Japan Wine Market Forecast 2023-2030

The Japan wine market is set to project a CAGR of 0.80% in terms of revenue and of -1.57% in terms of volume during the forecast period, 2023-2030. The Japan wine market has witnessed significant growth and transformation in recent years, driven by changing consumer preferences, an evolving wine culture, and expanding international trade.

MARKET INSIGHTS

Historically, Japan has been known for its preference for sake and beer, but there has been a notable shift towards wine consumption, particularly among younger generations. This shift can be attributed to increasing exposure to international cuisines, a growing appreciation for wine as a versatile beverage, and a rising health-consciousness among consumers.

Further, the consumption of wine in Japan has been steadily increasing, with a particular emphasis on imported wines, including those from traditional wine-producing countries such as France, Italy, and Spain. Red wine dominates the Japanese market, with consumers favoring its perceived health benefits and complex flavors. However, white and sparkling wines have also gained popularity, driven by a desire for variety.

Moreover, Japan's domestic wine production has been steadily improving in quality, leading to a growing interest in Japanese wines. Regions like Yamanashi and Hokkaido are gaining recognition for their vineyards and wineries.

COMPETITIVE INSIGHTS

Some of the leading companies in the wine market are: Suntory Wine, Asahi Breweries Ltd, Sapporo Breweries Ltd, etc.

Our report offerings include:

Explore key findings of the overall market
Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
Market Segmentation caters to a thorough assessment of key segments with their market estimations
Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
Key analytics: Porter's Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
The competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments

Product Code: 70306

1. RESEARCH SCOPE & METHODOLOGY

1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS

2. EXECUTIVE SUMMARY

2.1. MARKET SIZE & ESTIMATES
2.2. COUNTRY SNAPSHOT
2.3. COUNTRY ANALYSIS
2.4. SCOPE OF STUDY
2.5. CRISIS SCENARIO ANALYSIS
- 2.5.1. IMPACT OF COVID-19 ON JAPAN WINE MARKET

3. MARKET DYNAMICS

3.1. KEY GROWTH ENABLERS
- 3.1.1. GOVERNMENT AID FOR LOCAL BUSINESSES BOOSTS GROWTH
- 3.1.2. INCREASING DEMAND FOR PREMIUM & LUXURIOUS WINES
- 3.1.3. RISING AWARENESS ABOUT WINE'S HEALTH BENEFITS AMONG OLDER POPULATION
3.2. KEY CHALLENGES
- 3.2.1. CLIMATIC CONDITIONS AFFECTING GRAPE YIELD
- 3.2.2. INCREASED DEPENDENCE ON EXPORTS OF FOREIGN WINES AFFECTS LOCAL BUSINESSES

4. KEY ANALYTICS

4.1. KEY MARKET TRENDS
4.2. PEST ANALYSIS
4.3. PORTER'S FIVE FORCES ANALYSIS
- 4.3.1. BUYERS POWER
- 4.3.2. SUPPLIERS POWER
- 4.3.3. SUBSTITUTION
- 4.3.4. NEW ENTRANTS
- 4.3.5. INDUSTRY RIVALRY
4.4. OPPORTUNITY MATRIX
4.5. VALUE CHAIN ANALYSIS
4.6. KEY BUYING CRITERIA
4.7. MARKET SHARE ANALYSIS, 2021 & 2022 (IN %)
4.8. BRAND SHARE ANALYSIS, 2021 & 2022 (IN %)

5. MARKET BY PRODUCT (IN TERMS OF REVENUE: $MILLION & IN TERMS OF VOLUME: MILLION LITERS)

5.1. FORTIFIED WINE AND VERMOUTH
- 5.1.1. PORT
- 5.1.2. SHERRY
- 5.1.3. VERMOUTH
- 5.1.4. OTHER FORTIFIED WINE
5.2. NON-GRAPE WINE
- 5.2.1. APPLE WINE
- 5.2.2. OTHER NON-GRAPE WINE
5.3. SPARKLING WINE
- 5.3.1. CHAMPAGNE
- 5.3.2. OTHER SPARKLING WINE
5.4. STILL LIGHT GRAPE WINE
- 5.4.1. STILL RED WINE
- 5.4.2. STILL ROSE WINE
- 5.4.3. STILL WHITE WINE

6. MARKET BY TRADE (IN TERMS OF REVENUE: $MILLION & IN TERMS OF VOLUME: MILLION LITERS)

6.1. OFF-TRADE
6.2. ON-TRADE

7. MARKET BY PRICE RANGE - SPARKLING WINE

8. MARKET BY PRICE RANGE - STILL RED WINE

9. MARKET BY PRICE RANGE - STILL ROSE WINE

10. MARKET BY PRICE RANGE - STILL WHITE WINE

11. COMPETITIVE LANDSCAPE

11.1. KEY STRATEGIC DEVELOPMENTS
- 11.1.1. ACQUISITIONS
- 11.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
- 11.1.3. PARTNERSHIPS
- 11.1.4. BUSINESS EXPANSIONS
11.2. COMPANY PROFILES
- 11.2.1. ASAHI BREWERIES LTD
- 11.2.2. GEKKEIKAN SAKE CO LTD
- 11.2.3. HAKUTSURU SAKE BREWING CO LTD
- 11.2.4. SAPPORO BREWERIES LTD
- 11.2.5. SUNTORY WINE