PUBLISHER: TechNavio | PRODUCT CODE: 2078127
PUBLISHER: TechNavio | PRODUCT CODE: 2078127
Supplements Market In US 2026-2030
The supplements market in us is forecasted to grow by USD 25230.4 mn during 2025-2030, accelerating at a CAGR of 7.8% during the forecast period. The report on the supplements market in us provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by acceleration of personalized nutrition through biological data integration, regulatory modernization and pursuit of clinical validation, proliferation of functional and lifestyle integrated delivery formats.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
| Market Scope | |
|---|---|
| Base Year | 2025 |
| End Year | 2030 |
| Series Year | 2026-2030 |
| Growth Momentum | Accelerate |
| YOY 2026 | 6.9% |
| CAGR | 7.8% |
| Incremental Value | $25230.4 mn |
Technavio's supplements market in us is segmented as below:
By Product
- Vitamins
- Sports nutrition
- Herbal and botanical supplement
- Meal replacement supplement
By Distribution Channel
- Retail outlets
- Online stores
By End-User
- Adults
- Elderly population
- Children and adolescents
By Formulation
- Capsules
- Tablets
- Powders
- Liquids
- Softgels
Geography
- North America
- US
This study identifies the convergence of glp 1 weight management with metabolic support as one of the prime reasons driving the supplements market in us growth during the next few years. Also, ai driven research and ingredient discovery and rise of phygital wellness experiences will lead to sizable demand in the market.
The report on the supplements market in us covers the following areas:
- Supplements market in us sizing
- Supplements market in us forecast
- Supplements market in us industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading supplements market in us vendors that include Amway Corp., BioSchwartz, Centrum, Garden of Life LLC, GNC Holdings LLC, Herbalife International Inc., Jarrow Formulas Inc., Klean Athlete, Life Extension, MegaFood, MuscleTech, Nature Made, Natures Bounty, Nordic Naturals Inc., NOW Health Group Inc., Optimum Nutrition Inc., Pharmavite LLC, Pure Encapsulations, Solgar Inc., Thorne HealthTech Inc., USANA Health Science Inc., Vitafusion. Also, the supplements market in us analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Formulation
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
3 Market Landscape
- 3.1 Market ecosystem
- 3.2 Market characteristics
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- 4.2 Market segment analysis
- Market segments
- 4.3 Market size 2025
- 4.4 Market outlook: Forecast for 2025-2030
5 Historic Market Size
- 5.1 Supplements Market in US 2020 - 2024
- Historic Market Size - Data Table on Supplements Market in US 2020 - 2024 ($ million)
- 5.2 Product segment analysis 2020 - 2024
- Historic Market Size - Product Segment 2020 - 2024 ($ million)
- 5.3 Distribution Channel segment analysis 2020 - 2024
- Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
- 5.4 End-user segment analysis 2020 - 2024
- Historic Market Size - End-user Segment 2020 - 2024 ($ million)
- 5.5 Formulation segment analysis 2020 - 2024
- Historic Market Size - Formulation Segment 2020 - 2024 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on supplements market in US
- 6.2 Impact of geopolitical conflicts on supplements market in US
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
- 7.7 Market condition
8 Market Segmentation by Product
- 8.1 Market segments
- 8.2 Comparison by Product
- 8.3 Vitamins - Market size and forecast 2025-2030
- 8.4 Sports nutrition - Market size and forecast 2025-2030
- 8.5 Herbal and botanical supplement - Market size and forecast 2025-2030
- 8.6 Meal replacement supplement - Market size and forecast 2025-2030
- 8.7 Market opportunity by Product
- Market opportunity by Product ($ million)
9 Market Segmentation by Distribution Channel
- 9.1 Market segments
- 9.2 Comparison by Distribution Channel
- 9.3 Retail outlets - Market size and forecast 2025-2030
- 9.4 Online stores - Market size and forecast 2025-2030
- 9.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
10 Market Segmentation by End-user
- 10.1 Market segments
- 10.2 Comparison by End-user
- 10.3 Adults - Market size and forecast 2025-2030
- 10.4 Elderly population - Market size and forecast 2025-2030
- 10.5 Children and adolescents - Market size and forecast 2025-2030
- 10.6 Market opportunity by End-user
- Market opportunity by End-user ($ million)
11 Market Segmentation by Formulation
- 11.1 Market segments
- 11.2 Comparison by Formulation
- 11.3 Capsules - Market size and forecast 2025-2030
- 11.4 Tablets - Market size and forecast 2025-2030
- 11.5 Powders - Market size and forecast 2025-2030
- 11.6 Liquids - Market size and forecast 2025-2030
- 11.7 Softgels - Market size and forecast 2025-2030
- 11.8 Market opportunity by Formulation
- Market opportunity by Formulation ($ million)
12 Customer Landscape
- 12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
13 Drivers, Challenges, and Opportunity
- 13.1 Market drivers
- Acceleration of personalized nutrition through biological data integration
- Regulatory modernization and pursuit of clinical validation
- Proliferation of functional and lifestyle integrated delivery formats
- 13.2 Market challenges
- Increasing costs of raw materials and labor
- Technical hurdles in scaling personalized nutrition
- Navigating clean label movement expectations
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
- 13.4 Market opportunities
- Convergence of GLP 1 weight management with metabolic support
- AI driven research and ingredient discovery
- Rise of phygital wellness experiences
14 Competitive Landscape
- 14.1 Overview
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.1 Companies profiled
- Companies covered
- 15.2 Company ranking index
- Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Amway Corp.
- Amway Corp. - Overview
- Amway Corp. - Product / Service
- Amway Corp. - Key offerings
- SWOT
- 15.5 Centrum
- Centrum - Overview
- Centrum - Product / Service
- Centrum - Key offerings
- SWOT
- 15.6 Garden of Life LLC
- Garden of Life LLC - Overview
- Garden of Life LLC - Product / Service
- Garden of Life LLC - Key offerings
- SWOT
- 15.7 GNC Holdings LLC
- GNC Holdings LLC - Overview
- GNC Holdings LLC - Product / Service
- GNC Holdings LLC - Key offerings
- SWOT
- 15.8 Herbalife International Inc.
- Herbalife International Inc. - Overview
- Herbalife International Inc. - Product / Service
- Herbalife International Inc. - Key offerings
- SWOT
- 15.9 Jarrow Formulas Inc.
- Jarrow Formulas Inc. - Overview
- Jarrow Formulas Inc. - Product / Service
- Jarrow Formulas Inc. - Key offerings
- SWOT
- 15.10 Klean Athlete
- Klean Athlete - Overview
- Klean Athlete - Product / Service
- Klean Athlete - Key offerings
- SWOT
- 15.11 Life Extension
- Life Extension - Overview
- Life Extension - Product / Service
- Life Extension - Key offerings
- SWOT
- 15.12 MegaFood
- MegaFood - Overview
- MegaFood - Product / Service
- MegaFood - Key offerings
- SWOT
- 15.13 MuscleTech
- MuscleTech - Overview
- MuscleTech - Product / Service
- MuscleTech - Key offerings
- SWOT
- 15.14 Nature Made
- Nature Made - Overview
- Nature Made - Product / Service
- Nature Made - Key offerings
- SWOT
- 15.15 Solgar Inc.
- Solgar Inc. - Overview
- Solgar Inc. - Product / Service
- Solgar Inc. - Key offerings
- SWOT
- 15.16 Thorne HealthTech Inc.
- Thorne HealthTech Inc. - Overview
- Thorne HealthTech Inc. - Product / Service
- Thorne HealthTech Inc. - Key offerings
- SWOT
- 15.17 USANA Health Science Inc.
- USANA Health Science Inc. - Overview
- USANA Health Science Inc. - Product / Service
- USANA Health Science Inc. - Key offerings
- SWOT
- 15.18 Vitafusion
- Vitafusion - Overview
- Vitafusion - Product / Service
- Vitafusion - Key offerings
- SWOT
16 Appendix
- 16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- Research methodology
- 16.5 Data procurement
- Information sources
- 16.6 Data validation
- Data validation
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.8 Data synthesis
- Data synthesis
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
- List of abbreviations
