerings
- Constellation Brands Inc. - Segment focus
- SWOT
15.11 Diageo PLC
- Diageo PLC - Overview
- Diageo PLC - Business segments
- Diageo PLC - Key news
- Diageo PLC - Key offerings
- Diageo PLC - Segment focus
- SWOT
15.12 Heaven Hill Distillery Inc.
- Heaven Hill Distillery Inc. - Overview
- Heaven Hill Distillery Inc. - Product / Service
- Heaven Hill Distillery Inc. - Key offerings
- SWOT
15.13 John Distilleries Pvt. Ltd.
- John Distilleries Pvt. Ltd. - Overview
- John Distilleries Pvt. Ltd. - Product / Service
- John Distilleries Pvt. Ltd. - Key offerings
- SWOT
15.14 Kirin Holdings Co. Ltd.
- Kirin Holdings Co. Ltd. - Overview
- Kirin Holdings Co. Ltd. - Business segments
- Kirin Holdings Co. Ltd. - Key offerings
- Kirin Holdings Co. Ltd. - Segment focus
- SWOT
15.15 Luxco Inc.
- Luxco Inc. - Overview
- Luxco Inc. - Product / Service
- Luxco Inc. - Key offerings
- SWOT
15.16 LVMH Moet Hennessy Louis Vuitton SE
- LVMH Moet Hennessy Louis Vuitton SE - Overview
- LVMH Moet Hennessy Louis Vuitton SE - Business segments
- LVMH Moet Hennessy Louis Vuitton SE - Key news
- LVMH Moet Hennessy Louis Vuitton SE - Key offerings
- LVMH Moet Hennessy Louis Vuitton SE - Segment focus
- SWOT
15.17 Pernod Ricard SA
- Pernod Ricard SA - Overview
- Pernod Ricard SA - Product / Service
- Pernod Ricard SA - Key news
- Pernod Ricard SA - Key offerings
- SWOT
15.18 William Grant and Sons Ltd.
- William Grant and Sons Ltd. - Overview
- William Grant and Sons Ltd. - Product / Service
- William Grant and Sons Ltd. - Key offerings
- SWOT

16 Appendix

16.1 Scope of the report
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations