Global Media Asset Management (MAM) Solutions Market 2025-2029

Description

List of Tables

The media asset management (MAM) solutions market is forecasted to grow by USD 2158.8 mn during 2024-2029, accelerating at a CAGR of 16.2% during the forecast period. The report on the media asset management (MAM) solutions market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by gradual shift from on-premises to cloud-based media asset management solutions, increased use of media asset management solutions across media and entertainment industry, and increasing need to comply with asset management standards.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	14.8%
CAGR	16.2%
Incremental Value	$2158.8 mn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's media asset management (MAM) solutions market is segmented as below:

By Deployment

On-premises
Cloud

By Type

Small and medium size enterprise
Large enterprise

By End-user

Media and entertainment
Advertising and marketing
Education and e-learning
Others

By Geographical Landscape

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the rising adoption of analytics to manage media assets as one of the prime reasons driving the media asset management (MAM) solutions market growth during the next few years. Also, demand for high-quality digital assets in e-commerce and rising use of integrated media asset management solutions will lead to sizable demand in the market.

The report on the media asset management (MAM) solutions market covers the following areas:

Media Asset Management (MAM) Solutions Market sizing
Media Asset Management (MAM) Solutions Market forecast
Media Asset Management (MAM) Solutions Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading media asset management (MAM) solutions market vendors that include Amazon.com Inc., Arvato Systems GmbH, Bynder BV, Cloudinary Ltd., Dalet SA, Dell Technologies Inc., Etere Pte Ltd., Evolphin Software Inc., Imagen Ltd., International Business Machines Corp., MediaBeacon Inc., MediaValet Inc., MerlinOne Inc., Microsoft Corp., Open Text Corp., Prime Focus Ltd., Publitio doo, Ross Video Ltd., Sony Group Corp., and Video Stream Networks SL. Also, the media asset management (MAM) solutions market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR44724

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Deployment
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Media Asset Management (MAM) Solutions Market 2019 - 2023
- Historic Market Size - Data Table on Global Media Asset Management (MAM) Solutions Market 2019 - 2023 ($ million)
5.2 Deployment segment analysis 2019 - 2023
- Historic Market Size - Deployment Segment 2019 - 2023 ($ million)
5.3 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
5.4 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)
5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

6.1 Impact of AI in the Global Media Asset Management (MAM) Solutions Market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Deployment

8.1 Market segments
- Chart on Deployment - Market share 2024-2029 (%)
- Data Table on Deployment - Market share 2024-2029 (%)
8.2 Comparison by Deployment
- Chart on Comparison by Deployment
- Data Table on Comparison by Deployment
8.3 On-premises - Market size and forecast 2024-2029
- Chart on On-premises - Market size and forecast 2024-2029 ($ million)
- Data Table on On-premises - Market size and forecast 2024-2029 ($ million)
- Chart on On-premises - Year-over-year growth 2024-2029 (%)
- Data Table on On-premises - Year-over-year growth 2024-2029 (%)
8.4 Cloud - Market size and forecast 2024-2029
- Chart on Cloud - Market size and forecast 2024-2029 ($ million)
- Data Table on Cloud - Market size and forecast 2024-2029 ($ million)
- Chart on Cloud - Year-over-year growth 2024-2029 (%)
- Data Table on Cloud - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Deployment
- Market opportunity by Deployment ($ million)
- Data Table on Market opportunity by Deployment ($ million)

9 Market Segmentation by Type

9.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
9.3 Small and medium size enterprise - Market size and forecast 2024-2029
- Chart on Small and medium size enterprise - Market size and forecast 2024-2029 ($ million)
- Data Table on Small and medium size enterprise - Market size and forecast 2024-2029 ($ million)
- Chart on Small and medium size enterprise - Year-over-year growth 2024-2029 (%)
- Data Table on Small and medium size enterprise - Year-over-year growth 2024-2029 (%)
9.4 Large enterprise - Market size and forecast 2024-2029
- Chart on Large enterprise - Market size and forecast 2024-2029 ($ million)
- Data Table on Large enterprise - Market size and forecast 2024-2029 ($ million)
- Chart on Large enterprise - Year-over-year growth 2024-2029 (%)
- Data Table on Large enterprise - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)

