Global Green Tea Market 2025-2029

Description

List of Tables

The green tea market is forecasted to grow by USD 16,016 mn during 2024-2029, accelerating at a CAGR of 10.5% during the forecast period. The report on the green tea market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand for green tea products due to high disposable income, increasing demand for natural and functional beverages, and growing accessibility of green tea through organized retailing.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	8.7%
CAGR	10.5%
Incremental Value	$16,016 mn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's green tea market is segmented as below:

By Product

Flavored green tea
Unflavored green tea

By Distribution Channel

Offline
Online

By Type

Tea bags
Loose leaf
Ready-to-drink
Others

By Geographical Landscape

APAC
Europe
North America
South America
Middle East and Africa

This study identifies the introduction of innovative flavor combinations of green tea as one of the prime reasons driving the green tea market growth during the next few years. Also, adoption of innovative marketing and promoting strategies by market companies and innovations in packaging of green tea will lead to sizable demand in the market.

The report on the green tea market covers the following areas:

Green Tea Market sizing
Green Tea Market forecast
Green Tea Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading green tea market vendors that include Aiya Europe GmbH, Amorepacific Corp., Arbor Teas, AriZona Beverages USA LLC, Davidsons Organics, Equal Exchange, Fortnum and Mason, Heavenly Tea Inc., ITO EN Ltd., John Swire and Sons Ltd., MARIAGE FRERES, MJF Exports Pvt. Ltd., Nestle SA, PALAIS DES THES, Rishi Tea and Botanicals, Tata Consumer Products Ltd., The Art of Tea LLC, The Coca Cola Co., The Hain Celestial Group Inc., and The Republic of Tea Inc.. Also, the green tea market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR73172

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Green Tea Market 2019 - 2023
- Historic Market Size - Data Table on Global Green Tea Market 2019 - 2023 ($ million)
5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
5.3 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
5.4 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

6.1 The impact of AI in global green tea market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Product

8.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
8.3 Flavored green tea - Market size and forecast 2024-2029
- Chart on Flavored green tea - Market size and forecast 2024-2029 ($ million)
- Data Table on Flavored green tea - Market size and forecast 2024-2029 ($ million)
- Chart on Flavored green tea - Year-over-year growth 2024-2029 (%)
- Data Table on Flavored green tea - Year-over-year growth 2024-2029 (%)
8.4 Unflavored green tea - Market size and forecast 2024-2029
- Chart on Unflavored green tea - Market size and forecast 2024-2029 ($ million)
- Data Table on Unflavored green tea - Market size and forecast 2024-2029 ($ million)
- Chart on Unflavored green tea - Year-over-year growth 2024-2029 (%)
- Data Table on Unflavored green tea - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)

9 Market Segmentation by Distribution Channel

9.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
9.3 Offline - Market size and forecast 2024-2029
- Chart on Offline - Market size and forecast 2024-2029 ($ million)
- Data Table on Offline - Market size and forecast 2024-2029 ($ million)
- Chart on Offline - Year-over-year growth 2024-2029 (%)
- Data Table on Offline - Year-over-year growth 2024-2029 (%)
9.4 Online - Market size and forecast 2024-2029
- Chart on Online - Market size and forecast 2024-2029 ($ million)
- Data Table on Online - Market size and forecast 2024-2029 ($ million)
- Chart on Online - Year-over-year growth 2024-2029 (%)
- Data Table on Online - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)

10 Market Segmentation by Type

10.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
10.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
10.3 Tea bags - Market size and forecast 2024-2029
- Chart on Tea bags - Market size and forecast 2024-2029 ($ million)
- Data Table on Tea bags - Market size and forecast 2024-2029 ($ million)
- Chart on Tea bags - Year-over-year growth 2024-2029 (%)
- Data Table on Tea bags - Year-over-year growth 2024-2029 (%)
10.4 Loose leaf - Market size and forecast 2024-2029
- Chart on Loose leaf - Market size and forecast 2024-2029 ($ million)
- Data Table on Loose leaf - Market size and forecast 2024-2029 ($ million)
- Chart on Loose leaf - Year-over-year growth 2024-2029 (%)
- Data Table on Loose leaf - Year-over-year growth 2024-2029 (%)
10.5 Ready-to-drink - Market size and forecast 2024-2029
- Chart on Ready-to-drink - Market size and forecast 2024-2029 ($ million)
- Data Table on Ready-to-drink - Market size and forecast 2024-2029 ($ million)
- Chart on Ready-to-drink - Year-over-year growth 2024-2029 (%)
- Data Table on Ready-to-drink - Year-over-year growth 2024-2029 (%)
10.6 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
10.7 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
12.3 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
12.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
12.5 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
12.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
12.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
12.8 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
12.9 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
12.10 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
12.11 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
12.12 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
12.13 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
12.14 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ million)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
12.15 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
12.16 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
12.17 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
12.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

13 Drivers, Challenges, and Opportunity/Restraints

13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 Aiya Europe GmbH
- Aiya Europe GmbH - Overview
- Aiya Europe GmbH - Product / Service
- Aiya Europe GmbH - Key offerings
- SWOT
15.5 Amorepacific Corp.
- Amorepacific Corp. - Overview
- Amorepacific Corp. - Business segments
- Amorepacific Corp. - Key news
- Amorepacific Corp. - Key offerings
- Amorepacific Corp. - Segment focus
- SWOT
15.6 Arbor Teas
- Arbor Teas - Overview
- Arbor Teas - Product / Service
- Arbor Teas - Key offerings
- SWOT
15.7 AriZona Beverages USA LLC
- AriZona Beverages USA LLC - Overview
- AriZona Beverages USA LLC - Product / Service
- AriZona Beverages USA LLC - Key offerings
- SWOT
15.8 Davidsons Organics
- Davidsons Organics - Overview
- Davidsons Organics - Product / Service
- Davidsons Organics - Key offerings
- SWOT
15.9 Equal Exchange
- Equal Exchange - Overview
- Equal Exchange - Product / Service
- Equal Exchange - Key offerings
- SWOT
15.10 Fortnum and Mason
- Fortnum and Mason - Overview
- Fortnum and Mason - Product / Service
- Fortnum and Mason - Key offerings
- SWOT
15.11 Heavenly Tea Inc.
- Heavenly Tea Inc. - Overview
- Heavenly Tea Inc. - Product / Service
- Heavenly Tea Inc. - Key offerings
- SWOT
15.12 ITO EN Ltd.
- ITO EN Ltd. - Overview
- ITO EN Ltd. - Business segments
- ITO EN Ltd. - Key offerings
- ITO EN Ltd. - Segment focus
- SWOT
15.13 MARIAGE FRERES
- MARIAGE FRERES - Overview
- MARIAGE FRERES - Product / Service
- MARIAGE FRERES - Key offerings
- SWOT
15.14 MJF Exports Pvt. Ltd.
- MJF Exports Pvt. Ltd. - Overview
- MJF Exports Pvt. Ltd. - Product / Service
- MJF Exports Pvt. Ltd. - Key offerings
- SWOT
15.15 Nestle SA
- Nestle SA - Overview
- Nestle SA - Business segments
- Nestle SA - Key news
- Nestle SA - Key offerings
- Nestle SA - Segment focus
- SWOT
15.16 PALAIS DES THES
- PALAIS DES THES - Overview
- PALAIS DES THES - Product / Service
- PALAIS DES THES - Key offerings
- SWOT
15.17 Rishi Tea and Botanicals
- Rishi Tea and Botanicals - Overview
- Rishi Tea and Botanicals - Product / Service
- Rishi Tea and Botanicals - Key offerings
- SWOT
15.18 The Hain Celestial Group Inc.
- The Hain Celestial Group Inc. - Overview
- The Hain Celestial Group Inc. - Business segments
- The Hain Celestial Group Inc. - Key news
- The Hain Celestial Group Inc. - Key offerings
- The Hain Celestial Group Inc. - Segment focus
- SWOT

16 Appendix

16.1 Scope of the report
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations