PUBLISHER: Roots Analysis | PRODUCT CODE: 1921894
PUBLISHER: Roots Analysis | PRODUCT CODE: 1921894
As per Roots Analysis, the global location analytics market size is estimated to grow from USD 25.92 billion in the current year USD 100.6 billion by 2035, at a CAGR of 14.52% during the forecast period, till 2035.

The opportunity for location analytics market has been distributed across the following segments:
Type of Component
Type of Location
Type of Deployment
Type of Application
Type of Vertical
Geographical Regions
Location Analytics Market: Growth and Trends
In the current surge of information, data has become an essential asset for business growth and enhancing customer experiences. Location-based analytics has emerged as a valuable tool that transforms geographical data into a guide for improved decision-making. This process involves analyzing and interpreting data tied to specific locations to extract actionable insights and inform decision-making. It merges geographic information with business data to discover patterns and trends that can streamline operations and enhance strategic planning across various sectors. Recently, the increasing demand for geospatial data, analytical tools, and data integration has propelled growth in the location analytics market. Consequently, the market is on the verge of a significant transformation with the rising adoption of global positioning system (GPS) technologies in vehicles, smartphones, and other mobile devices.
Furthermore, advancements in technologies such as cloud computing, IoT, artificial intelligence, and big data analytics are significantly expanding the scope of location analysis applications. Notably, the influence of IoT on enhancing location analytics is crucial, as it facilitates real-time data gathering from interconnected devices, boosting accuracy, predictive abilities, and actionable insights across industries. Similarly, the effect of big data on geographic insights is revolutionary, allowing businesses to process extensive amounts of spatial data and identify trends and patterns. As a result, owing to the above mentioned factors, the location analytics market is expected to grow significantly during the forecast period.
Location Analytics Market: Key Segments
Based on type of component, the global location analytics market is segmented into solution and service. According to our estimates, currently, the solutions segment captures the majority of the market share and this trend is unlikely to change in future. The increasing incorporation of software solutions with artificial intelligence, machine learning, IoT, and big data platforms that enhances analytical capabilities. As a result, software solutions offer a diverse range of geospatial analysis, mapping, real-time tracking, and predictive analytics that can be customized to fit the specific requirements of various industries.
However, the services segment is expected to grow at a higher CAGR during the forecast period. The intricate nature of location intelligence technologies necessitates specialized services for system integration, scaling, and maintenance. Therefore, the rising trend of outsourcing services, particularly among small and medium enterprises, is fueling the demand for these services.
Based on type of location, the global location analytics market is segmented into indoor and outdoor. According to our estimates, currently, the outdoor segment captures the majority of the market share. This can be attributed to the increasing adoption of GPS-enabled devices, particularly in the transport and logistics sectors for live monitoring. However, the indoor segment is expected to grow at a higher CAGR during the forecast period, due to the increasing necessity for accurate location-based services in enclosed spaces such as shopping centers, hospitals, airports, and manufacturing plants.
Based on type of deployment, the global location analytics market is segmented into cloud and on-premises. According to our estimates, currently, the cloud deployment segment captures the majority of the market share. This growth is primarily attributed to its scalability and flexibility that enables businesses to adjust resources according to their needs. However, the on-premises segment is expected to grow at a higher CAGR during the forecast period. This can be attributed to the fact that it meets the specific high-security needs and regulatory requirements of industries such as finance, healthcare, and government that handle sensitive data.
Based on type of application, the global location analytics market is segmented into customer experience management, emergency response management, remote location analytics, sales & marketing optimization, supply chain planning & optimization, and others. According to our estimates, currently, sales and marketing optimization captures the majority of the market share. This application is vital for businesses because it facilitates revenue growth, improves customer engagement, and enhances campaign effectiveness.
However, the remote location analytics segment is expected to grow at a higher CAGR during the forecast period. Remote location analytics enables organizations to track the precise location and condition of assets, vehicles, or equipment from a distance in real time. As a result, sectors such as transportation, logistics, and manufacturing are adopting these solutions to enhance operational efficiency and minimize asset losses.
Based on type of vertical, the global location analytics market is segmented into BFSI, government, healthcare, IT & telecom, manufacturing, retail, tourism and hospitality, transportation, and others. According to our estimates, currently, the retail sector captures the majority of the market share. This leading position is expected to persist, as retailers increasingly adopt location-based insights to improve operations and engage customers more effectively.
However, the transportation sector is expected to grow at a higher CAGR during the forecast period. This rise is largely due to the distinct advantages that solutions offer in areas such as route optimization, real-time fleet tracking, enhancing supply chain efficiency, and facilitating last-minute deliveries.
Based on geographical regions, the location analytics market is segmented into North America, Europe, Asia, Latin America, Middle East and North Africa, and the rest of the world. According to our estimates, currently North America captures the majority share of the market. However, the market in Asia is expected to grow at a higher CAGR during the forecast period. This continuous growth can be attributed to the increasing adoption of smartphones and IoT devices, which are significant uses of location analytics, generating new opportunities for organizations to leverage analytics for insights.
Additionally, the swift urbanization and smart city initiatives in China, India, and other Southeast Asian nations are driving market expansion, as these solutions are essential for urban planning, traffic management, and infrastructure development.
Location Analytics Market: Research Coverage
The report on the location analytics market features insights on various sections, including:
Key Questions Answered in this Report
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