10 Market Segmentation by End-user

10.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
10.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
10.3 Media and entertainment - Market size and forecast 2024-2029
- Chart on Media and entertainment - Market size and forecast 2024-2029 ($ million)
- Data Table on Media and entertainment - Market size and forecast 2024-2029 ($ million)
- Chart on Media and entertainment - Year-over-year growth 2024-2029 (%)
- Data Table on Media and entertainment - Year-over-year growth 2024-2029 (%)
10.4 Advertising and marketing - Market size and forecast 2024-2029
- Chart on Advertising and marketing - Market size and forecast 2024-2029 ($ million)
- Data Table on Advertising and marketing - Market size and forecast 2024-2029 ($ million)
- Chart on Advertising and marketing - Year-over-year growth 2024-2029 (%)
- Data Table on Advertising and marketing - Year-over-year growth 2024-2029 (%)
10.5 Education and e-learning - Market size and forecast 2024-2029
- Chart on Education and e-learning - Market size and forecast 2024-2029 ($ million)
- Data Table on Education and e-learning - Market size and forecast 2024-2029 ($ million)
- Chart on Education and e-learning - Year-over-year growth 2024-2029 (%)
- Data Table on Education and e-learning - Year-over-year growth 2024-2029 (%)
10.6 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
10.7 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
12.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
12.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
12.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
12.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
12.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
12.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
12.10 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
12.11 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
12.12 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
12.13 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
12.14 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
12.15 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
12.16 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
12.17 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
12.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

13 Drivers, Challenges, and Opportunity/Restraints

13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
15.5 Arvato Systems GmbH
- Arvato Systems GmbH - Overview
- Arvato Systems GmbH - Product / Service
- Arvato Systems GmbH - Key offerings
- SWOT
15.6 Bynder BV

Bynder BV - Overview

Bynder BV - Product / Service

Bynder BV - Key offerings

SWOT

15.7 Cloudinary Ltd.
- Cloudinary Ltd. - Overview
- Cloudinary Ltd. - Product / Service
- Cloudinary Ltd. - Key offerings
- SWOT
15.8 Dalet SA
- Dalet SA - Overview
- Dalet SA - Product / Service
- Dalet SA - Key offerings
- SWOT
15.9 Dell Technologies Inc.
- Dell Technologies Inc. - Overview
- Dell Technologies Inc. - Business segments
- Dell Technologies Inc. - Key news
- Dell Technologies Inc. - Key offerings
- Dell Technologies Inc. - Segment focus
- SWOT
15.10 Imagen Ltd.
- Imagen Ltd. - Overview
- Imagen Ltd. - Product / Service
- Imagen Ltd. - Key offerings
- SWOT
15.11 International Business Machines Corp.
- International Business Machines Corp. - Overview
- International Business Machines Corp. - Business segments
- International Business Machines Corp. - Key news
- International Business Machines Corp. - Key offerings
- International Business Machines Corp. - Segment focus
- SWOT
15.12 MediaBeacon Inc.
- MediaBeacon Inc. - Overview
- MediaBeacon Inc. - Product / Service
- MediaBeacon Inc. - Key offerings
- SWOT
15.13 MediaValet Inc.
- MediaValet Inc. - Overview
- MediaValet Inc. - Product / Service
- MediaValet Inc. - Key offerings
- SWOT
15.14 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
15.15 Open Text Corp.
- Open Text Corp. - Overview
- Open Text Corp. - Business segments
- Open Text Corp. - Key news
- Open Text Corp. - Key offerings
- Open Text Corp. - Segment focus
- SWOT
15.16 Prime Focus Ltd.
- Prime Focus Ltd. - Overview
- Prime Focus Ltd. - Business segments
- Prime Focus Ltd. - Key offerings
- Prime Focus Ltd. - Segment focus
- SWOT
15.17 Sony Group Corp.
- Sony Group Corp. - Overview
- Sony Group Corp. - Business segments
- Sony Group Corp. - Key news
- Sony Group Corp. - Key offerings
- Sony Group Corp. - Segment focus
- SWOT
15.18 Video Stream Networks SL
- Video Stream Networks SL - Overview
- Video Stream Networks SL - Product / Service
- Video Stream Networks SL - Key offerings
- SWOT

16 Appendix

16.1 Scope of the report
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations