Global Direct-To-Consumer Genetic Testing Market 2026-2030

Description

The global direct-to-consumer genetic testing market is forecasted to grow by USD 1585.9 mn during 2025-2030, accelerating at a CAGR of 13.4% during the forecast period. The report on the global direct-to-consumer genetic testing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing consumer awareness and demand for personalized health solutions, technological advancements in genomic sequencing and bioinformatics, increasing accessibility and affordability.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year	2026
End Year	2030
Series Year	2026-2030
Growth Momentum	Accelerate
YOY 2026	12.4%
CAGR	13.4%
Incremental Value	$1585.9 mn

Technavio's global direct-to-consumer genetic testing market is segmented as below:

By Service

Diagnostic screening
Prenatal newborn screening and pre-implantation diagnosis
Relationship testing
Others

By Distribution Channel

Online platform
OTC

By Technology

Single nucleotide polymorphism chips
Targeted analysis
Whole genome sequencing
Others

Geography

North America
- US
- Canada
- Mexico
Europe
- UK
- Germany
- France
- Italy
- Spain
- The Netherlands
Asia
Rest of World (ROW)
Rest of World (ROW)

This study identifies the integration with personalized wellness and lifestyle platforms as one of the prime reasons driving the global direct-to-consumer genetic testing market growth during the next few years. Also, expansion into specialized and niche applications and increased adoption of whole exome and whole genome sequencing will lead to sizable demand in the market.

The report on the global direct-to-consumer genetic testing market covers the following areas:

Global direct-to-consumer genetic testing market sizing
Global direct-to-consumer genetic testing market forecast
Global direct-to-consumer genetic testing market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global direct-to-consumer genetic testing market vendors that include 23andMe Holding Co., African Ancestry Inc., Ancestry, BeiGene Ltd., CircleDNA, Color Health Inc., CRI Genetics LLC, Dante Labs Inc., DNA Complete, EasyDNA, Gene By Gene Ltd., GenePlanet, Helix OpCo LLC, Karmagene Ltd., Living DNA Ltd., Mapmygenome India Ltd., MyHeritage Ltd., TellmeGen, Xcode Life Sciences Pvt. Ltd.. Also, the global direct-to-consumer genetic testing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR45124

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Service
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Technology
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Chart on Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Chart on Overview on factors of disruption
2.4 Impact of drivers and challenges
- Chart on Impact of drivers and challenges in 2025 and 2030

3 Market Landscape

3.1 Market ecosystem
- Chart on Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Chart on Market characteristics analysis
3.3 Value chain analysis
- Chart on Value chain analysis

4 Market Sizing

4.1 Market definition
- Data Table on Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030
- Chart on Global - Market size and forecast 2025-2030 ($ million)
- Data Table on Global - Market size and forecast 2025-2030 ($ million)
- Chart on Global Market: Year-over-year growth 2025-2030 (%)
- Data Table on Global Market: Year-over-year growth 2025-2030 (%)

5 Historic Market Size

5.1 Global Direct-To-Consumer Genetic Testing Market 2020 - 2024
- Historic Market Size - Data Table on Global Direct-To-Consumer Genetic Testing Market 2020 - 2024 ($ million)
5.2 Service segment analysis 2020 - 2024
- Historic Market Size - Service Segment 2020 - 2024 ($ million)
5.3 Distribution Channel segment analysis 2020 - 2024
- Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
5.4 Technology segment analysis 2020 - 2024
- Historic Market Size - Technology Segment 2020 - 2024 ($ million)
5.5 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ million)
5.6 Country segment analysis 2020 - 2024
- Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

6.1 Impact of AI on global direct-to-consumer genetic testing market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition
- Chart on Market condition - Five forces 2025 and 2030

8 Market Segmentation by Service

8.1 Market segments
- Chart on Service - Market share 2025-2030 (%)
- Data Table on Service - Market share 2025-2030 (%)
8.2 Comparison by Service
- Chart on Comparison by Service
- Data Table on Comparison by Service
8.3 Diagnostic screening - Market size and forecast 2025-2030
- Chart on Diagnostic screening - Market size and forecast 2025-2030 ($ million)
- Data Table on Diagnostic screening - Market size and forecast 2025-2030 ($ million)
- Chart on Diagnostic screening - Year-over-year growth 2025-2030 (%)
- Data Table on Diagnostic screening - Year-over-year growth 2025-2030 (%)
8.4 Prenatal newborn screening and pre-implantation diagnosis - Market size and forecast 2025-2030
- Chart on Prenatal newborn screening and pre-implantation diagnosis - Market size and forecast 2025-2030 ($ million)
- Data Table on Prenatal newborn screening and pre-implantation diagnosis - Market size and forecast 2025-2030 ($ million)
- Chart on Prenatal newborn screening and pre-implantation diagnosis - Year-over-year growth 2025-2030 (%)
- Data Table on Prenatal newborn screening and pre-implantation diagnosis - Year-over-year growth 2025-2030 (%)
8.5 Relationship testing - Market size and forecast 2025-2030
- Chart on Relationship testing - Market size and forecast 2025-2030 ($ million)
- Data Table on Relationship testing - Market size and forecast 2025-2030 ($ million)
- Chart on Relationship testing - Year-over-year growth 2025-2030 (%)
- Data Table on Relationship testing - Year-over-year growth 2025-2030 (%)
8.6 Others - Market size and forecast 2025-2030
- Chart on Others - Market size and forecast 2025-2030 ($ million)
- Data Table on Others - Market size and forecast 2025-2030 ($ million)
- Chart on Others - Year-over-year growth 2025-2030 (%)
- Data Table on Others - Year-over-year growth 2025-2030 (%)
8.7 Market opportunity by Service
- Market opportunity by Service ($ million)
- Data Table on Market opportunity by Service ($ million)

9 Market Segmentation by Distribution Channel

9.1 Market segments
- Chart on Distribution Channel - Market share 2025-2030 (%)
- Data Table on Distribution Channel - Market share 2025-2030 (%)
9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
9.3 Online platform - Market size and forecast 2025-2030
- Chart on Online platform - Market size and forecast 2025-2030 ($ million)
- Data Table on Online platform - Market size and forecast 2025-2030 ($ million)
- Chart on Online platform - Year-over-year growth 2025-2030 (%)
- Data Table on Online platform - Year-over-year growth 2025-2030 (%)
9.4 OTC - Market size and forecast 2025-2030
- Chart on OTC - Market size and forecast 2025-2030 ($ million)
- Data Table on OTC - Market size and forecast 2025-2030 ($ million)
- Chart on OTC - Year-over-year growth 2025-2030 (%)
- Data Table on OTC - Year-over-year growth 2025-2030 (%)
9.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)

10 Market Segmentation by Technology

10.1 Market segments
- Chart on Technology - Market share 2025-2030 (%)
- Data Table on Technology - Market share 2025-2030 (%)
10.2 Comparison by Technology
- Chart on Comparison by Technology
- Data Table on Comparison by Technology
10.3 Single nucleotide polymorphism chips - Market size and forecast 2025-2030
- Chart on Single nucleotide polymorphism chips - Market size and forecast 2025-2030 ($ million)
- Data Table on Single nucleotide polymorphism chips - Market size and forecast 2025-2030 ($ million)
- Chart on Single nucleotide polymorphism chips - Year-over-year growth 2025-2030 (%)
- Data Table on Single nucleotide polymorphism chips - Year-over-year growth 2025-2030 (%)
10.4 Targeted analysis - Market size and forecast 2025-2030
- Chart on Targeted analysis - Market size and forecast 2025-2030 ($ million)
- Data Table on Targeted analysis - Market size and forecast 2025-2030 ($ million)
- Chart on Targeted analysis - Year-over-year growth 2025-2030 (%)
- Data Table on Targeted analysis - Year-over-year growth 2025-2030 (%)
10.5 Whole genome sequencing - Market size and forecast 2025-2030
- Chart on Whole genome sequencing - Market size and forecast 2025-2030 ($ million)
- Data Table on Whole genome sequencing - Market size and forecast 2025-2030 ($ million)
- Chart on Whole genome sequencing - Year-over-year growth 2025-2030 (%)
- Data Table on Whole genome sequencing - Year-over-year growth 2025-2030 (%)
10.6 Others - Market size and forecast 2025-2030
- Chart on Others - Market size and forecast 2025-2030 ($ million)
- Data Table on Others - Market size and forecast 2025-2030 ($ million)
- Chart on Others - Year-over-year growth 2025-2030 (%)
- Data Table on Others - Year-over-year growth 2025-2030 (%)
10.7 Market opportunity by Technology
- Market opportunity by Technology ($ million)
- Data Table on Market opportunity by Technology ($ million)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
- Chart on Market share by geography 2025-2030 (%)
- Data Table on Market share by geography 2025-2030 (%)
12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
12.3 North America - Market size and forecast 2025-2030
- Chart on North America - Market size and forecast 2025-2030 ($ million)
- Data Table on North America - Market size and forecast 2025-2030 ($ million)
- Chart on North America - Year-over-year growth 2025-2030 (%)
- Data Table on North America - Year-over-year growth 2025-2030 (%)
- Chart on Regional Comparison - North America
- Data Table on Regional Comparison - North America
- 12.3.1 US - Market size and forecast 2025-2030
  - Chart on US - Market size and forecast 2025-2030 ($ million)
  - Data Table on US - Market size and forecast 2025-2030 ($ million)
  - Chart on US - Year-over-year growth 2025-2030 (%)
  - Data Table on US - Year-over-year growth 2025-2030 (%)
- 12.3.2 Canada - Market size and forecast 2025-2030
  - Chart on Canada - Market size and forecast 2025-2030 ($ million)
  - Data Table on Canada - Market size and forecast 2025-2030 ($ million)
  - Chart on Canada - Year-over-year growth 2025-2030 (%)
  - Data Table on Canada - Year-over-year growth 2025-2030 (%)
- 12.3.3 Mexico - Market size and forecast 2025-2030
  - Chart on Mexico - Market size and forecast 2025-2030 ($ million)
  - Data Table on Mexico - Market size and forecast 2025-2030 ($ million)
  - Chart on Mexico - Year-over-year growth 2025-2030 (%)
  - Data Table on Mexico - Year-over-year growth 2025-2030 (%)
12.4 Europe - Market size and forecast 2025-2030
- Chart on Europe - Market size and forecast 2025-2030 ($ million)
- Data Table on Europe - Market size and forecast 2025-2030 ($ million)
- Chart on Europe - Year-over-year growth 2025-2030 (%)
- Data Table on Europe - Year-over-year growth 2025-2030 (%)
- Chart on Regional Comparison - Europe
- Data Table on Regional Comparison - Europe
- 12.4.1 UK - Market size and forecast 2025-2030
  - Chart on UK - Market size and forecast 2025-2030 ($ million)
  - Data Table on UK - Market size and forecast 2025-2030 ($ million)
  - Chart on UK - Year-over-year growth 2025-2030 (%)
  - Data Table on UK - Year-over-year growth 2025-2030 (%)
- 12.4.2 Germany - Market size and forecast 2025-2030
  - Chart on Germany - Market size and forecast 2025-2030 ($ million)
  - Data Table on Germany - Market size and forecast 2025-2030 ($ million)
  - Chart on Germany - Year-over-year growth 2025-2030 (%)
  - Data Table on Germany - Year-over-year growth 2025-2030 (%)
- 12.4.3 France - Market size and forecast 2025-2030
  - Chart on France - Market size and forecast 2025-2030 ($ million)
  - Data Table on France - Market size and forecast 2025-2030 ($ million)
  - Chart on France - Year-over-year growth 2025-2030 (%)
  - Data Table on France - Year-over-year growth 2025-2030 (%)
- 12.4.4 Italy - Market size and forecast 2025-2030
  - Chart on Italy - Market size and forecast 2025-2030 ($ million)
  - Data Table on Italy - Market size and forecast 2025-2030 ($ million)
  - Chart on Italy - Year-over-year growth 2025-2030 (%)
  - Data Table on Italy - Year-over-year growth 2025-2030 (%)
- 12.4.5 Spain - Market size and forecast 2025-2030
  - Chart on Spain - Market size and forecast 2025-2030 ($ million)
  - Data Table on Spain - Market size and forecast 2025-2030 ($ million)
  - Chart on Spain - Year-over-year growth 2025-2030 (%)
  - Data Table on Spain - Year-over-year growth 2025-2030 (%)
- 12.4.6 The Netherlands - Market size and forecast 2025-2030
  - Chart on The Netherlands - Market size and forecast 2025-2030 ($ million)
  - Data Table on The Netherlands - Market size and forecast 2025-2030 ($ million)
  - Chart on The Netherlands - Year-over-year growth 2025-2030 (%)
  - Data Table on The Netherlands - Year-over-year growth 2025-2030 (%)
12.5 Asia - Market size and forecast 2025-2030
- Chart on Asia - Market size and forecast 2025-2030 ($ million)
- Data Table on Asia - Market size and forecast 2025-2030 ($ million)
- Chart on Asia - Year-over-year growth 2025-2030 (%)
- Data Table on Asia - Year-over-year growth 2025-2030 (%)
- Chart on Regional Comparison - Asia
- Data Table on Regional Comparison - Asia
- 12.5.1 China - Market size and forecast 2025-2030
  - Chart on China - Market size and forecast 2025-2030 ($ million)
  - Data Table on China - Market size and forecast 2025-2030 ($ million)
  - Chart on China - Year-over-year growth 2025-2030 (%)
  - Data Table on China - Year-over-year growth 2025-2030 (%)
- 12.5.2 Japan - Market size and forecast 2025-2030
  - Chart on Japan - Market size and forecast 2025-2030 ($ million)
  - Data Table on Japan - Market size and forecast 2025-2030 ($ million)
  - Chart on Japan - Year-over-year growth 2025-2030 (%)
  - Data Table on Japan - Year-over-year growth 2025-2030 (%)
- 12.5.3 South Korea - Market size and forecast 2025-2030
  - Chart on South Korea - Market size and forecast 2025-2030 ($ million)
  - Data Table on South Korea - Market size and forecast 2025-2030 ($ million)
  - Chart on South Korea - Year-over-year growth 2025-2030 (%)
  - Data Table on South Korea - Year-over-year growth 2025-2030 (%)
- 12.5.4 India - Market size and forecast 2025-2030
  - Chart on India - Market size and forecast 2025-2030 ($ million)
  - Data Table on India - Market size and forecast 2025-2030 ($ million)
  - Chart on India - Year-over-year growth 2025-2030 (%)
  - Data Table on India - Year-over-year growth 2025-2030 (%)
- 12.5.5 Indonesia - Market size and forecast 2025-2030
  - Chart on Indonesia - Market size and forecast 2025-2030 ($ million)
  - Data Table on Indonesia - Market size and forecast 2025-2030 ($ million)
  - Chart on Indonesia - Year-over-year growth 2025-2030 (%)
  - Data Table on Indonesia - Year-over-year growth 2025-2030 (%)
- 12.5.6 Thailand - Market size and forecast 2025-2030
- Chart on Thailand - Market size and forecast 2025-2030 ($ million)
- Data Table on Thailand - Market size and forecast 2025-2030 ($ million)
- Chart on Thailand - Year-over-year growth 2025-2030 (%)
- Data Table on Thailand - Year-over-year growth 2025-2030 (%)
12.6 Rest of World (ROW) - Market size and forecast 2025-2030
- Chart on Rest of World (ROW) - Market size and forecast 2025-2030 ($ million)
- Data Table on Rest of World (ROW) - Market size and forecast 2025-2030 ($ million)
- Chart on Rest of World (ROW) - Year-over-year growth 2025-2030 (%)
- Data Table on Rest of World (ROW) - Year-over-year growth 2025-2030 (%)
- Chart on Regional Comparison - Rest of World (ROW)
- Data Table on Regional Comparison - Rest of World (ROW)
- 12.6.1 Brazil - Market size and forecast 2025-2030
  - Chart on Brazil - Market size and forecast 2025-2030 ($ million)
  - Data Table on Brazil - Market size and forecast 2025-2030 ($ million)
  - Chart on Brazil - Year-over-year growth 2025-2030 (%)
  - Data Table on Brazil - Year-over-year growth 2025-2030 (%)
- 12.6.2 Argentina - Market size and forecast 2025-2030
  - Chart on Argentina - Market size and forecast 2025-2030 ($ million)
  - Data Table on Argentina - Market size and forecast 2025-2030 ($ million)
  - Chart on Argentina - Year-over-year growth 2025-2030 (%)
  - Data Table on Argentina - Year-over-year growth 2025-2030 (%)
- 12.6.3 Colombia - Market size and forecast 2025-2030
- Chart on Colombia - Market size and forecast 2025-2030 ($ million)
- Data Table on Colombia - Market size and forecast 2025-2030 ($ million)
- Chart on Colombia - Year-over-year growth 2025-2030 (%)
- Data Table on Colombia - Year-over-year growth 2025-2030 (%)
- 12.6.4 South Africa - Market size and forecast 2025-2030
  - Chart on South Africa - Market size and forecast 2025-2030 ($ million)
  - Data Table on South Africa - Market size and forecast 2025-2030 ($ million)
  - Chart on South Africa - Year-over-year growth 2025-2030 (%)
  - Data Table on South Africa - Year-over-year growth 2025-2030 (%)
- 12.6.5 UAE - Market size and forecast 2025-2030
  - Chart on UAE - Market size and forecast 2025-2030 ($ million)
  - Data Table on UAE - Market size and forecast 2025-2030 ($ million)
  - Chart on UAE - Year-over-year growth 2025-2030 (%)
  - Data Table on UAE - Year-over-year growth 2025-2030 (%)
- 12.6.6 Turkey - Market size and forecast 2025-2030
  - Chart on Turkey - Market size and forecast 2025-2030 ($ million)
  - Data Table on Turkey - Market size and forecast 2025-2030 ($ million)
  - Chart on Turkey - Year-over-year growth 2025-2030 (%)
  - Data Table on Turkey - Year-over-year growth 2025-2030 (%)
- 12.6.7 Saudi Arabia - Market size and forecast 2025-2030
  - Chart on Saudi Arabia - Market size and forecast 2025-2030 ($ million)
  - Data Table on Saudi Arabia - Market size and forecast 2025-2030 ($ million)
  - Chart on Saudi Arabia - Year-over-year growth 2025-2030 (%)
  - Data Table on Saudi Arabia - Year-over-year growth 2025-2030 (%)
- 12.6.8 Israel - Market size and forecast 2025-2030
  - Chart on Israel - Market size and forecast 2025-2030 ($ million)
  - Data Table on Israel - Market size and forecast 2025-2030 ($ million)
  - Chart on Israel - Year-over-year growth 2025-2030 (%)
  - Data Table on Israel - Year-over-year growth 2025-2030 (%)
12.7 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

