B2C E-Commerce Market In US 2026-2030

Description

The b2c e-commerce market in us is forecasted to grow by USD 318.2 bn during 2025-2030, accelerating at a CAGR of 8.8% during the forecast period. The report on the b2c e-commerce market in us provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by integration of advanced ai for hyper personalization, expansion of omnichannel fulfillment and stores as hubs models, surge in social commerce and creator led marketplaces.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year	2026
End Year	2030
Series Year	2026-2030
Growth Momentum	Accelerate
YOY 2026	8.1%
CAGR	8.8%
Incremental Value	$318.2 bn

Technavio's b2c e-commerce market in us is segmented as below:

By Type

B2C retailers
Classifieds

By Application

Consumer electronics and home appliances
Apparel and accessories
Personal care
Others

By Platform

Multi-brand
Single-brand

Geography

North America
- US

This study identifies the adoption of agentic commerce and personal shopping assistants as one of the prime reasons driving the b2c e-commerce market in us growth during the next few years. Also, resurgence of recommerce and authenticated secondhand luxury and shift toward unified commerce and store as fulfilment node will lead to sizable demand in the market.

The report on the b2c e-commerce market in us covers the following areas:

B2c e-commerce market in us sizing
B2c e-commerce market in us forecast
B2c e-commerce market in us industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading b2c e-commerce market in us vendors that include Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Chewy Inc, Costco Wholesale Corp., eBay Inc., Etsy Inc., Kohls Corp., Lowes Co. Inc., Macys Inc., Newegg Commerce Inc., Nordstrom Inc., Poshmark Inc., Quince, Target Corp., The Home Depot Inc., The Kroger Co., Walmart Inc., Wayfair Inc.. Also, the b2c e-commerce market in us analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR74735

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030

3 Market Landscape

3.1 Market ecosystem
3.2 Market characteristics
3.3 Value chain analysis

4 Market Sizing

4.1 Market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

5.1 B2C E-Commerce Market in US 2020 - 2024
- Historic Market Size - Data Table on B2C E-Commerce Market in US 2020 - 2024 ($ billion)
5.2 Type segment analysis 2020 - 2024
- Historic Market Size - Type Segment 2020 - 2024 ($ billion)
5.3 Application segment analysis 2020 - 2024
- Historic Market Size - Application Segment 2020 - 2024 ($ billion)
5.4 Platform segment analysis 2020 - 2024
- Historic Market Size - Platform Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

6.1 Impact of AI on B2C e-Commerce Market in US

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition

8 Market Segmentation by Type

8.1 Market segments
8.2 Comparison by Type
8.3 B2C retailers - Market size and forecast 2025-2030
8.4 Classifieds - Market size and forecast 2025-2030
8.5 Market opportunity by Type
- Market opportunity by Type ($ billion)

9 Market Segmentation by Application

9.1 Market segments
9.2 Comparison by Application
9.3 Consumer electronics and home appliances - Market size and forecast 2025-2030
9.4 Apparel and accessories - Market size and forecast 2025-2030
9.5 Personal care - Market size and forecast 2025-2030
9.6 Others - Market size and forecast 2025-2030
9.7 Market opportunity by Application
- Market opportunity by Application ($ billion)

10 Market Segmentation by Platform

10.1 Market segments
10.2 Comparison by Platform
10.3 Multi-brand - Market size and forecast 2025-2030
10.4 Single-brand - Market size and forecast 2025-2030
10.5 Market opportunity by Platform
- Market opportunity by Platform ($ billion)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Drivers, Challenges, and Opportunity

12.1 Market drivers
- Integration of advanced AI for hyper personalization
- Expansion of omnichannel fulfillment and stores as hubs models
- Surge in social commerce and creator led marketplaces
12.2 Market challenges
- Escalating logistics and fulfillment expenditures
- Fragmented data privacy and regulatory compliance
- Economic volatility and price sensitivity
12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
12.4 Market opportunities
- Adoption of agentic commerce and personal shopping assistants
- Resurgence of recommerce and authenticated secondhand luxury
- Shift toward unified commerce and store as fulfilment node

13 Competitive Landscape

13.1 Overview
13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
- Overview on factors of disruption
13.4 Industry risks
- Impact of key risks on business

14 Competitive Analysis

14.1 Companies profiled
- Companies covered
14.2 Company ranking index
- Company ranking index
14.3 Market positioning of companies
- Matrix on companies position and classification
14.4 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
14.5 Apple Inc.
- Apple Inc. - Overview
- Apple Inc. - Business segments
- Apple Inc. - Key news
- Apple Inc. - Key offerings
- Apple Inc. - Segment focus
- SWOT
14.6 Best Buy Co. Inc.
- Best Buy Co. Inc. - Overview
- Best Buy Co. Inc. - Business segments
- Best Buy Co. Inc. - Key news
- Best Buy Co. Inc. - Key offerings
- Best Buy Co. Inc. - Segment focus
- SWOT
14.7 Chewy Inc
- Chewy Inc - Overview
- Chewy Inc - Product / Service
- Chewy Inc - Key offerings
- SWOT
14.8 Costco Wholesale Corp.
- Costco Wholesale Corp. - Overview
- Costco Wholesale Corp. - Business segments
- Costco Wholesale Corp. - Key offerings
- Costco Wholesale Corp. - Segment focus
- SWOT
14.9 eBay Inc.
- eBay Inc. - Overview
- eBay Inc. - Product / Service
- eBay Inc. - Key offerings
- SWOT
14.10 Kohls Corp.
- Kohls Corp. - Overview
- Kohls Corp. - Product / Service
- Kohls Corp. - Key news
- Kohls Corp. - Key offerings
- SWOT
14.11 Lowes Co. Inc.
- Lowes Co. Inc. - Overview
- Lowes Co. Inc. - Product / Service
- Lowes Co. Inc. - Key news
- Lowes Co. Inc. - Key offerings
- SWOT
14.12 Macys Inc.
- Macys Inc. - Overview
- Macys Inc. - Product / Service
- Macys Inc. - Key news
- Macys Inc. - Key offerings
- SWOT
14.13 Newegg Commerce Inc.
- Newegg Commerce Inc. - Overview
- Newegg Commerce Inc. - Product / Service
- Newegg Commerce Inc. - Key offerings
- SWOT
14.14 Target Corp.
- Target Corp. - Overview
- Target Corp. - Product / Service
- Target Corp. - Key news
- Target Corp. - Key offerings
- SWOT
14.15 The Home Depot Inc.
- The Home Depot Inc. - Overview
- The Home Depot Inc. - Business segments
- The Home Depot Inc. - Key offerings
- The Home Depot Inc. - Segment focus
- SWOT
14.16 The Kroger Co.
- The Kroger Co. - Overview
- The Kroger Co. - Product / Service
- The Kroger Co. - Key news
- The Kroger Co. - Key offerings
- SWOT
14.17 Walmart Inc.
- Walmart Inc. - Overview
- Walmart Inc. - Business segments
- Walmart Inc. - Key offerings
- Walmart Inc. - Segment focus
- SWOT
14.18 Wayfair Inc.
- Wayfair Inc. - Overview
- Wayfair Inc. - Business segments
- Wayfair Inc. - Key offerings
- Wayfair Inc. - Segment focus
- SWOT

15 Appendix

15.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
15.3 Currency conversion rates for US$
- Currency conversion rates for US$
15.4 Research methodology
- Research methodology
15.5 Data procurement
- Information sources
15.6 Data validation
- Data validation
15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
15.8 Data synthesis
- Data synthesis
15.9 360 degree market analysis
- 360 degree market analysis
15.10 List of abbreviations
- List of abbreviations