PUBLISHER: Orion Market Research | PRODUCT CODE: 1826592
PUBLISHER: Orion Market Research | PRODUCT CODE: 1826592
UK Green Tea Market Size, Share and Trends Analysis Report by Format (Ready-to-Drink, Loose Tea Powder, and Tea Bags), and by Nature (Organic and Conventional), Forecast Period (2025-2035)
Industry Overview
UK green tea market was valued at $1,150 million in 2024 and is projected to reach $2,230 million by 2035, growing at a CAGR of 6.3% during the forecast period (2025-2035). UK green tea market has increased owing to the increased popularity of alternative, healthier drinks among consumers. In particular, the increased consumer awareness of the health benefits of green tea and its antioxidant properties has contributed to the growth of green tea. Consumer awareness of green tea's antioxidant content and health benefits has contributed to the growth of green tea. Retailers are responding to this market opportunity and expanding lines of green tea in supermarkets, specialty stores, and websites, growing into unique flavors and packaging formats that are convenient. The growth of the unique flavors and convenience formats of this product has broad acceptance.
Market Dynamics
Increased Emphasis on Organic Options
Expanded emphasis on organic green tea is observed, as health-conscious consumers prefer products that have minimal chemical interference. In the UK, companies like Clipper Teas have expanded their organic-certified product lines to meet this demand, indicating that there is a greater drive towards clean-label drinks overall.
Diversification of Ready-to-Drink Formats
Ready-to-drink (RTD) style green tea drinks, especially among busy city office workers and young consumers desiring convenience, are growing in popularity. Innocent Drinks is one of the brands entering this space with green tea-infused drinks that are designed for contemporary lifestyle needs. This emerging trend is altering consumer behavior toward these products at a slow, though continuous pace.
Market Segmentation
Tea Bags Segment to Lead the Market with the Largest Share
Green tea is growing solidly, and has grown popular in the UK, particularly in tea bags, with the convenience and ease of preparation driving strong usage throughout the home. Many companies, such as Twinings, have introduced a selection of green tea bag products to accommodate multiple tastes. The inclusion of fruit-added blends and the use of tea bags is attracting attention from some younger age categories. The movement to single-brew products represents an increasing reliance on packaged products. Broadly, tea bags continue to be a key driver of category expansion in the green tea market.
Conventional: A Key Segment in Market Growth
Traditional green tea continues to maintain a leading share within the UK market based on its availability and competitive pricing. A significant part of consumers opt for traditional varieties for daily use, and consequently, it is a volume-driven category. Brands like Tetley have been proactively catering to traditional green tea brands to target a large customer base. The reason for the product's affordability enables penetration in both urban and semi-urban areas. The conventional product range is being converged by retailers through supermarkets and websites. This sustained demand underscores the steady role of conventional offerings in market growth.
The major companies operating in the UK green tea market include Associated British Foods Plc, Bettys & Taylors Group Ltd., Nestle S.A., Tata Consumer Products Ltd., and Unilever Group, among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.
Recent Developments