13.1 Market drivers
- Increasing consumer awareness and demand for personalized health solutions
- Technological advancements in genomic sequencing and bioinformatics
- Increasing accessibility and affordability
13.2 Market challenges
- Regulatory complexities and ethical concerns
- Data privacy and security risks
- Limited clinical utility and potential for misinterpretation
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
13.4 Market opportunities
- Integration with personalized wellness and lifestyle platforms
- Expansion into specialized and niche applications
- Increased adoption of whole exome and whole genome sequencing

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 23andMe Holding Co.
- 23andMe Holding Co. - Overview
- 23andMe Holding Co. - Business segments
- 23andMe Holding Co. - Key offerings
- 23andMe Holding Co. - Segment focus
- SWOT
15.5 African Ancestry Inc.
- African Ancestry Inc. - Overview
- African Ancestry Inc. - Product / Service
- African Ancestry Inc. - Key offerings
- SWOT
15.6 Ancestry
- Ancestry - Overview
- Ancestry - Product / Service
- Ancestry - Key offerings
- SWOT
15.7 CircleDNA
- CircleDNA - Overview
- CircleDNA - Product / Service
- CircleDNA - Key offerings
- SWOT
15.8 Color Health Inc.
- Color Health Inc. - Overview
- Color Health Inc. - Product / Service
- Color Health Inc. - Key offerings
- SWOT
15.9 CRI Genetics LLC
- CRI Genetics LLC - Overview
- CRI Genetics LLC - Product / Service
- CRI Genetics LLC - Key offerings
- SWOT
15.10 Dante Labs Inc.
- Dante Labs Inc. - Overview
- Dante Labs Inc. - Product / Service
- Dante Labs Inc. - Key offerings
- SWOT
15.11 EasyDNA
- EasyDNA - Overview
- EasyDNA - Product / Service
- EasyDNA - Key offerings
- SWOT
15.12 Gene By Gene Ltd.
- Gene By Gene Ltd. - Overview
- Gene By Gene Ltd. - Product / Service
- Gene By Gene Ltd. - Key offerings
- SWOT
15.13 GenePlanet
- GenePlanet - Overview
- GenePlanet - Product / Service
- GenePlanet - Key offerings
- SWOT
15.14 Helix OpCo LLC
- Helix OpCo LLC - Overview
- Helix OpCo LLC - Product / Service
- Helix OpCo LLC - Key offerings
- SWOT
15.15 Living DNA Ltd.
- Living DNA Ltd. - Overview
- Living DNA Ltd. - Product / Service
- Living DNA Ltd. - Key offerings
- SWOT
15.16 Mapmygenome India Ltd.
- Mapmygenome India Ltd. - Overview
- Mapmygenome India Ltd. - Product / Service
- Mapmygenome India Ltd. - Key offerings
- SWOT
15.17 MyHeritage Ltd.
- MyHeritage Ltd. - Overview
- MyHeritage Ltd. - Product / Service
- MyHeritage Ltd. - Key offerings
- SWOT
15.18 TellmeGen
- TellmeGen - Overview
- TellmeGen - Product / Service
- TellmeGen - Key offerings
- SWOT

16 Appendix

16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations