PUBLISHER: TechNavio | PRODUCT CODE: 1915393
PUBLISHER: TechNavio | PRODUCT CODE: 1915393
Global Location Analytics Tools Market 2025-2029
The global location analytics tools market is forecasted to grow by USD 21201.9 mn during 2024-2029, accelerating at a CAGR of 17.3% during the forecast period. The report on the global location analytics tools market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in awareness of location-enabled services, increasing use of location analytics in geo-targeted promotion, increasing number of acquisitions and partnerships.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
| Market Scope | |
|---|---|
| Base Year | 2025 |
| End Year | 2029 |
| Series Year | 2025-2029 |
| Growth Momentum | Accelerate |
| YOY 2025 | 16.2% |
| CAGR | 17.3% |
| Incremental Value | $21201.9 mn |
Technavio's global location analytics tools market is segmented as below:
By Type
- Outdoor location
- Indoor location
By End-User
- Transportation
- Retail
- BFSI
- Media and entertainment
- Others
By Component
- Software
- Services
Geography
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- The Netherlands
- Spain
- APAC
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Middle East and Africa
- UAE
- South Africa
- Turkey
- South America
- Brazil
- Argentina
- Colombia
- Rest of World (ROW)
This study identifies the ai-based location analytics as one of the prime reasons driving the global location analytics tools market growth during the next few years. Also, rise in IoT and need for real-time location analytics and growing popularity of location-based gaming will lead to sizable demand in the market.
The report on the global location analytics tools market covers the following areas:
- Global location analytics tools market sizing
- Global location analytics tools market forecast
- Global location analytics tools market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global location analytics tools market vendors that include Alphabet Inc., Alteryx Inc., CartoDB Inc., Cisco Systems Inc., Esri Global Inc., Foursquare Labs Inc., Galigeo SAS, GeoMoby Pty. Ltd., Infillion, InMarket Media LLC, IBM Corp., Kinetica DB Inc., Microsoft Corp., Oracle Corp., Pitney Bowes Inc., Precisely, Salesforce Inc., SAS Institute Inc., TomTom NV, Unacast. Also, the global location analytics tools market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Component
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- 2.3 Factors of disruption
- 2.4 Impact of drivers and challenges
3 Market Landscape
- 3.1 Market ecosystem
- 3.2 Market characteristics
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- 4.2 Market segment analysis
- Market segments
- 4.3 Market size 2024
- 4.4 Market outlook: Forecast for 2024-2029
5 Historic Market Size
- 5.1 Global Location Analytics Tools Market 2019 - 2023
- Historic Market Size - Data Table on Global Location Analytics Tools Market 2019 - 2023 ($ million)
- 5.2 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
- 5.3 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)
- 5.4 Component segment analysis 2019 - 2023
- Historic Market Size - Component Segment 2019 - 2023 ($ million)
- 5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
- 5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI in Global Location Analytics Tools Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
8 Market Segmentation by Type
- 8.1 Market segments
- 8.2 Comparison by Type
- 8.3 Outdoor location - Market size and forecast 2024-2029
- 8.4 Indoor location - Market size and forecast 2024-2029
- 8.5 Market opportunity by Type
- Market opportunity by Type ($ million)
9 Market Segmentation by End-user
- 9.1 Market segments
- 9.2 Comparison by End-user
- 9.3 Transportation - Market size and forecast 2024-2029
- 9.4 Retail - Market size and forecast 2024-2029
- 9.5 BFSI - Market size and forecast 2024-2029
- 9.6 Media and entertainment - Market size and forecast 2024-2029
- 9.7 Others - Market size and forecast 2024-2029
- 9.8 Market opportunity by End-user
- Market opportunity by End-user ($ million)
10 Market Segmentation by Component
- 10.1 Market segments
- 10.2 Comparison by Component
- 10.3 Software - Market size and forecast 2024-2029
- 10.4 Services - Market size and forecast 2024-2029
- 10.5 Market opportunity by Component
- Market opportunity by Component ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- 12.2 Geographic comparison
- 12.3 North America - Market size and forecast 2024-2029
- 12.3.1 US - Market size and forecast 2024-2029
- 12.3.2 Canada - Market size and forecast 2024-2029
- 12.3.3 Mexico - Market size and forecast 2024-2029
