Vietnam Baby Diaper Market Forecast 2025-2032

The Vietnam baby diapers market is expected to grow at a CAGR of 6.35% during the forecast period from 2025 to 2032. The market was valued at $512.59 million in 2024 and is expected to reach a revenue of $842.05 million by 2032. In terms of volume, the Vietnam baby diapers market is expected to grow at a CAGR of 5.23% during the same period. The market was valued at 1993.39 million units in 2024 and is expected to generate 3007.33 million units by 2032.

MARKET INSIGHTS

The Vietnam baby diapers market is witnessing steady growth, driven by demographic advantages, increased urbanization, and rising disposable incomes. E-commerce expansion and strategic retail partnerships are making diapers more accessible, catering to both urban and rural consumers. Furthermore, the growing awareness of baby hygiene and the adoption of premium disposable diapers among middle-income families highlight the market's evolving dynamics.

However, the market faces challenges, including a declining birth rate in urban areas and intense competition among both global and domestic players. High brand loyalty also poses barriers for new entrants, limiting opportunities for smaller players to establish a foothold.

Emerging trends include innovations in eco-friendly and skin-friendly diaper products, tailored to address concerns about rashes and sustainability. Brands are leveraging digital platforms like social media and e-commerce to reach tech-savvy parents and rural consumers. Additionally, the increasing demand for gender-specific and climate-appropriate diapers reflects evolving consumer preferences.

Despite the challenges, the Vietnam baby diapers market is expected to maintain steady growth, supported by expanding product accessibility and continuous innovation. As brands focus on catering to cost-conscious and quality-driven parents, they are well-positioned to tap into the untapped rural market and sustain value growth.

SEGMENTATION ANALYSIS

The report scope on the Vietnam baby diapers market includes segmentation analysis on the basis of product type, age group, and distribution channel.

Market by Product Type:

Disposable Pants
Ultra/Super Absorbent Disposable Diapers
Regular Disposable Diapers
Training Nappies
Swim Pants
Bio-Degradable Disposable Diapers
Nappies/Diaper
Standard Nappies/Diapers
Newborn Nappies/Diapers
Junior Nappies/Diapers

Market by Age Group:

Infants (0-6 Months)
Babies & Young Toddlers (6-18 Months)
Toddlers (18-24 Months)
Children Over 2 Years

Market by Distribution Channel:

Hypermarket/ Supermarket
Pharmacy/ Drug Stores
Convenience Stores
Online Sales Channel
Other Distribution Channels

Inkwood Research's report on the Vietnam baby diapers market provides in-depth insights as well as the market's segmentation analysis. The detailed evaluation of the market includes PESTLE Analysis, Market Maturity Analysis, Market Concentration Analysis, Competitive Landscape, and Value Chain Analysis.

COMPETITIVE INSIGHTS

Key players operating in the Vietnam Baby diapers market include, Daio Paper Corp, Diana JSC, Hayat Kimya Vietnam Co Ltd, Kao Vietnam Ltd, Kimberly-Clark Vietnam Co Ltd, etc.

Daio Paper Corporation, headquartered in Japan, is a leading global manufacturer specializing in paper and personal care products. The company is known for its environmentally friendly practices, innovative technologies, and focus on product quality. Their offerings range from newsprint and communication paper to hygiene and personal care products under the Elleair brand. In Vietnam, Daio Paper has expanded its presence to cater to the growing demand for hygiene products, leveraging the country's rapid economic growth and increasing awareness of personal care.

1. RESEARCH SCOPE & METHODOLOGY

1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS

2. EXECUTIVE SUMMARY

2.1. MARKET SIZE & ESTIMATES
2.2. COUNTRY SNAPSHOT
2.3. COUNTRY ANALYSIS
2.4. SCOPE OF STUDY
2.5. MAJOR MARKET FINDINGS
- 2.5.1. DISCOUNTS, FREE SAMPLES, AND GIFTS EFFECTIVELY FOSTER CUSTOMER RETENTION
- 2.5.2. RETAIL EXPANSION AND INCREASED AWARENESS IN RURAL AREAS DRIVE NEW OPPORTUNITIES

3. MARKET DYNAMICS

3.1. KEY DRIVERS
- 3.1.1. GROWING ONLINE RETAIL AND PROMOTIONS ENHANCE ACCESSIBILITY AND CONVENIENCE FOR PARENTS
- 3.1.2. URBAN GROWTH AND HIGHER DISPOSABLE INCOMES ENCOURAGE INVESTMENTS IN PREMIUM, CONVENIENT, AND HYGIENIC BABY PRODUCTS
- 3.1.3. VIETNAM'S LARGE INFANT POPULATION AND GOVERNMENT INITIATIVES ADDRESSING DECLINING BIRTH RATES DRIVE DEMAND
3.2. KEY RESTRAINTS
- 3.2.1. HIGH BRAND LOYALTY AMONG LOCAL CONSUMERS CREATES BARRIERS FOR NEW ENTRANTS
- 3.2.2. PERSISTENT LOW BIRTH RATES IN URBAN AREAS THREATEN LONG-TERM MARKET SUSTAINABILITY

4. KEY ANALYTICS

4.1. KEY MARKET TRENDS
- 4.1.1. EMERGENCE OF TAILORED NAPPIES FOR BOYS AND GIRLS DRIVEN BY VIETNAM'S IMBALANCED GENDER RATIO
- 4.1.2. INCREASING DEMAND FOR PRODUCTS WITH ADDED NATURAL/HERBAL INGREDIENTS TO PREVENT SKIN IRRITATION
4.2. PESTLE ANALYSIS
- 4.2.1. POLITICAL
- 4.2.2. ECONOMICAL
- 4.2.3. SOCIAL
- 4.2.4. TECHNOLOGICAL
- 4.2.5. LEGAL
- 4.2.6. ENVIRONMENTAL
4.3. PORTER'S FIVE FORCES ANALYSIS
- 4.3.1. BUYERS POWER
- 4.3.2. SUPPLIERS POWER
- 4.3.3. SUBSTITUTION
- 4.3.4. NEW ENTRANTS
- 4.3.5. INDUSTRY RIVALRY
4.4. GROWTH PROSPECT MAPPING
4.5. MARKET MATURITY ANALYSIS
4.6. MARKET CONCENTRATION ANALYSIS
4.7. VALUE CHAIN ANALYSIS
- 4.7.1. RAW MATERIAL PROCUREMENT
- 4.7.2. MANUFACTURING AND PROCESSING
- 4.7.3. DISTRIBUTION AND LOGISTICS
- 4.7.4. DISPOSAL AND RECYCLING CONSIDERATIONS
4.8. KEY BUYING CRITERIA
- 4.8.1. PRICE
- 4.8.2. PERFORMANCE AND COMFORT LEVEL
- 4.8.3. BRANDING
- 4.8.4. CONVENIENCE AND AVAILABILITY

5. MARKET BY PRODUCT TYPE (IN $ MILLION & IN MILLION UNITS)

5.1. DISPOSABLE PANTS
- 5.1.1. ULTRA/SUPER ABSORBENT DISPOSABLE DIAPERS
- 5.1.2. REGULAR DISPOSABLE DIAPERS
- 5.1.3. TRAINING NAPPIES
- 5.1.4. SWIM PANTS
- 5.1.5. BIO-DEGRADABLE DISPOSABLE DIAPERS
5.2. NAPPIES/DIAPER
- 5.2.1. STANDARD NAPPIES/DIAPERS
- 5.2.2. NEW BORN NAPPIES/DIAPERS
- 5.2.3. JUNIOR NAPPIES/DIAPERS

6. MARKET BY AGE GROUP (IN $ MILLION & IN MILLION UNITS)

6.1. INFANTS (0-6 MONTHS)
6.2. BABIES & YOUNG TODDLERS (6-18 MONTHS)
6.3. TODDLERS (18-24 MONTHS)
6.4. CHILDREN OVER 2 YEARS

7. MARKET BY DISTRIBUTION CHANNEL

7.1. HYPERMARKET/ SUPERMARKET
7.2. PHARMACY/ DRUG STORES
7.3. CONVENIENCE STORES
7.4. ONLINE SALES CHANNEL
7.5. OTHER DISTRIBUTION CHANNELS

8. COMPETITIVE LANDSCAPE

8.1. KEY STRATEGIC DEVELOPMENTS
- 8.1.1. MERGERS & ACQUISITIONS
- 8.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
- 8.1.3. PARTNERSHIPS & AGREEMENTS
- 8.1.4. BUSINESS EXPANSIONS
8.2. MARKET SHARE ANALYSIS
8.3. BRAND SHARE ANALYSIS
8.4. COMPANY PROFILES
- 8.4.1. DAIO PAPER CORP
  - 8.4.1.1. COMPANY OVERVIEW
  - 8.4.1.2. PRODUCT PORTFOLIO
  - 8.4.1.3. STRENGTHS & CHALLENGES
- 8.4.2. DIANA JSC
  - 8.4.2.1. COMPANY OVERVIEW
  - 8.4.2.2. PRODUCT PORTFOLIO
  - 8.4.2.3. STRENGTHS & CHALLENGES
- 8.4.3. HAYAT KIMYA VIETNAM CO LTD
  - 8.4.3.1. COMPANY OVERVIEW
  - 8.4.3.2. PRODUCT PORTFOLIO
  - 8.4.3.3. STRENGTHS & CHALLENGES
- 8.4.4. KAO VIETNAM LTD
  - 8.4.4.1. COMPANY OVERVIEW
  - 8.4.4.2. PRODUCT PORTFOLIO
  - 8.4.4.3. STRENGTHS & CHALLENGES
- 8.4.5. KIMBERLY-CLARK VIETNAM CO LTD
  - 8.4.5.1. COMPANY OVERVIEW
  - 8.4.5.2. PRODUCT PORTFOLIO
  - 8.4.5.3. STRENGTHS & CHALLENGES
- 8.4.6. PROCTER & GAMBLE VIETNAM LTD
  - 8.4.6.1. COMPANY OVERVIEW
  - 8.4.6.2. PRODUCT PORTFOLIO
  - 8.4.6.3. STRENGTHS & CHALLENGES
- 8.4.7. TAISUN VIETNAM LTD
  - 8.4.7.1. COMPANY OVERVIEW
  - 8.4.7.2. PRODUCT PORTFOLIO
  - 8.4.7.3. STRENGTHS & CHALLENGES

LIST OF TABLES

TABLE 1: VIETNAM BABY DIAPER MARKET - COUNTRY SNAPSHOT
TABLE 2: VIETNAM BABY DIAPER MARKET, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 3: VIETNAM BABY DIAPER MARKET, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 4: VIETNAM BABY DIAPER MARKET, HISTORICAL YEARS, 2018-2023 (IN MILLION UNITS)
TABLE 5: VIETNAM BABY DIAPER MARKET, FORECAST YEARS, 2025-2032 (IN MILLION UNITS)
TABLE 6: VIETNAM BABY DIAPER MARKET, BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 7: VIETNAM BABY DIAPER MARKET, BY PRODUCT TYPE, FORECAST YEARS 2025-2032 (IN $ MILLION)
TABLE 8: VIETNAM BABY DIAPER MARKET, BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2023 (IN MILLION UNITS)
TABLE 9: VIETNAM BABY DIAPER MARKET, BY PRODUCT TYPE, FORECAST YEARS 2025-2032 (IN MILLION UNITS)
TABLE 10: VIETNAM BABY DIAPER MARKET, BY DISPOSABLE PANTS, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 11: VIETNAM BABY DIAPER MARKET, BY DISPOSABLE PANTS, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 12: VIETNAM BABY DIAPER MARKET, BY DISPOSABLE PANTS, HISTORICAL YEARS, 2018-2023 (IN MILLION UNITS)
TABLE 13: VIETNAM BABY DIAPER MARKET, BY DISPOSABLE PANTS, FORECAST YEARS, 2025-2032 (IN MILLION UNITS)
TABLE 14: VIETNAM BABY DIAPER MARKET, BY NAPPIES/DIAPER, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 15: VIETNAM BABY DIAPER MARKET, BY NAPPIES/DIAPER, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 16: VIETNAM BABY DIAPER MARKET, BY NAPPIES/DIAPER, HISTORICAL YEARS, 2018-2023 (IN MILLION UNITS)
TABLE 17: VIETNAM BABY DIAPER MARKET, BY NAPPIES/DIAPER, FORECAST YEARS, 2025-2032 (IN MILLION UNITS)
TABLE 18: VIETNAM BABY DIAPER MARKET, BY AGE GROUP, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 19: VIETNAM BABY DIAPER MARKET, BY AGE GROUP, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 20: VIETNAM BABY DIAPER MARKET, BY AGE GROUP, HISTORICAL YEARS, 2018-2023 (IN MILLION UNITS)
TABLE 21: VIETNAM BABY DIAPER MARKET, BY AGE GROUP, FORECAST YEARS, 2025-2032 (IN MILLION UNITS)
TABLE 22: VIETNAM BABY DIAPER MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 23: VIETNAM BABY DIAPER MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 24: LIST OF MERGERS & ACQUISITIONS
TABLE 25: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 26: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 27: LIST OF BUSINESS EXPANSIONS

