Thailand Baby Diaper Market Forecast 2025-2032

The Thailand baby diapers market is expected to grow at a CAGR of 6.60% during the forecast period from 2025 to 2032. The market was valued at $460.94 million in 2024 and is expected to reach a revenue of $771.12 million by 2032. In terms of volume, the Thailand baby diapers market is expected to grow at a CAGR of 5.76% during the same period. The market was valued at 1753.59 million units in 2024 and is expected to generate 2754.00 million units by 2032.

MARKET INSIGHTS

The Thailand baby diapers market continues to grow, supported by increasing product accessibility and evolving consumer preferences. The rapid penetration of e-commerce and strategic partnerships has enhanced the availability of nappies/diapers, enabling greater reach among diverse consumer segments. Additionally, the rising adoption of disposable pants among low- to middle-income consumers highlights the market's potential to cater to cost-conscious buyers seeking convenience.

Despite these drivers, the market faces notable challenges. A declining birth rate has reduced the overall demand for nappies/diapers, while the highly consolidated nature of the market, dominated by a few key players, limits competition and market expansion. These factors constrain significant volume growth, even as the market adapts to shifting consumer needs.

Key trends shaping the market include a focus on targeting low-income consumers with affordable yet high-quality products. Brands are also investing in innovations in materials and design to meet evolving demands, such as improved absorbency, comfort, and eco-friendliness. These advancements reflect efforts to maintain consumer loyalty and differentiate in a competitive landscape.

Looking ahead, the Thai baby diapers market is poised for steady, albeit moderate, growth. While the declining birth rate will continue to limit volume gains, increased product accessibility through e-commerce and innovations catering to budget-conscious and quality-focused parents will drive value growth.

SEGMENTATION ANALYSIS

The report scope on the Thailand baby diapers market includes segmentation analysis on the basis of product type, age group, and distribution channel.

Market by Product Type:

Disposable Pants
Ultra/Super Absorbent Disposable Diapers
Regular Disposable Diapers
Training Nappies
Swim Pants
Bio-Degradable Disposable Diapers
Nappies/Diaper
Standard Nappies/Diapers
Newborn Nappies/Diapers
Junior Nappies/Diapers

Market by Age Group:

Infants (0-6 Months)
Babies & Young Toddlers (6-18 Months)
Toddlers (18-24 Months)
Children Over 2 Years

Market by Distribution Channel:

Hypermarket/ Supermarket
Pharmacy/ Drug Stores
Convenience Stores
Online Sales Channel
Other Distribution Channels

Inkwood Research's report on the Thailand baby diapers market provides in-depth insights as well as the market's segmentation analysis. The detailed evaluation of the market includes PESTLE Analysis, Market Maturity Analysis, Market Concentration Analysis, Competitive Landscape, and Value Chain Analysis.

COMPETITIVE INSIGHTS

Key players operating in the Thailand baby diapers market include Unicharm Thailand Co Ltd, DSG International (Thailand) Plc, Elleair International (Thailand) Co Ltd, Kao Industrial (Thailand) Co Ltd, etc.

Unicharm Thailand Co Ltd is a subsidiary of Unicharm Corporation, a prominent Japanese manufacturer specializing in hygiene and wellness products. Established in 1992, the company has its headquarters at 1788 Singha Complex Building, 31st Floor, New Petchaburi Road, Bangkapi, Huai Kwang, Bangkok, Thailand. It operates primarily in the production of baby diapers, sanitary napkins, and other personal care products, with popular brands like MamyPoko and Sofy under its portfolio.

1. RESEARCH SCOPE & METHODOLOGY

1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS

2. EXECUTIVE SUMMARY

2.1. MARKET SIZE & ESTIMATES
2.2. COUNTRY SNAPSHOT
2.3. COUNTRY ANALYSIS
2.4. SCOPE OF STUDY
2.5. MAJOR MARKET FINDINGS
- 2.5.1. DOMINANCE OF DISPOSABLE PANTS OVER NAPPIES
- 2.5.2. GOVERNMENT PRICE CONTROLS ON ESSENTIAL GOODS ARE HELPING DRIVE DEMAND

3. MARKET DYNAMICS

3.1. KEY DRIVERS
- 3.1.1. GROWING E-COMMERCE PENETRATION AND PARTNERSHIPS HAVE INCREASED PRODUCT ACCESSIBILITY
- 3.1.2. INCREASING ADOPTION OF DISPOSABLE PANTS AMONG LOW-TO-MIDDLE-INCOME CONSUMERS
3.2. KEY RESTRAINTS
- 3.2.1. DECLINING BIRTH RATES ARE REDUCING OVERALL DEMAND FOR NAPPIES/DIAPERS
- 3.2.2. HIGHLY CONSOLIDATED MARKET DOMINATED BY A FEW MARKET PLAYERS

4. KEY ANALYTICS

4.1. KEY MARKET TRENDS
- 4.1.1. TARGETING OF LOW-INCOME CONSUMERS WITH AFFORDABLE, HIGH-QUALITY PRODUCTS
- 4.1.2. INNOVATION IN MATERIALS AND DESIGN TO CATER TO EVOLVING CONSUMER PREFERENCES
4.2. PESTLE ANALYSIS
- 4.2.1. POLITICAL
- 4.2.2. ECONOMICAL
- 4.2.3. SOCIAL
- 4.2.4. TECHNOLOGICAL
- 4.2.5. LEGAL
- 4.2.6. ENVIRONMENTAL
4.3. PORTER'S FIVE FORCES ANALYSIS
- 4.3.1. BUYERS POWER
- 4.3.2. SUPPLIERS POWER
- 4.3.3. SUBSTITUTION
- 4.3.4. NEW ENTRANTS
- 4.3.5. INDUSTRY RIVALRY
4.4. GROWTH PROSPECT MAPPING
4.5. MARKET MATURITY ANALYSIS
4.6. MARKET CONCENTRATION ANALYSIS
4.7. VALUE CHAIN ANALYSIS
- 4.7.1. RAW MATERIAL PROCUREMENT
- 4.7.2. MANUFACTURING AND PROCESSING
- 4.7.3. DISTRIBUTION AND LOGISTICS
- 4.7.4. DISPOSAL AND RECYCLING CONSIDERATIONS
4.8. KEY BUYING CRITERIA
- 4.8.1. PRICE
- 4.8.2. PERFORMANCE AND COMFORT LEVEL
- 4.8.3. BRANDING
- 4.8.4. CONVENIENCE AND AVAILABILITY

5. MARKET BY PRODUCT TYPE (IN $ MILLION & IN MILLION UNITS)

5.1. DISPOSABLE PANTS
- 5.1.1. ULTRA/SUPER ABSORBENT DISPOSABLE DIAPERS
- 5.1.2. REGULAR DISPOSABLE DIAPERS
- 5.1.3. TRAINING NAPPIES
- 5.1.4. SWIM PANTS
- 5.1.5. BIO-DEGRADABLE DISPOSABLE DIAPERS
5.2. NAPPIES/DIAPER
- 5.2.1. STANDARD NAPPIES/DIAPERS
- 5.2.2. NEW BORN NAPPIES/DIAPERS
- 5.2.3. JUNIOR NAPPIES/DIAPERS

6. MARKET BY AGE GROUP (IN $ MILLION & IN MILLION UNITS)

6.1. INFANTS (0-6 MONTHS)
6.2. BABIES & YOUNG TODDLERS (6-18 MONTHS)
6.3. TODDLERS (18-24 MONTHS)
6.4. CHILDREN OVER 2 YEARS

7. MARKET BY DISTRIBUTION CHANNEL

7.1. HYPERMARKET/ SUPERMARKET
7.2. PHARMACY/ DRUG STORES
7.3. CONVENIENCE STORES
7.4. ONLINE SALES CHANNEL
7.5. OTHER DISTRIBUTION CHANNELS

8. COMPETITIVE LANDSCAPE

8.1. KEY STRATEGIC DEVELOPMENTS
- 8.1.1. MERGERS & ACQUISITIONS
- 8.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
- 8.1.3. PARTNERSHIPS & AGREEMENTS
- 8.1.4. BUSINESS EXPANSIONS
8.2. MARKET SHARE ANALYSIS
8.3. BRAND SHARE ANALYSIS
8.4. COMPANY PROFILES
- 8.4.1. UNICHARM THAILAND CO LTD
  - 8.4.1.1. COMPANY OVERVIEW
  - 8.4.1.2. PRODUCT PORTFOLIO
  - 8.4.1.3. STRENGTHS & CHALLENGES
- 8.4.2. DSG INTERNATIONAL (THAILAND) PLC
  - 8.4.2.1. COMPANY OVERVIEW
  - 8.4.2.2. PRODUCT PORTFOLIO
  - 8.4.2.3. STRENGTHS & CHALLENGES
- 8.4.3. ELLEAIR INTERNATIONAL (THAILAND) CO LTD
  - 8.4.3.1. COMPANY OVERVIEW
  - 8.4.3.2. PRODUCT PORTFOLIO
  - 8.4.3.3. STRENGTHS & CHALLENGES
- 8.4.4. ESSITY AB
  - 8.4.4.1. COMPANY OVERVIEW
  - 8.4.4.2. PRODUCT PORTFOLIO
  - 8.4.4.3. STRENGTHS & CHALLENGES
- 8.4.5. FU BURG INDUSTRIAL CO LTD
  - 8.4.5.1. COMPANY OVERVIEW
  - 8.4.5.2. PRODUCT PORTFOLIO
  - 8.4.5.3. STRENGTHS & CHALLENGES
- 8.4.6. KAO INDUSTRIAL (THAILAND) CO LTD
  - 8.4.6.1. COMPANY OVERVIEW
  - 8.4.6.2. PRODUCT PORTFOLIO
  - 8.4.6.3. STRENGTHS & CHALLENGES
- 8.4.7. KIMBERLY-CLARK THAILAND CO LTD
  - 8.4.7.1. COMPANY OVERVIEW
  - 8.4.7.2. PRODUCT PORTFOLIO
  - 8.4.7.3. STRENGTHS & CHALLENGES
- 8.4.8. SCA HYGIENE (THAILAND) CO LTD
  - 8.4.8.1. COMPANY OVERVIEW
  - 8.4.8.2. PRODUCT PORTFOLIO
  - 8.4.8.3. STRENGTHS & CHALLENGES

LIST OF TABLES

TABLE 1: THAILAND BABY DIAPER MARKET - COUNTRY SNAPSHOT
TABLE 2: THAILAND BABY DIAPER MARKET, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 3: THAILAND BABY DIAPER MARKET, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 4: THAILAND BABY DIAPER MARKET, HISTORICAL YEARS, 2018-2023 (IN MILLION UNITS)
TABLE 5: THAILAND BABY DIAPER MARKET, FORECAST YEARS, 2025-2032 (IN MILLION UNITS)
TABLE 6: THAILAND BABY DIAPER MARKET, BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 7: THAILAND BABY DIAPER MARKET, BY PRODUCT TYPE, FORECAST YEARS 2025-2032 (IN $ MILLION)
TABLE 8: THAILAND BABY DIAPER MARKET, BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2023 (IN MILLION UNITS)
TABLE 9: THAILAND BABY DIAPER MARKET, BY PRODUCT TYPE, FORECAST YEARS 2025-2032 (IN MILLION UNITS)
TABLE 10: THAILAND BABY DIAPER MARKET, BY DISPOSABLE PANTS, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 11: THAILAND BABY DIAPER MARKET, BY DISPOSABLE PANTS, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 12: THAILAND BABY DIAPER MARKET, BY DISPOSABLE PANTS, HISTORICAL YEARS, 2018-2023 (IN MILLION UNITS)
TABLE 13: THAILAND BABY DIAPER MARKET, BY DISPOSABLE PANTS, FORECAST YEARS, 2025-2032 (IN MILLION UNITS)
TABLE 14: THAILAND BABY DIAPER MARKET, BY NAPPIES/DIAPER, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 15: THAILAND BABY DIAPER MARKET, BY NAPPIES/DIAPER, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 16: THAILAND BABY DIAPER MARKET, BY NAPPIES/DIAPER, HISTORICAL YEARS, 2018-2023 (IN MILLION UNITS)
TABLE 17: THAILAND BABY DIAPER MARKET, BY NAPPIES/DIAPER, FORECAST YEARS, 2025-2032 (IN MILLION UNITS)
TABLE 18: THAILAND BABY DIAPER MARKET, BY AGE GROUP, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 19: THAILAND BABY DIAPER MARKET, BY AGE GROUP, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 20: THAILAND BABY DIAPER MARKET, BY AGE GROUP, HISTORICAL YEARS, 2018-2023 (IN MILLION UNITS)
TABLE 21: THAILAND BABY DIAPER MARKET, BY AGE GROUP, FORECAST YEARS, 2025-2032 (IN MILLION UNITS)
TABLE 22: THAILAND BABY DIAPER MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 23: THAILAND BABY DIAPER MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 24: LIST OF MERGERS & ACQUISITIONS
TABLE 25: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 26: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 27: LIST OF BUSINESS EXPANSIONS

LIST OF FIGURES

FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER'S FIVE FORCES ANALYSIS
FIGURE 3: GROWTH PROSPECT MAPPING FOR THAILAND BABY DIAPER MARKET
FIGURE 4: MARKET MATURITY ANALYSIS
FIGURE 5: MARKET CONCENTRATION ANALYSIS
FIGURE 6: VALUE CHAIN ANALYSIS
FIGURE 7: KEY BUYING CRITERIA
FIGURE 8: THAILAND BABY DIAPER MARKET, GROWTH POTENTIAL, BY PRODUCT TYPE, IN 2024
FIGURE 9: THAILAND BABY DIAPER MARKET, BY DISPOSABLE PANTS, 2025-2032 (IN $ MILLION)
FIGURE 10: THAILAND BABY DIAPER MARKET, GROWTH POTENTIAL, BY DISPOSABLE PANTS, 2025-2032 (IN $ MILLION)
FIGURE 11: THAILAND BABY DIAPER MARKET, BY ULTRA/SUPER ABSORBENT DISPOSABLE DIAPERS, 2025-2032 (IN $ MILLION)
FIGURE 12: THAILAND BABY DIAPER MARKET, BY REGULAR DISPOSABLE DIAPERS, 2025-2032 (IN $ MILLION)
FIGURE 13: THAILAND BABY DIAPER MARKET, BY TRAINING NAPPIES, 2025-2032 (IN $ MILLION)
FIGURE 14: THAILAND BABY DIAPER MARKET, BY SWIM PANTS, 2025-2032 (IN $ MILLION)
FIGURE 15: THAILAND BABY DIAPER MARKET, BY NAPPIES/DIAPER, 2025-2032 (IN $ MILLION)
FIGURE 16: THAILAND BABY DIAPER MARKET, BY BIO-DEGRADABLE DISPOSABLE DIAPERS, 2025-2032 (IN $ MILLION
FIGURE 17: THAILAND BABY DIAPER MARKET, GROWTH POTENTIAL, BY NAPPIES/DIAPER, 2025-2032 (IN $ MILLION)
FIGURE 18: THAILAND BABY DIAPER MARKET, BY STANDARD NAPPIES/DIAPERS, 2025-2032 (IN $ MILLION)
FIGURE 19: THAILAND BABY DIAPER MARKET, BY NEW BORN NAPPIES/DIAPERS, 2025-2032 (IN $ MILLION)
FIGURE 20: THAILAND BABY DIAPER MARKET, BY JUNIOR NAPPIES/DIAPERS, 2025-2032 (IN $ MILLION)
FIGURE 21: THAILAND BABY DIAPER MARKET, GROWTH POTENTIAL, BY AGE GROUP, IN 2024
FIGURE 22: THAILAND BABY DIAPER MARKET, BY INFANTS (0-6 MONTHS), 2025-2032 (IN $ MILLION)
FIGURE 23: THAILAND BABY DIAPER MARKET, BY BABIES & YOUNG TODDLERS (6-18 MONTHS), 2025-2032 (IN $ MILLION)
FIGURE 24: THAILAND BABY DIAPER MARKET, BY TODDLERS (18-24 MONTHS), 2025-2032 (IN $ MILLION)
FIGURE 25: THAILAND BABY DIAPER MARKET, BY CHILDREN OVER 2 YEARS, 2025-2032 (IN $ MILLION)
FIGURE 26: THAILAND BABY DIAPER MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2024
FIGURE 27: THAILAND BABY DIAPER MARKET, BY HYPERMARKET/ SUPERMARKET, 2025-2032 (IN $ MILLION)
FIGURE 28: THAILAND BABY DIAPER MARKET, BY PHARMACY/ DRUG STORES, 2025-2032 (IN $ MILLION)
FIGURE 29: THAILAND BABY DIAPER MARKET, BY CONVENIENCE STORES, 2025-2032 (IN $ MILLION)
FIGURE 30: THAILAND BABY DIAPER MARKET, BY ONLINE SALES CHANNEL, 2025-2032 (IN $ MILLION)
FIGURE 31: THAILAND BABY DIAPER MARKET, BY OTHER DISTRIBUTION CHANNELS, 2025-2032 (IN $ MILLION)
FIGURE 32: THAILAND BABY DIAPER MARKET - MARKET SHARE ANALYSIS, 2023 & 2024 (IN %)
FIGURE 33: THAILAND BABY DIAPER MARKET - BRAND SHARE ANALYSIS, 2023 & 2024 (IN %)