- 12.4 Europe - Market size and forecast 2024-2029
- 12.4.1 Germany - Market size and forecast 2024-2029
- 12.4.2 UK - Market size and forecast 2024-2029
- 12.4.3 France - Market size and forecast 2024-2029
- 12.4.4 Italy - Market size and forecast 2024-2029
- 12.4.5 The Netherlands - Market size and forecast 2024-2029
- 12.4.6 Spain - Market size and forecast 2024-2029
- 12.5 APAC - Market size and forecast 2024-2029
- 12.5.1 China - Market size and forecast 2024-2029
- 12.5.2 Japan - Market size and forecast 2024-2029
- 12.5.3 India - Market size and forecast 2024-2029
- 12.5.4 South Korea - Market size and forecast 2024-2029
- 12.5.5 Australia - Market size and forecast 2024-2029
- 12.5.6 Indonesia - Market size and forecast 2024-2029
- 12.6 Middle East and Africa - Market size and forecast 2024-2029
- 12.6.1 Saudi Arabia - Market size and forecast 2024-2029
- 12.6.2 UAE - Market size and forecast 2024-2029
- 12.6.3 South Africa - Market size and forecast 2024-2029
- 12.6.4 Israel - Market size and forecast 2024-2029
- 12.6.5 Turkey - Market size and forecast 2024-2029
- 12.7 South America - Market size and forecast 2024-2029
- 12.7.1 Brazil - Market size and forecast 2024-2029
- 12.7.2 Argentina - Market size and forecast 2024-2029
- 12.7.3 Colombia - Market size and forecast 2024-2029
- 12.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
13 Drivers, Challenges, and Opportunity
- 13.1 Market drivers
- Rise in awareness of location-enabled services
- Increasing use of location analytics in geo-targeted promotion
- Increasing number of acquisitions and partnerships
- 13.2 Market challenges
- Stringent government regulations for collecting location-based data
- Availability of open-source platforms
- Issues with data management and privacy
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 13.4 Market opportunities
- AI-based location analytics
- Rise in IoT and need for real-time location analytics
- Growing popularity of location-based gaming
14 Competitive Landscape
- 14.1 Overview
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.1 Companies profiled
- Companies covered
- 15.2 Company ranking index
- Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
- SWOT
- 15.5 Alteryx Inc.
- Alteryx Inc. - Overview
- Alteryx Inc. - Product / Service
- Alteryx Inc. - Key news
- Alteryx Inc. - Key offerings
- SWOT
- 15.6 CartoDB Inc.
- CartoDB Inc. - Overview
- CartoDB Inc. - Product / Service
- CartoDB Inc. - Key offerings
- SWOT
- 15.7 Cisco Systems Inc.
- Cisco Systems Inc. - Overview
- Cisco Systems Inc. - Business segments
- Cisco Systems Inc. - Key news
- Cisco Systems Inc. - Key offerings
- Cisco Systems Inc. - Segment focus
- SWOT
- 15.8 Esri Global Inc.
- Esri Global Inc. - Overview
- Esri Global Inc. - Product / Service
- Esri Global Inc. - Key offerings
- SWOT
- 15.9 Foursquare Labs Inc.
- Foursquare Labs Inc. - Overview
- Foursquare Labs Inc. - Product / Service
- Foursquare Labs Inc. - Key offerings
- SWOT
- 15.10 InMarket Media LLC
- InMarket Media LLC - Overview
- InMarket Media LLC - Product / Service
- InMarket Media LLC - Key offerings
- SWOT
- 15.11 IBM Corp.
- IBM Corp. - Overview
- IBM Corp. - Business segments
- IBM Corp. - Key news
- IBM Corp. - Key offerings
- IBM Corp. - Segment focus
- SWOT
- 15.12 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
- 15.13 Oracle Corp.
- Oracle Corp. - Overview
- Oracle Corp. - Business segments
- Oracle Corp. - Key news
- Oracle Corp. - Key offerings
- Oracle Corp. - Segment focus
- SWOT
- 15.14 Pitney Bowes Inc.
- Pitney Bowes Inc. - Overview
- Pitney Bowes Inc. - Business segments
- Pitney Bowes Inc. - Key news
- Pitney Bowes Inc. - Key offerings
- Pitney Bowes Inc. - Segment focus
- SWOT
- 15.15 Precisely
- Precisely - Overview
- Precisely - Product / Service
- Precisely - Key offerings
- SWOT
- 15.16 Salesforce Inc.
- Salesforce Inc. - Overview
- Salesforce Inc. - Product / Service
- Salesforce Inc. - Key news
- Salesforce Inc. - Key offerings
- SWOT
- 15.17 SAS Institute Inc.
- SAS Institute Inc. - Overview
- SAS Institute Inc. - Product / Service
- SAS Institute Inc. - Key news
- SAS Institute Inc. - Key offerings
- SWOT
- 15.18 Unacast
- Unacast - Overview
- Unacast - Product / Service
- Unacast - Key offerings
- SWOT
16 Appendix
- 16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- Research methodology
- 16.5 Data procurement
- Information sources
- 16.6 Data validation
- Data validation
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.8 Data synthesis
- Data synthesis
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
- List of abbreviations