LIST OF FIGURES

FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER'S FIVE FORCES ANALYSIS
FIGURE 3: GROWTH PROSPECT MAPPING FOR VIETNAM BABY DIAPER MARKET
FIGURE 4: MARKET MATURITY ANALYSIS
FIGURE 5: MARKET CONCENTRATION ANALYSIS
FIGURE 6: VALUE CHAIN ANALYSIS
FIGURE 7: KEY BUYING CRITERIA
FIGURE 8: VIETNAM BABY DIAPER MARKET, GROWTH POTENTIAL, BY PRODUCT TYPE, IN 2024
FIGURE 9: VIETNAM BABY DIAPER MARKET, BY DISPOSABLE PANTS, 2025-2032 (IN $ MILLION)
FIGURE 10: VIETNAM BABY DIAPER MARKET, GROWTH POTENTIAL, BY DISPOSABLE PANTS, 2025-2032 (IN $ MILLION)
FIGURE 11: VIETNAM BABY DIAPER MARKET, BY ULTRA/SUPER ABSORBENT DISPOSABLE DIAPERS, 2025-2032 (IN $ MILLION)
FIGURE 12: VIETNAM BABY DIAPER MARKET, BY REGULAR DISPOSABLE DIAPERS, 2025-2032 (IN $ MILLION)
FIGURE 13: VIETNAM BABY DIAPER MARKET, BY TRAINING NAPPIES, 2025-2032 (IN $ MILLION)
FIGURE 14: VIETNAM BABY DIAPER MARKET, BY SWIM PANTS, 2025-2032 (IN $ MILLION)
FIGURE 15: VIETNAM BABY DIAPER MARKET, BY NAPPIES/DIAPER, 2025-2032 (IN $ MILLION)
FIGURE 16: VIETNAM BABY DIAPER MARKET, BY BIO-DEGRADABLE DISPOSABLE DIAPERS, 2025-2032 (IN $ MILLION
FIGURE 17: VIETNAM BABY DIAPER MARKET, GROWTH POTENTIAL, BY NAPPIES/DIAPER, 2025-2032 (IN $ MILLION)
FIGURE 18: VIETNAM BABY DIAPER MARKET, BY STANDARD NAPPIES/DIAPERS, 2025-2032 (IN $ MILLION)
FIGURE 19: VIETNAM BABY DIAPER MARKET, BY NEW BORN NAPPIES/DIAPERS, 2025-2032 (IN $ MILLION)
FIGURE 20: VIETNAM BABY DIAPER MARKET, BY JUNIOR NAPPIES/DIAPERS, 2025-2032 (IN $ MILLION)
FIGURE 21: VIETNAM BABY DIAPER MARKET, GROWTH POTENTIAL, BY AGE GROUP, IN 2024
FIGURE 22: VIETNAM BABY DIAPER MARKET, BY INFANTS (0-6 MONTHS), 2025-2032 (IN $ MILLION)
FIGURE 23: VIETNAM BABY DIAPER MARKET, BY BABIES & YOUNG TODDLERS (6-18 MONTHS), 2025-2032 (IN $ MILLION)
FIGURE 24: VIETNAM BABY DIAPER MARKET, BY TODDLERS (18-24 MONTHS), 2025-2032 (IN $ MILLION)
FIGURE 25: VIETNAM BABY DIAPER MARKET, BY CHILDREN OVER 2 YEARS, 2025-2032 (IN $ MILLION)
FIGURE 26: VIETNAM BABY DIAPER MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2024
FIGURE 27: VIETNAM BABY DIAPER MARKET, BY HYPERMARKET/ SUPERMARKET, 2025-2032 (IN $ MILLION)
FIGURE 28: VIETNAM BABY DIAPER MARKET, BY PHARMACY/ DRUG STORES, 2025-2032 (IN $ MILLION)
FIGURE 29: VIETNAM BABY DIAPER MARKET, BY CONVENIENCE STORES, 2025-2032 (IN $ MILLION)
FIGURE 30: VIETNAM BABY DIAPER MARKET, BY ONLINE SALES CHANNEL, 2025-2032 (IN $ MILLION)
FIGURE 31: VIETNAM BABY DIAPER MARKET, BY OTHER DISTRIBUTION CHANNELS, 2025-2032 (IN $ MILLION)
FIGURE 32: VIETNAM BABY DIAPER MARKET - MARKET SHARE ANALYSIS, 2023 & 2024 (IN %)
FIGURE 33: VIETNAM BABY DIAPER MARKET - BRAND SHARE ANALYSIS, 2023 & 2024 (IN %)