Courseware Market In US 2026-2030

Description

The courseware market in us is forecasted to grow by USD 1172.6 mn during 2025-2030, accelerating at a CAGR of 5.2% during the forecast period. The report on the courseware market in us provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by evolved learning and education landscape, growing demand for digital courseware, growth in use of adaptive courseware products.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year	2026
End Year	2030
Series Year	2026-2030
Growth Momentum	Accelerate
YOY 2026	4.9%
CAGR	5.2%
Incremental Value	$1172.6 mn

Technavio's courseware market in us is segmented as below:

By End-User

K12
Higher education
Corporate

By Deployment

Cloud
On-premises

By Content Type

Digital textbooks
Interactive modules
Assessment and microlearning

By Delivery

Web platforms
Mobile applications

Geography

North America
- US

This study identifies the growth of microlearning paradigm as one of the prime reasons driving the courseware market in us growth during the next few years. Also, rise in use of customized courseware and growing gamification in online courses will lead to sizable demand in the market.

The report on the courseware market in us covers the following areas:

Courseware market in us sizing
Courseware market in us forecast
Courseware market in us industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading courseware market in us vendors that include American Heart Association, Arizona State University, Ascend Learning LLC, Cambridge University Press, Carnegie Mellon University, Cengage Learning Holdings, Connect For Education Inc., Hackett Publishing Co., Hawkes Learning LLC, John Wiley and Sons Inc., Labster Group ApS, Lumen Learning Inc., McGraw Hill LLC, Method Learning, MindEdge Inc., Pearson Plc, Realizeit, Rice University, VitalSource Technologies LLC, Yale University. Also, the courseware market in us analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR75092

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Deployment
- Executive Summary - Chart on Market Segmentation by Content Type
- Executive Summary - Chart on Market Segmentation by Delivery
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030

3 Market Landscape

3.1 Market ecosystem
- Chart on Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Chart on Market characteristics analysis
3.3 Value chain analysis
- Chart on Value chain analysis

4 Market Sizing

4.1 Market definition
- Data Table on Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

5.1 Courseware Market in US 2020 - 2024
- Historic Market Size - Data Table on Courseware Market in US 2020 - 2024 ($ million)
5.2 End-user segment analysis 2020 - 2024
- Historic Market Size - End-user Segment 2020 - 2024 ($ million)
5.3 Deployment segment analysis 2020 - 2024
- Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
5.4 Content Type segment analysis 2020 - 2024
- Historic Market Size - Content Type Segment 2020 - 2024 ($ million)
5.5 Delivery segment analysis 2020 - 2024
- Historic Market Size - Delivery Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

6.1 The AI impact on Courseware Market in US

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition
- Chart on Market condition - Five forces 2025 and 2030

8 Market Segmentation by End-user

8.1 Market segments
- Chart on End-user - Market share 2025-2030 (%)
- Data Table on End-user - Market share 2025-2030 (%)
8.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
8.3 K12 - Market size and forecast 2025-2030
- Chart on K12 - Market size and forecast 2025-2030 ($ million)
- Data Table on K12 - Market size and forecast 2025-2030 ($ million)
- Chart on K12 - Year-over-year growth 2025-2030 (%)
- Data Table on K12 - Year-over-year growth 2025-2030 (%)
8.4 Higher education - Market size and forecast 2025-2030
- Chart on Higher education - Market size and forecast 2025-2030 ($ million)
- Data Table on Higher education - Market size and forecast 2025-2030 ($ million)
- Chart on Higher education - Year-over-year growth 2025-2030 (%)
- Data Table on Higher education - Year-over-year growth 2025-2030 (%)
8.5 Corporate - Market size and forecast 2025-2030
- Chart on Corporate - Market size and forecast 2025-2030 ($ million)
- Data Table on Corporate - Market size and forecast 2025-2030 ($ million)
- Chart on Corporate - Year-over-year growth 2025-2030 (%)
- Data Table on Corporate - Year-over-year growth 2025-2030 (%)
8.6 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)

9 Market Segmentation by Deployment

9.1 Market segments
- Chart on Deployment - Market share 2025-2030 (%)
- Data Table on Deployment - Market share 2025-2030 (%)
9.2 Comparison by Deployment
- Chart on Comparison by Deployment
- Data Table on Comparison by Deployment
9.3 Cloud - Market size and forecast 2025-2030
- Chart on Cloud - Market size and forecast 2025-2030 ($ million)
- Data Table on Cloud - Market size and forecast 2025-2030 ($ million)
- Chart on Cloud - Year-over-year growth 2025-2030 (%)
- Data Table on Cloud - Year-over-year growth 2025-2030 (%)
9.4 On-premises - Market size and forecast 2025-2030
- Chart on On-premises - Market size and forecast 2025-2030 ($ million)
- Data Table on On-premises - Market size and forecast 2025-2030 ($ million)
- Chart on On-premises - Year-over-year growth 2025-2030 (%)
- Data Table on On-premises - Year-over-year growth 2025-2030 (%)
9.5 Market opportunity by Deployment
- Market opportunity by Deployment ($ million)
- Data Table on Market opportunity by Deployment ($ million)

10 Market Segmentation by Content Type

10.1 Market segments
- Chart on Content Type - Market share 2025-2030 (%)
- Data Table on Content Type - Market share 2025-2030 (%)
10.2 Comparison by Content Type
- Chart on Comparison by Content Type
- Data Table on Comparison by Content Type
10.3 Digital textbooks - Market size and forecast 2025-2030
- Chart on Digital textbooks - Market size and forecast 2025-2030 ($ million)
- Data Table on Digital textbooks - Market size and forecast 2025-2030 ($ million)
- Chart on Digital textbooks - Year-over-year growth 2025-2030 (%)
- Data Table on Digital textbooks - Year-over-year growth 2025-2030 (%)
10.4 Interactive modules - Market size and forecast 2025-2030
- Chart on Interactive modules - Market size and forecast 2025-2030 ($ million)
- Data Table on Interactive modules - Market size and forecast 2025-2030 ($ million)
- Chart on Interactive modules - Year-over-year growth 2025-2030 (%)
- Data Table on Interactive modules - Year-over-year growth 2025-2030 (%)
10.5 Assessment and microlearning - Market size and forecast 2025-2030
- Chart on Assessment and microlearning - Market size and forecast 2025-2030 ($ million)
- Data Table on Assessment and microlearning - Market size and forecast 2025-2030 ($ million)
- Chart on Assessment and microlearning - Year-over-year growth 2025-2030 (%)
- Data Table on Assessment and microlearning - Year-over-year growth 2025-2030 (%)
10.6 Market opportunity by Content Type
- Market opportunity by Content Type ($ million)
- Data Table on Market opportunity by Content Type ($ million)

11 Market Segmentation by Delivery

11.1 Market segments
- Chart on Delivery - Market share 2025-2030 (%)
- Data Table on Delivery - Market share 2025-2030 (%)
11.2 Comparison by Delivery
- Chart on Comparison by Delivery
- Data Table on Comparison by Delivery
11.3 Web platforms - Market size and forecast 2025-2030
- Chart on Web platforms - Market size and forecast 2025-2030 ($ million)
- Data Table on Web platforms - Market size and forecast 2025-2030 ($ million)
- Chart on Web platforms - Year-over-year growth 2025-2030 (%)
- Data Table on Web platforms - Year-over-year growth 2025-2030 (%)
11.4 Mobile applications - Market size and forecast 2025-2030
- Chart on Mobile applications - Market size and forecast 2025-2030 ($ million)
- Data Table on Mobile applications - Market size and forecast 2025-2030 ($ million)
- Chart on Mobile applications - Year-over-year growth 2025-2030 (%)
- Data Table on Mobile applications - Year-over-year growth 2025-2030 (%)
11.5 Market opportunity by Delivery
- Market opportunity by Delivery ($ million)
- Data Table on Market opportunity by Delivery ($ million)

12 Customer Landscape

12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Drivers, Challenges, and Opportunity

13.1 Market drivers
- Evolved learning and education landscape
- Growing demand for digital courseware
- Growth in use of adaptive courseware products
13.2 Market challenges
- Competition from MOOCs
- Increase in development cost associated with e-learning courseware
- Several challenges associated with development of courseware materials
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
13.4 Market opportunities
- Growth of microlearning paradigm
- Rise in use of customized courseware
- Growing gamification in online courses

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 American Heart Association
- American Heart Association - Overview
- American Heart Association - Product / Service
- American Heart Association - Key offerings
- SWOT
15.5 Ascend Learning LLC
- Ascend Learning LLC - Overview
- Ascend Learning LLC - Product / Service
- Ascend Learning LLC - Key offerings
- SWOT
15.6 Cambridge University Press
- Cambridge University Press - Overview
- Cambridge University Press - Product / Service
- Cambridge University Press - Key offerings
- SWOT
15.7 Carnegie Mellon University
- Carnegie Mellon University - Overview
- Carnegie Mellon University - Product / Service
- Carnegie Mellon University - Key offerings
- SWOT
15.8 Cengage Learning Holdings
- Cengage Learning Holdings - Overview
- Cengage Learning Holdings - Business segments
- Cengage Learning Holdings - Key offerings
- Cengage Learning Holdings - Segment focus
- SWOT
15.9 Connect For Education Inc.
- Connect For Education Inc. - Overview
- Connect For Education Inc. - Product / Service
- Connect For Education Inc. - Key offerings
- SWOT
15.10 Hackett Publishing Co.
- Hackett Publishing Co. - Overview
- Hackett Publishing Co. - Product / Service
- Hackett Publishing Co. - Key offerings
- SWOT
15.11 Hawkes Learning LLC
- Hawkes Learning LLC - Overview
- Hawkes Learning LLC - Product / Service
- Hawkes Learning LLC - Key offerings
- SWOT
15.12 John Wiley and Sons Inc.
- John Wiley and Sons Inc. - Overview
- John Wiley and Sons Inc. - Business segments
- John Wiley and Sons Inc. - Key offerings
- John Wiley and Sons Inc. - Segment focus
- SWOT
15.13 Lumen Learning Inc.
- Lumen Learning Inc. - Overview
- Lumen Learning Inc. - Product / Service
- Lumen Learning Inc. - Key offerings
- SWOT
15.14 McGraw Hill LLC
- McGraw Hill LLC - Overview
- McGraw Hill LLC - Product / Service
- McGraw Hill LLC - Key news
- McGraw Hill LLC - Key offerings
- SWOT
15.15 Method Learning
- Method Learning - Overview
- Method Learning - Product / Service
- Method Learning - Key offerings
- SWOT
15.16 Pearson Plc
- Pearson Plc - Overview
- Pearson Plc - Business segments
- Pearson Plc - Key news
- Pearson Plc - Key offerings
- Pearson Plc - Segment focus
- SWOT
15.17 Rice University
- Rice University - Overview
- Rice University - Product / Service
- Rice University - Key offerings
- SWOT
15.18 Yale University
- Yale University - Overview
- Yale University - Product / Service
- Yale University - Key offerings
- SWOT

16 Appendix

16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations