PUBLISHER: TechNavio | PRODUCT CODE: 2074740
PUBLISHER: TechNavio | PRODUCT CODE: 2074740
Global Social Media Listening Market 2026-2030
The global social media listening market is forecasted to grow by USD 5426.5 mn during 2025-2030, accelerating at a CAGR of 9.2% during the forecast period. The report on the global social media listening market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rapid proliferation of social commerce and direct in-app purchase tracking, expanding corporate allocations for influencer marketing and creator network analytics, mandatory operational integration of generative artificial intelligence and natural query analytics.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
| Market Scope | |
|---|---|
| Base Year | 2025 |
| End Year | 2030 |
| Series Year | 2026-2030 |
| Growth Momentum | Accelerate |
| YOY 2026 | 8.4% |
| CAGR | 9.2% |
| Incremental Value | $5426.5 mn |
Technavio's global social media listening market is segmented as below:
By Type
- Software
- Services
By End-User
- Retail and e-commerce
- IT and telecom
- BFSI
- Media and entertainment
- Others
By Deployment
- Cloud-based
- On-premises
- Hybrid
Geography
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- The Netherlands
- APAC
- China
- India
- Japan
- South Korea
- Australia
- Indonesia
- South America
- Brazil
- Argentina
- Chile
- Middle East and Africa
- UAE
- South Africa
- Turkey
- Rest of World (ROW)
This study identifies the strategic market consolidation through high-value corporate acquisitions and suite integration as one of the prime reasons driving the global social media listening market growth during the next few years. Also, technical transition toward automated visual listening and multi-platform video recognition and rapid emergence of autonomous agentic artificial intelligence and predictive narrative forecasting will lead to sizable demand in the market.
The report on the global social media listening market covers the following areas:
- Global social media listening market sizing
- Global social media listening market forecast
- Global social media listening market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global social media listening market vendors that include Agorapulse SAS, Awario, Brandwatch, BuzzSumo Ltd., Critical Mention, Emplifi Inc., Hootsuite Inc., Ipsos Synthesio Inc, Keyhole, LexisNexis, Meltwater NV, Mention Solutions SAS, Metricool, Nextiva Inc., Onclusive Inc., Quid, Sprinklr Inc., Sprout Social Inc., Talkwalker Sarl, YouScan Ltd.. Also, the global social media listening market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Deployment
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- 2.3 Factors of disruption
- 2.4 Impact of drivers and challenges
3 Market Landscape
- 3.1 Market ecosystem
- 3.2 Market characteristics
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- 4.2 Market segment analysis
- Market segments
- 4.3 Market size 2025
- 4.4 Market outlook: Forecast for 2025-2030
5 Historic Market Size
- 5.1 Global Social Media Listening Market 2020 - 2024
- Historic Market Size - Data Table on Global Social Media Listening Market 2020 - 2024 ($ million)
- 5.2 Type segment analysis 2020 - 2024
- Historic Market Size - Type Segment 2020 - 2024 ($ million)
- 5.3 End-user segment analysis 2020 - 2024
- Historic Market Size - End-user Segment 2020 - 2024 ($ million)
- 5.4 Deployment segment analysis 2020 - 2024
- Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
- 5.5 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ million)
- 5.6 Country segment analysis 2020 - 2024
- Historic Market Size - Country Segment 2020 - 2024 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on global social media listening market
- 6.2 Impact of geopolitical conflicts on global social media listening market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
- 7.7 Market condition
8 Market Segmentation by Type
- 8.1 Market segments
- 8.2 Comparison by Type
- 8.3 Software - Market size and forecast 2025-2030
- 8.4 Services - Market size and forecast 2025-2030
- 8.5 Market opportunity by Type
- Market opportunity by Type ($ million)
9 Market Segmentation by End-user
- 9.1 Market segments
- 9.2 Comparison by End-user
- 9.3 Retail and e-commerce - Market size and forecast 2025-2030
- 9.4 IT and telecom - Market size and forecast 2025-2030
- 9.5 BFSI - Market size and forecast 2025-2030
- 9.6 Media and entertainment - Market size and forecast 2025-2030
- 9.7 Others - Market size and forecast 2025-2030
- 9.8 Market opportunity by End-user
- Market opportunity by End-user ($ million)
10 Market Segmentation by Deployment
- 10.1 Market segments
- 10.2 Comparison by Deployment
- 10.3 Cloud-based - Market size and forecast 2025-2030
- 10.4 On-premises - Market size and forecast 2025-2030
- 10.5 Hybrid - Market size and forecast 2025-2030
- 10.6 Market opportunity by Deployment
- Market opportunity by Deployment ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- 12.2 Geographic comparison
- 12.3 North America - Market size and forecast 2025-2030
- 12.3.1 US - Market size and forecast 2025-2030
- 12.3.2 Canada - Market size and forecast 2025-2030
- 12.3.3 Mexico - Market size and forecast 2025-2030
- 12.4 Europe - Market size and forecast 2025-2030
- 12.4.1 Germany - Market size and forecast 2025-2030
- 12.4.2 UK - Market size and forecast 2025-2030
- 12.4.3 France - Market size and forecast 2025-2030
- 12.4.4 Italy - Market size and forecast 2025-2030
- 12.4.5 Spain - Market size and forecast 2025-2030
- 12.4.6 The Netherlands - Market size and forecast 2025-2030
- 12.5 APAC - Market size and forecast 2025-2030
- 12.5.1 China - Market size and forecast 2025-2030
- 12.5.2 India - Market size and forecast 2025-2030
- 12.5.3 Japan - Market size and forecast 2025-2030
- 12.5.4 South Korea - Market size and forecast 2025-2030
- 12.5.5 Australia - Market size and forecast 2025-2030
- 12.5.6 Indonesia - Market size and forecast 2025-2030
- 12.6 South America - Market size and forecast 2025-2030
- 12.6.1 Brazil - Market size and forecast 2025-2030
- 12.6.2 Argentina - Market size and forecast 2025-2030
- 12.6.3 Chile - Market size and forecast 2025-2030
- 12.7 Middle East and Africa - Market size and forecast 2025-2030
- 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
- 12.7.2 UAE - Market size and forecast 2025-2030
- 12.7.3 South Africa - Market size and forecast 2025-2030
- 12.7.4 Turkey - Market size and forecast 2025-2030
- 12.7.5 Israel - Market size and forecast 2025-2030
- 12.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
13 Drivers, Challenges, and Opportunity
- 13.1 Market drivers
- Rapid proliferation of social commerce and direct in-app purchase tracking
- Expanding corporate allocations for influencer marketing and creator network analytics
- Mandatory operational integration of generative artificial intelligence and natural query analytics
- 13.2 Market challenges
- Data fragmentation across walled gardens and restricted application programming interfaces
- Advanced sarcasm detection complexities and multilingual natural language inaccuracies
- Rising international data privacy regulations and synthetic consumer tracking restraints
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
- 13.4 Market opportunities
- Strategic market consolidation through high-value corporate acquisitions and suite integration
- Technical transition toward automated visual listening and multi-platform video recognition
- Rapid emergence of autonomous agentic artificial intelligence and predictive narrative forecasting
14 Competitive Landscape
- 14.1 Overview
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.1 Companies profiled
- Companies covered
- 15.2 Company ranking index
- Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Agorapulse SAS
- Agorapulse SAS - Overview
- Agorapulse SAS - Product / Service
- Agorapulse SAS - Key offerings
- SWOT
- 15.5 Brandwatch
- Brandwatch - Overview
- Brandwatch - Product / Service
- Brandwatch - Key offerings
- SWOT
- 15.6 BuzzSumo Ltd.
- BuzzSumo Ltd. - Overview
- BuzzSumo Ltd. - Product / Service
- BuzzSumo Ltd. - Key offerings
- SWOT
- 15.7 Emplifi Inc.
- Emplifi Inc. - Overview
- Emplifi Inc. - Product / Service
- Emplifi Inc. - Key offerings
- SWOT
- 15.8 Hootsuite Inc.
- Hootsuite Inc. - Overview
- Hootsuite Inc. - Product / Service
- Hootsuite Inc. - Key offerings
- SWOT
- 15.9 Ipsos Synthesio Inc
- Ipsos Synthesio Inc - Overview
- Ipsos Synthesio Inc - Product / Service
- Ipsos Synthesio Inc - Key offerings
- SWOT
- 15.10 LexisNexis
- LexisNexis - Overview
- LexisNexis - Product / Service
- LexisNexis - Key offerings
- SWOT
- 15.11 Meltwater NV
- Meltwater NV - Overview
- Meltwater NV - Product / Service
- Meltwater NV - Key offerings
- SWOT
- 15.12 Metricool
- Metricool - Overview
- Metricool - Product / Service
- Metricool - Key offerings
- SWOT
- 15.13 Nextiva Inc.
- Nextiva Inc. - Overview
- Nextiva Inc. - Product / Service
- Nextiva Inc. - Key offerings
- SWOT
- 15.14 Quid
- Quid - Overview
- Quid - Product / Service
- Quid - Key offerings
- SWOT
- 15.15 Sprinklr Inc.
- Sprinklr Inc. - Overview
- Sprinklr Inc. - Product / Service
- Sprinklr Inc. - Key offerings
- SWOT
- 15.16 Sprout Social Inc.
- Sprout Social Inc. - Overview
- Sprout Social Inc. - Product / Service
- Sprout Social Inc. - Key offerings
- SWOT
- 15.17 Talkwalker Sarl
- Talkwalker Sarl - Overview
- Talkwalker Sarl - Product / Service
- Talkwalker Sarl - Key offerings
- SWOT
- 15.18 YouScan Ltd.
- YouScan Ltd. - Overview
- YouScan Ltd. - Product / Service
- YouScan Ltd. - Key offerings
- SWOT
16 Appendix
- 16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- Research methodology
- 16.5 Data procurement
- Information sources
- 16.6 Data validation
- Data validation
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.8 Data synthesis
- Data synthesis
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
- List of abbreviations
