Online Lingerie Market In India 2026-2030

Description

The online lingerie market in india is forecasted to grow by USD 717.4 mn during 2025-2030, accelerating at a CAGR of 11.7% during the forecast period. The report on the online lingerie market in india provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by expanding digital penetration and enhanced connectivity in tier 2 and tier 3 cities, evolving social perceptions and growing female financial independence, superior convenience, discretion, and product assortment of e-commerce.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year	2026
End Year	2030
Series Year	2026-2030
Growth Momentum	Accelerate
YOY 2026	10.7%
CAGR	11.7%
Incremental Value	$717.4 mn

Technavio's online lingerie market in india is segmented as below:

By Product

Bras
Knickers and panties
Others

By Type

Natural
Synthetic

By Material

Cotton
Satin
Muslin
Silk
Others

Geography

APAC
- India

This study identifies the ascendancy of inclusivity and body positivity movement as one of the prime reasons driving the online lingerie market in india growth during the next few years. Also, green revolution in intimate apparel in sustainability as core value and technological integration for hyper-personalized shopping experience will lead to sizable demand in the market.

The report on the online lingerie market in india covers the following areas:

Online lingerie market in india sizing
Online lingerie market in india forecast
Online lingerie market in india industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online lingerie market in india vendors that include Bodycare Creations Ltd., Da Intimo, Genxlead Retail Pvt. Ltd., Hennes and Mauritz AB, Hunkemoller B.V., Juliet India Pvt. Ltd., Lovebird Lingerie, Marks and Spencer Group., Modenik Lifestyle Pvt Ltd., Purple Panda Fash Pvt. Ltd., Rupa and Co. Ltd., Triumph Intertrade AG, Victorias Secret and Co., Wacoal Holdings Corp., Zivame Platform. Also, the online lingerie market in india analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR72647

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Material
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030

3 Market Landscape

3.1 Market ecosystem
3.2 Market characteristics
3.3 Value chain analysis

4 Market Sizing

4.1 Market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

5.1 Online Lingerie Market in India 2020 - 2024
- Historic Market Size - Data Table on Online Lingerie Market in India 2020 - 2024 ($ million)
5.2 Product segment analysis 2020 - 2024
- Historic Market Size - Product Segment 2020 - 2024 ($ million)
5.3 Type segment analysis 2020 - 2024
- Historic Market Size - Type Segment 2020 - 2024 ($ million)
5.4 Material segment analysis 2020 - 2024
- Historic Market Size - Material Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

6.1 Impact of AI in online lingerie market in India

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition

8 Market Segmentation by Product

8.1 Market segments
8.2 Comparison by Product
8.3 Bras - Market size and forecast 2025-2030
8.4 Knickers and panties - Market size and forecast 2025-2030
8.5 Others - Market size and forecast 2025-2030
8.6 Market opportunity by Product
- Market opportunity by Product ($ million)

9 Market Segmentation by Type

9.1 Market segments
9.2 Comparison by Type
9.3 Natural - Market size and forecast 2025-2030
9.4 Synthetic - Market size and forecast 2025-2030
9.5 Market opportunity by Type
- Market opportunity by Type ($ million)

10 Market Segmentation by Material

10.1 Market segments
10.2 Comparison by Material
10.3 Cotton - Market size and forecast 2025-2030
10.4 Satin - Market size and forecast 2025-2030
10.5 Muslin - Market size and forecast 2025-2030
10.6 Silk - Market size and forecast 2025-2030
10.7 Others - Market size and forecast 2025-2030
10.8 Market opportunity by Material
- Market opportunity by Material ($ million)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Drivers, Challenges, and Opportunity

12.1 Market drivers
- Expanding digital penetration and enhanced connectivity in tier 2 and tier 3 cities
- Evolving social perceptions and growing female financial independence
- Superior convenience, discretion, and product assortment of e-commerce
12.2 Market challenges
- Overcoming sizing inconsistencies and high return rates
- Navigating intense competition and high customer acquisition costs
- Addressing societal taboos and building consumer trust
12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
12.4 Market opportunities
- Ascendancy of inclusivity and body positivity movement
- Green revolution in intimate apparel in sustainability as core value
- Technological integration for hyper-personalized shopping experience

13 Competitive Landscape

13.1 Overview
13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
- Overview on factors of disruption
13.4 Industry risks
- Impact of key risks on business

14 Competitive Analysis

14.1 Companies profiled
- Companies covered
14.2 Company ranking index
- Company ranking index
14.3 Market positioning of companies
- Matrix on companies position and classification
14.4 Bodycare Creations Ltd.
- Bodycare Creations Ltd. - Overview
- Bodycare Creations Ltd. - Product / Service
- Bodycare Creations Ltd. - Key offerings
- SWOT
14.5 Da Intimo
- Da Intimo - Overview
- Da Intimo - Product / Service
- Da Intimo - Key offerings
- SWOT
14.6 Genxlead Retail Pvt. Ltd.
- Genxlead Retail Pvt. Ltd. - Overview
- Genxlead Retail Pvt. Ltd. - Product / Service
- Genxlead Retail Pvt. Ltd. - Key offerings
- SWOT
14.7 Hennes and Mauritz AB
- Hennes and Mauritz AB - Overview
- Hennes and Mauritz AB - Product / Service
- Hennes and Mauritz AB - Key news
- Hennes and Mauritz AB - Key offerings
- SWOT
14.8 Hunkemoller B.V.
- Hunkemoller B.V. - Overview
- Hunkemoller B.V. - Product / Service
- Hunkemoller B.V. - Key offerings
- SWOT
14.9 Juliet India Pvt. Ltd.
- Juliet India Pvt. Ltd. - Overview
- Juliet India Pvt. Ltd. - Product / Service
- Juliet India Pvt. Ltd. - Key offerings
- SWOT
14.10 Lovebird Lingerie
- Lovebird Lingerie - Overview
- Lovebird Lingerie - Product / Service
- Lovebird Lingerie - Key offerings
- SWOT
14.11 Marks and Spencer Group.
- Marks and Spencer Group. - Overview
- Marks and Spencer Group. - Business segments
- Marks and Spencer Group. - Key offerings
- Marks and Spencer Group. - Segment focus
- SWOT
14.12 Modenik Lifestyle Pvt Ltd.
- Modenik Lifestyle Pvt Ltd. - Overview
- Modenik Lifestyle Pvt Ltd. - Product / Service
- Modenik Lifestyle Pvt Ltd. - Key offerings
- SWOT
14.13 Purple Panda Fash Pvt. Ltd.
- Purple Panda Fash Pvt. Ltd. - Overview
- Purple Panda Fash Pvt. Ltd. - Product / Service
- Purple Panda Fash Pvt. Ltd. - Key offerings
- SWOT
14.14 Rupa and Co. Ltd.
- Rupa and Co. Ltd. - Overview
- Rupa and Co. Ltd. - Product / Service
- Rupa and Co. Ltd. - Key offerings
- SWOT
14.15 Triumph Intertrade AG
- Triumph Intertrade AG - Overview
- Triumph Intertrade AG - Product / Service
- Triumph Intertrade AG - Key offerings
- SWOT
14.16 Victorias Secret and Co.
- Victorias Secret and Co. - Overview
- Victorias Secret and Co. - Product / Service
- Victorias Secret and Co. - Key offerings
- SWOT
14.17 Wacoal Holdings Corp.
- Wacoal Holdings Corp. - Overview
- Wacoal Holdings Corp. - Business segments
- Wacoal Holdings Corp. - Key news
- Wacoal Holdings Corp. - Key offerings
- Wacoal Holdings Corp. - Segment focus
- SWOT
14.18 Zivame Platform
- Zivame Platform - Overview
- Zivame Platform - Product / Service
- Zivame Platform - Key offerings
- SWOT

15 Appendix

15.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
15.3 Currency conversion rates for US$
- Currency conversion rates for US$
15.4 Research methodology
- Research methodology
15.5 Data procurement
- Information sources
15.6 Data validation
- Data validation
15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
15.8 Data synthesis
- Data synthesis
15.9 360 degree market analysis
- 360 degree market analysis
15.10 List of abbreviations
- List of abbreviations